Brand Manager / Senior Brand Manager DTC

Responsibilities:

Brand Strategy & Development: 

• Develop and execute the brand strategy for consumer healthcare products to drive market growth and strengthen brand equity. 
• Conduct market research to understand consumer needs, competitive landscape, and emerging trends in the healthcare industry. 
• Position the brand effectively to meet consumer needs and capitalize on market opportunities. 
• Define clear brand positioning, messaging, and values that resonate with target audiences and differentiate from competitors. 
• Communicate the value proposition of the products to the sales team and develop sales tools to support the selling process 

Campaign Management & Execution: 

• Lead the planning and execution of integrated marketing campaigns, including digital, print, TV, social media, and influencer marketing. 
• Collaborate with creative teams to develop compelling marketing materials, advertisements, and promotional content. 
• Ensure marketing campaigns align with the overall brand strategy and deliver measurable results(e.g., sales growth, brand awareness, consumer engagement). 

Cross-Functional Collaboration: 

• Work closely with product development, sales, and regulatory teams to ensure brand and product initiatives meet compliance standards and align with business goals 
• Coordinate with the sales team to provide marketing support, including sales collateral, product training, and consumer insights. 
• Partner with the supply chain and distribution teams to ensure product availability and proper distribution in key retail outlets. 

Market Analysis & Consumer Insights: 

• Analyze consumer Behavior, market trends, and competitor activities to identify new growth opportunities and potential challenges. 
• Leverage data analytics to measure brand performance and adjust strategies based on insights (e.g., market share, customer satisfaction, and product usage). 
• Conduct consumer surveys, focus groups, and other research to gather valuable feedback and inform product development and brand strategies. 

Brand Communication & Public Relations: 

• Oversee the brand’s communication strategy, ensuring consistency across all channels (advertising, public relations, digital platforms). 
• Develop key messaging that aligns with the brand’s values and resonates with the target market. 
• Manage public relations efforts, including media outreach, influencer partnerships, and brand collaborations to enhance brand visibility and credibility. 

Product Lifecycle Management: 

• Monitor product performance and oversee the lifecycle of products from launch to end-of-life, ensuring alignment with consumer needs and market demand. 
• Coordinate product launches, ensuring that all relevant marketing materials, channels, and promotional activities are ready for a successful introduction to the market. 
• Work closely with the R&D and product teams to inform product innovation based on consumer feedback and market analysis. 

Budget Management & Reporting: 

• Develop and manage the brand’s marketing budget, ensuring effective allocation of resources across initiatives. 
• Track and report on marketing campaign performance, making data-driven recommendations to optimize ROI 
• Prepare regular performance reports for senior leadership, including sales metrics, market share analysis, and campaign results

Requirements:

• Bachelor’s degree in marketing, Business Administration, Life Sciences, or a related field.  
• Master’s degree or relevant certifications (e.g., MBA, Brand Management) is a plus. 
• Minimum of 5+ years of experience in brand management and/ trade marketing experience, preferably in the consumer healthcare or pharmaceutical industry 
• Strong understanding of healthcare industry regulations, consumer healthcare products, and market dynamics. 
• Proven experience in managing integrated marketing campaigns and product positioning. 
• Excellent project management, organizational, and problem-solving skills. 
• Strong analytical abilities, including experience with market research, data analysis, and performance metrics. 
• Expertise in digital marketing, social media, and influencer engagement. 
• Exceptional communication and interpersonal skills, with the ability to work cross functionally. 
• Creativity and strategic thinking, with the ability to generate innovative ideas and execute them effectively  
• Strategically focused, results oriented with strong problem-solving skills 
• Proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint) is a must