Senior Manager, Credit Card Acquisition Strategy

Our client is an American multinational financial technology company operating an online payments system in the majority of countries that support online money transfers, and serves as an electronic alternative to traditional paper methods such as checks and money orders. The company operates as a payment processor for online vendors, auction sites and many other commercial users, for which it charges a fee.

They are championing possibilities for all by making money fast, easy, and more enjoyable. Their hope is to unlock opportunities for people in their everyday lives and empower the millions of people and businesses around the world who trust, rely, and use their services.

Role Description:

• Lead initiatives to acquire new credit card accounts profitably.
• Deep understanding of credit card economics and P&L drivers
• Collaborate with marketing, credit risk, analytics, product management, and other teams.
• Use data-driven strategies and A/B testing to optimize account acquisition.
• Partner with Product and Marketing to launch credit card-related initiatives focusing on acquisition, activation, and early engagement.
• Implement marketing programs across multiple digital channels (our client App, email, affiliates, paid search, Martech/CRM).

Responsibilities:

• Develop new credit card features by assessing competition, customer needs, and research findings.
• Drive adoption of our client Credit Cards alongside internal teams and external bank partners.
• Manage forecasting, KPIs, OKRs, campaign analysis, and incentive strategies related to new accounts.
• Oversee day-to-day management of all projects to ensure timely and risk mitigated delivery.
• Maintain awareness of the competitive landscape to inform program and feature development.

Requirements:

• 10+ years in the credit card industry, especially revolving credit products.
• Proven experience managing credit card P&Ls, forecasting, and target management.
• Strong leadership skills, specifically in cross-functional collaboration and indirect leadership.
• Excellent influencing and senior-level communication abilities.
• Expertise in project management with tools like Confluence and Jira.
• Strong organizational skills and ability to thrive in a fast-paced, dynamic environment.
• Proficiency in Microsoft Suite and advanced PowerPoint skills.
• Familiarity with our client and consumer credit products.