Senior Manager of Parts

Role Description: 

• This person will be reporting to Aftersales Associate Director and will work daily with the Parts Distribution Manager.
• The Senior Manager of Parts role is to develop and execute sales strategies, optimize pricing, build customer relationships, and drive revenue growth through spare parts sales on a national level.:

Responsibilities:

• Develop and implement the national spare parts sales strategy, aligning it with the company's overall business goals and objectives.
• Identify market opportunities, analyze customer needs, and devise strategies to maximize revenue generation from spare parts sales.
• Collaborate with marketing teams and regional teams, to develop marketing campaigns and promotional activities to drive spare parts sales.
• Provide leadership and oversight to the Parts Dealer Representatives team, ensuring strong dealer support, effective performance management, professional development, and resolution of escalated field and systemic parts-related issues in collaboration with supply chain and warehouse teams.
• Work with finance to determine pricing strategies for spare parts based on market analysis, competitive landscape, and cost considerations.
• Monitor price levels and margins to maximize profitability while remaining competitive in the market.
• Analyze pricing trends and make adjustments as needed.
• Build and maintain strong relationships with dealers. Identify customer needs, provide product information.
• Conduct frequent dealer visits (up to 40% travel) US and Canada to address spare parts issues, promote parts sales, and drive optimal dealer stocking levels.
• Collect and analyze sales data, market trends, and customer feedback to generate insights and reports.
• Monitor sales performance against targets, identify areas for improvement, and develop action plans to enhance sales effectiveness.
• Present reports and findings to senior management.

Requirements:

• 7–10 years of experience in sales, or aftersales in the agricultural machinery industry.
• Proven experience working directly with dealers or in a dealership environment.
• Proven track record of achieving sales targets and driving dealer network performance.
• Strong mechanical aptitude with a comprehensive understanding of agricultural machinery, their applications, attachments, Implements.