Social Content Producer

Since its inception in 2000, our client has emerged as a prominent and fast-growing retail group serving markets across the Middle East. The organization partners with world-class fashion and lifestyle brands, delivering globally inspired products and experiences to discerning consumers throughout the GCC. Guided by a vision to become a leading regional gateway for international retailers, the company has successfully built a broad portfolio across diverse consumer categories. Its collaborative approach with global brand partners, combined with extensive market expertise and a customer-first mindset, has enabled sustained growth and ongoing expansion across the region. Today, our client remains well-positioned to capitalize on emerging opportunities within the dynamic Middle Eastern retail market.

Responsibilities:

• Build a content distribution engine capable of 30–40 weekly posts.
• Define clip strategy: hooks, thumbnails, titles, cut styles, post timing.
• Establish reporting that matters: retention, saves, shares, follower conversion.
• Run weekly performance reviews with Programming and Production.
• Produce quick formats with the ability to edit on the spot 
• Create experiments: A/B testing formats, packaging, cadence, creator collabs.
• Kill underperforming formats fast and double down on winners.
• Responsible for Arabic digital content strategy and execution across social media and digital platforms.
• Expected to lead content production, audience growth, analytics, and performance optimization.

Requirements:

• Experience in the content creator ecosystem
• 3-5 years in content strategy, digital, influencer marketing
• Platform-native: you’ve grown channels and understand the mechanics deeply.
• Strong editorial instinct: you know what makes people stop scrolling.
• High-output mindset: you love shipping and testing.
• Data-literate and action-oriented: dashboards lead to decisions.
• Comfortable pushing teams: speed and consistency are non-negotiable.