Assistant Marketing Manager

Responsibilities:

• Collaborate with our partners from regional Business Development and local marketing team in the APAC region to develop marketing strategy and plans for our regional clients’ product portfolio
• Work closely with internal area experts to develop and execute engaging, bold tactical marketing plans and content across digital channels, including web, email campaign, social media, paid search and display advertising
• Perform market and competitive analysis to forecast market trends and provide strategic recommendation into potential business and opportunities 
• Drive demand generation for clients’ product portfolio, and delivering and evaluating the quality of marketing qualified leads to the countries’ sales team
• Experience with account-based marketing to drive and accelerate conversion of key potential customers
• Content planning, creation and promotion to strengthen leadership position in the semiconductor and electronic industry
• May perform other related marketing duties such as email campaign creation to drive website performance as required and/or assigned.

Requirements:

• Experience in developing a marketing strategy and successfully implementing marketing plans for semiconductor and electronics products
• Knowledge of the following key competencies: digital marketing, marketing communication, communication channels, segmentation, value proposition and marketing program development and execution.
• Experience creating technical content and messaging for customer facing materials
• Exceptional communication and presentation skills as well as analytical, project management and planning skills necessary
• Ability to manage complexity of multiple product lines with distinct go to market strategies.
• A strong record building alignment in cross-functional teams and navigating within a matrix organization to achieve goals.