Field Marketing Manager

Since its inception in 1959, our client has been a pioneer in consumer and specialty chemicals in India, committed to quality and innovation. For decades, our client has introduced products for applications ranging from household use to large-scale industrial needs, building strong relationships with customers across diverse sectors.

From adhesives, sealants, waterproofing solutions, and construction chemicals to arts & crafts products, industrial resins, automotive chemicals, organic pigments, polymers, and more, our client’s portfolio is both diverse and continuously evolving. Today, its brands are trusted names in households and industries alike, with our client recognized as the market leader in adhesives.

Our client continues to uphold excellence and drive innovation, expanding its global footprint and delivering value in multiple ways across markets worldwide.

Overview:

• The Field Marketing Manager is responsible for driving demand generation for product categories including product launches. 
• He will be responsible for executing marketing initiatives & collecting actionable feedback. 
• The role involves managing field marketing executives through training, performance reviews, & tracking, while ensuring seamless coordination with sales & promotion team. 
• The FMM enables & ensures strong category understanding and connect to the market through the category lens while building User Loyalty through end user engagement & training programs

Responsibilities:

End User Engagement:

• Drive user connect programs through effective planning, execution, & PJPs for field marketing executives, ensuring comprehensive user coverage. 
• Build strong end user relationships while leading loyalty program implementation & feedback collection.

Market Development Plan & Initiatives: 

• Drive Market Development Plans through product demos, trials, & marketing tools to achieve objectives. 
• Share key observations and insights on user applications, product used and gaps identified for us to leverage the opportunities. 
• Monitor competitor activities and identify opportunities to expand penetration of our products.

Product Module Implementation: 

• Help create and drive execution of modules for New Products, Products Under Launch.
• Implement the field marketing plans through executives, in line with guidelines and review the same for improvement.

Insights & Feedback: 

• Deliver timely & actionable feedback on initiatives, competitor pricing, promotions, & activities.
• Systematically collect & share feedback from user connect programs to support decision-making.

People Management:

• Facilitate induction, training, & refresher sessions for field marketing executives.
• Review performance against KPIs; provide corrective inputs with Area Sales managers, Category Manager and Business Head.

Ways of working:

• Conduct Field Market reviews as per established processes. 
• Ensure timely submission of monthly reports as defined. 
• Collaborate with Distributor Sales team to strengthen dealer relationships, enhance visibility, drive range selling.

Requirements:

• 10-12 years in Sales, Field Marketing, Business Development roles. 
• Preferred experience in Speciality Chemicals, Adhesive, Construction Chemicals, Building Material. 
• Must have experience in leading field executives/teams.
• Candidate should have high levels of maturity to engage with multiple stakeholders and should have entrepreneurial ability to identify Category Opportunities.

Other Detail:

• Location of work: Ghana
• Reporting to: Zonal Business Head
• Direct Reportees – Field executives Industries: Adhesives & Sealants, Paints, Construction Chemicals, Coatings, Plywood & Laminates, Building Material.