Senior Digital Marketing Manager

Tutorac is an innovative online Ed-Tech platform that solves various tutoring and learning problems, all in one place. We offer video courses to help academic students ace their exams and young professionals learn in-demand skills. Top experts from academia and industry create and teach our courses, providing learners with proven techniques and expert insights. When it comes to the learning experience, we are redefining what online learning can be.

JOB: Digital Marketing Specialist/Manager

Responsibilities

* Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

* Design, build and maintain our social media presence

* Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

* Identify trends and insights, and optimize spend and performance based on the insights

* Brainstorm new and creative growth strategies

* Plan, execute and measure experiments and conversion tests

* Collaborate with internal teams to create landing pages and optimize the user experience

* Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

* Instrument conversion points and optimize user funnels

* Collaborate with agencies and other vendor partners

* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

* BS/MS degree in marketing or a related field

* Proven working experience in digital marketing

* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

* Experience in optimizing landing pages and user funnels

* Experience with A/B and multivariate experiments

* Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsightOmniture, WebTrends)

* Working knowledge of ad serving tools (e.g., DART, Atlas)

* Experience in setting up and optimizing Google Adwords campaigns

* Working knowledge of HTML, CSS, and JavaScript development and constraints

* Strong analytical skills and data-driven thinking

* Up-to-date with the latest trends and best practices in online marketing and measurement

Note:- Work from the office in Hyderabad, It Should be okay for Night shifts occasionally