Portfolio Marketing Manager - Commercial HVAC Solutions

Our client is a global leader in sustainable climate solutions, helping reduce carbon emissions and improve energy efficiency across commercial, industrial, residential, and refrigeration sectors. They tackle global challenges like climate change and energy demand through innovations in low-impact refrigerants and efficient heating, cooling, and cold chain systems.

With 18,000 employees across 40+ countries, they combine global reach with local expertise. Backed by over 200 million installations, their industry-leading brands deliver reliable, scalable solutions. Their commitment to innovation and sustainability makes them a trusted partner worldwide.

Responsibilities: 

• Develop and execute go-to-market strategies, including portfolio positioning, target audiences, messaging frameworks, launch plans, and KPIs. 
• Translate market, customer, and product insights into clear, differentiated value propositions. 
• Lead commercialization activities for new product introductions and portfolio growth initiatives. 
• Create and manage marketing campaigns tailored to different customer segments, personas, and buying journeys. 
• Conduct persona mapping and customer journey analysis to better understand decision-making processes and engagement needs. 
• Develop sales enablement tools, competitive insights, presentations, training materials, and customer-facing content. 
• Train and support sales teams on value propositions, market positioning, and customer engagement strategies. 
• Support business development activities by equipping sales teams with the tools and insights needed to identify and win opportunities. 
• Prioritize and support the development of digital tools such as ROI calculators, product selection tools, and competitive comparison resources. 
• Coordinate input from Product Management, Sales, Marketing, Engineering, and Supply Chain teams to deliver cohesive commercialization plans. 
• Continuously optimize go-to-market strategies using customer feedback, market insights, and performance data. 
• Monitor market trends and customer needs to identify growth opportunities and strengthen portfolio performance. 

Requirements: 

• University education in  Engineering, Marketing, Business, or a related field. 
• 3 to 8 years of experience within the HVAC industry. 
• Background in product marketing, portfolio marketing, technical marketing, application engineering, sales, or a related commercial role. 
• Strong understanding of the commercial HVAC sales channel and customer buying process. 
• Experience supporting product launches, commercialization activities, and go-to-market initiatives. 
• Excellent communication, presentation, and stakeholder management skills. 
• Customer-oriented mindset, analytical skills, business acumen and strong execution skills   
• Ability to translate technical concepts into compelling customer-focused messages and value propositions. 
• Strong commercial awareness and customer-centric mindset. 
• A proactive, hands-on approach and a strong sense of ownership. 
• Excellent stakeholder management and influencing skills. 
• Fluent in English. Other European languages are an asset.