Head of Sales and Marketing Nutraceuticals

Responsibilities:

Strategic & Commercial Leadership:

• Develop and execute the commercial strategy to drive growth across product categories (e.g., vitamins, functional foods, probiotics, and herbal supplements).
• Formulate annual business plans, budgets (A&P and Trade Spend), and sales forecasts, and actively manage the P&L to drive top-line revenue, gross margin improvement, and profitability.
• Identify new business opportunities, strategic partnerships, and channel expansions (modern trade, e-commerce, pharmacy, and healthcare professionals).

Market Access and Sales Management:

• Lead and oversee national sales operations, including regional sales teams, distributors, and key accounts.
• Establish strong relationships and negotiate favourable long-term trade terms and contracts with key national and regional accounts.
• Drive customer and channel engagement initiatives to strengthen brand presence and relationships.
• Manage pricing strategies, trade terms, and promotional budgets in line with profitability goals.
• Establish clear performance metrics (KPIs) and monitor sales productivity, market coverage, and territory growth across all channels.

Marketing & Brand Development:

• Develop and implement marketing strategies and campaigns to position the company as a credible and trusted nutraceutical brand in Indonesia.
• Oversee product launches, lifecycle management, and portfolio strategy.
• Conduct market analysis, consumer insights, and competitive intelligence to guide decision-making.
• Collaborate with R&D and Regulatory teams to ensure all product claims and marketing materials are fully compliant with local regulations.
• Lead digital marketing, e-commerce, and omnichannel initiatives to strengthen consumer engagement and off-take

Cross-functional Collaboration:

• Partner with Supply Chain, Finance, Regulatory, and Medical Affairs for seamless go-to-market execution.
• Align with corporate and regional teams on strategic direction and brand consistency.
• Support accurate forecasting, demand planning, and inventory control to ensure market availability.

People Leadership:

• Build, lead and develop high-performing sales and marketing teams.
• Set clear performance goals, monitor performance, and implement training and capability development programs.
• Foster a culture of collaboration, accountability, and ethical business practices.

Key Performance Indicators (KPIs):

• Achievement of sales revenue, margin, and market share targets.
• Growth in distribution and channel penetration.
• Success of new product launches and marketing campaigns.
• Customer satisfaction and brand awareness.
• Employee engagement and retention within the commercial team.

Core Competencies:

• Strategic & Commercial Acumen: Expertise in P&L management and developing scalable commercial strategies.
• Brand Building & Positioning: Ability to build brand equity and differentiate products in a competitive health market.
• Channel & Customer Management: Mastery of Indonesian trade structures and key account negotiation.
• Analytical & Data-Driven Decision Making: Proficiency in utilizing market data for investment optimization.
• Leadership & People Development: Proven ability to build, inspire, and develop a high-performing commercial team.
• Innovation & Market Insight: Deep knowledge of nutraceutical trends, consumer behaviour, and product innovation cycles

Requirements:

• Education: - Bachelor’s or master’s degree in business, Pharmacy, Nutrition, or Life Science
• 10–15 years of experience in Sales and Marketing, preferably in Nutraceuticals, FMCG Health, or Consumer Healthcare.
• Proven leadership in managing commercial teams.
• Experienced in driving new launches or significant expansion of a new portfolio or business unit within a structured corporate environment.
• Strong understanding of nutraceutical market trends, regulatory frameworks, and consumer behaviours.
• Excellent leadership, negotiation, and strategic planning skills.
• Fluency in both English and Bahasa Indonesian is required.