Senior Employer Branding Expert

Role Description:

• Client is seeking a seasoned Senior Employer Branding Expert to drive and enhance its employer brand across recruitment initiatives. This role is specifically focused on talent attraction and recruitment branding, rather than general corporate marketing.
• The ideal candidate will play a pivotal role in shaping compelling employer narratives that attract top talent across multiple segments, including national hires, graduates, operators, and senior leadership.
• This position requires close collaboration with Talent Acquisition and Corporate Communications teams to ensure a consistent and impactful employer value proposition

Responsibilities:

Employer Branding Strategy (Recruitment-Focused):

• Develop and execute employer branding strategies tailored specifically for recruitment campaigns, ensuring alignment with our client talent acquisition goals.

Talent Segment Positioning:

• Create targeted employer brand narratives for diverse hiring segments including:
• UAE Nationals (Emiratisation focus)
• Graduate programs
• Operational workforce
• Executive leadership hiring

Campaign Development & Execution:

• Lead the design and rollout of recruitment marketing campaigns across digital and offline channels to enhance talent attraction and engagement.

Stakeholder Collaboration: Partner closely with:

• Talent Acquisition teams to align branding with hiring needs.
• Corporate Communications to ensure consistency in messaging.
• External agencies/vendors where required.

Content & Messaging:

• Oversee the creation of compelling content (social media, career pages, job ads, videos, etc.) that strengthens our client employer value proposition.

Employer Brand Enhancement:

• Continuously assess and improve our client employer brand presence in the market through insights, benchmarking, and candidate feedback.
• Analytics & Reporting: Track effectiveness of employer branding initiatives using key recruitment metrics and optimize campaigns based on performance insights.

Requirements:

Qualifications & Experience 

• Bachelor’s degree in Human Resources or a related field (preferred).
• Minimum 7+ years of experience in employer branding with a strong focus on recruitment marketing / talent branding.
• Proven experience partnering with Talent Acquisition teams to support hiring through branding initiatives.
• Strong understanding of employer branding within recruitment (not general marketing).
• Ability to create compelling EVP-led content and hiring campaigns.
• Hands-on experience with digital recruitment channels (LinkedIn, social media, career sites).
• Knowledge of Arabic is an advantage.
• Exposure to Middle East hiring practices / Emiratisation is a plus.