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Brand Manager

Bangkok Thailand

4 months ago


Years of Experience

5 - 10 years

Workplace Type

On-site

Seniority Type

Manager

Industry

Food & Beverages


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Skills

Product PlanningManagementDevelopmentProduct ManagementDistributor Model

Contact our TA to know more about the job

Rashi Modi

Talent Advocate at WhiteCrow


Description

About our client

Our client is one of the largest food and beverage companies in the world. They are a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While they are co-headquartered in Chicago and Pittsburgh, their brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.


Job description

Responsibilities:


  • Develop, adapt, and refine strategic direction for the category & brand, grounded in consumer and customer insights.
  • Drive product planning, activation, advertising, and promotion for deployment of Brand Marketing Plan.
  • Drive the development of annual plans, focused on 1 to 3-year growth plans by identifying whitespace opportunity while demonstrating leadership of brand centric cross functional teams.
  • Set out Selling Story for new product & campaign based on insight.
  • Responsible for managing overall category & brand budget and accountable for delivery of annual P&L.
  • Monthly tracking on Key brand Metrics Lead in on-going analysis and review of consumer, category, channel/customer and competitive information as part of a situation assessment on brand performance and identify growth opportunity.
  • Actively recommend solutions and implement improvements to meet annual targets.
  • Responsible for launch management, building launch plans, customer sell-in and and potential legal & regulatory issues
  • Responsible for assigned new product launch assessment and deployment in local market.
  • Responsible for existing business compliance and continuation in the scope of product marketing & brand building 
  • Manage (influence, drive, monitor) & Builds productive and collaborative working relationship Marketing, Sales, Food Service, R&D, S&OP, Finance and others to manage brand’s day to day operations, and external partners and agencies.


Requirements:


  • Bachelor’s Degree minimum, master’s degree would be a plus.
  • 5 or more years of experience in brand/product management/marketing (FMCG) or start up, experience in Distributor Model will be a plus.

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Contact our TA to know more about the job

Rashi Modi

Talent Advocate at WhiteCrow


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