Product Manager / Senior Product Manager (Hospital & Oncology)

Role Overview:

• The Product Manager / Senior Product Manager – Hospital & Oncology will be responsible for driving strategic and operational marketing initiatives for the Hospital Care portfolio across the Malaysian market. 
• This role focuses on developing and executing brand strategies, launching new products, and expanding the business through data-driven insights and strong cross-functional collaboration. The incumbent will play a key role in ensuring successful brand performance, portfolio growth, and alignment with corporate objectives within the hospital and institutional healthcare segments.

Responsibilities:

Marketing Planning (40%)

• Lead the development and execution of brand strategies and marketing plans to achieve business objectives and ensure effective market penetration.
• Formulate pre-launch preparedness and go-to-market strategies for new and existing hospital care products.
• Design and implement initiatives to enhance field force effectiveness, including sample strategy, sales meetings, and other sales-related marketing activities.
• Develop and manage the annual brand business plan, including strategic priorities, objectives, and budget allocation.
• Optimize resource planning and allocation to address evolving market dynamics and competitive challenges.

New Portfolio Exploration & Business Development (35%):

• Conduct in-depth product and market analyses to forecast demand, patient flow, and revenue potential for new products.
• Generate actionable market insights through data analysis and engagement with healthcare professionals (HCPs).
• Develop robust business cases for potential new portfolio additions, encompassing both prescription and hospital-based products.
• Present business proposals and feasibility assessments to principals and senior management for approval and alignment.

Marketing Implementation (25%):

• Plan, coordinate, and execute marketing campaigns and customer engagement activities to support product launches and ongoing brand promotion.
• Build and strengthen relationships with key stakeholders including KOLs, hospital administrators, and healthcare associations to enhance brand reputation and visibility.
• Implement and manage KOL engagement strategies aligned with brand objectives.
• Manage brand budgets effectively and ensure timely development and rollout of marketing and promotional materials.
• Support Continuing Medical Education (CME) programs and conduct product training sessions for the sales and medical teams to ensure consistent brand messaging and clinical accuracy.

Requirements:

• Bachelor’s degree in Science or a related field.
• Minimum of 2–3 years of experience as a Product Manager in a multinational pharmaceutical company.
• Prior experience in a generic pharmaceutical company (in sales or product management) is an added advantage.
• Strong understanding of key healthcare channels including general practitioners, private hospitals, public hospitals, and retail pharmacies.
• Proven track record in brand management, product launches, and marketing strategy execution within the hospital or institutional care segment.
• Customer-oriented with excellent interpersonal and communication skills.
• Demonstrated ability to work collaboratively within cross-functional teams.
• Exposure to digital marketing initiatives and analytics-driven campaigns is preferred.
• Highly detail-oriented, with strong problem-solving and analytical skills.
• Excellent verbal, written, and presentation abilities.
• Strategic thinker with a performance-driven approach.