Area Sales Manager

Since its inception in 1959, our client has been a pioneer in consumer and specialty chemicals in India, committed to quality and innovation. For decades, our client has introduced products for applications ranging from household use to large-scale industrial needs, building strong relationships with customers across diverse sectors.

From adhesives, sealants, waterproofing solutions, and construction chemicals to arts & crafts products, industrial resins, automotive chemicals, organic pigments, polymers, and more, our client’s portfolio is both diverse and continuously evolving. Today, its brands are trusted names in households and industries alike, with our client recognized as the market leader in adhesives.

Our client continues to uphold excellence and drive innovation, expanding its global footprint and delivering value in multiple ways across markets worldwide.

Overview:

• An Area Sales Manager is responsible for overseeing sales operations within a specific geographic region. 
• Their primary role is to drive revenue growth by developing sales strategies, managing sales teams, building strong customer relationships, and ensuring the achievement of sales targets. 
• They analyze market trends, identify new business opportunities, and coordinate with marketing and distribution teams to maximize market share. 
• The Area Sales Manager also monitors team performance, provides training and guidance, and ensures consistent implementation of company policies and sales processes.

Responsibilities:

• Delivering primary and secondary sales targets within assigned cluster/ region by driving our core business.
• Identify new business opportunities & nominate to drive the selected offering where we can win.
• Driving demand generation of key products through user engagement to achieve desired results.
• Build & manage relationships with importers, important wholesale & retail outlets & potential influencers.
• Ensure timely primary order collection, maintain commercial hygiene, pricing for the country.
• Support leadership to drive the BTL objectives aligned for the said cluster/ region. In addition, conduct monthly business reviews with local team against the said BTL target.
• Capture & maintain user data & track BTL objective achievement update against it.
• Closely engage with sales team to drive sales numbers
• Mandatory market-working with development & sales team to drive conversion, upgradation & sales. Capture market insights like our products’ feedback & competitor information - performance, team strength, ways of working, pricing, etc.
• Ensure timely submission of claims with complete documentation as per & local laws of the land.
• Follow & abide by COC

Requirements:

• Min 7 years’ experience in Sales & Marketing with user engagement (of which 3 yrs managerial experience is preferred). 
• Candidates from Paints, Adhesives, Cement, Construction Chemicals & other Building material industry preferred.
• Graduate from a recognized university. MBA preferred