Brand & Digital Activation

Our client is a trailblazing pioneer in the Tobacco Manufacturing Industry. What sets them apart is their unwavering commitment to innovation and progress. They have embarked on a remarkable journey of transformation, with a resolute aim to create a smoke-free future. This ambitious endeavour has completely redefined every aspect of their business, from the production and distribution of their products, to how they interact with their customers and society as a whole.

By embracing this transformation, our client is leading from the front, with their pioneering vision and steadfast determination to create a smoke-free future.

With a workforce of more than 75,000 talented individuals worldwide across 180 countries, they have truly established themselves as a global leader in the industry. 

Responsibilities:

• Development and implementation of omnichannel communication campaigns under consideration of the strategic brand alignment.
• Further development and activation of our digital channels e. g. e-commerce, CRM and Club/Loyalty
• Support in the development of business cases and elaboration of a long-term communication strategy with the objectives of customer acquisition and customer retention.
• Creation of reports and analysis of the campaigns carried out on KPIs and learnings with the aim of performance optimization.
• Ensuring a unified brand presence across all communication channels in line with the global brand CI.
• Close collaboration with creative agencies for the development and elaboration of brand campaigns and activation measures.
• Project management.
• Close interface and stakeholder management with all commercial departments as well as our client.

Requirements:

• Degree in Business Administration, Marketing, Digital or similar.
• Min. 2-3 years of professional experience in the areas of brand management, marketing or digital.
• Strong customer orientation and conceptual thinking.
• Good understanding and fine sense of design and brand management.
• IT skills (MS Office tools, especially Excel and PowerPoint).
• Holistic and strategic thinking, as well as analytical skills.
• “Hands-on mentality and “Consumer-Centric-Mindset”
• Strong skills in project management and safe handling of external partners & internal stakeholders
• Empathy, high interpersonal competence, and self-motivation.
• Negotiation-proof German & English spoken and written.