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Brand Manager - DTC

Metro Manila Philippines

a month ago


Years of Experience

5 - 10 years

Workplace Type

On-site

Seniority Type

Manager

Industry

Pharmaceuticals


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Skills

Brand ManagementProduct ManagementNew Product LaunchTrade MarketingMarket StrategyBrand Strategy

Contact our TA to know more about the job

Pooja Shetty

Talent Advocate at WhiteCrow


Description

About our client

Our Client operates in the Pharmaceutical Manufacturing Industry, with its headquarters rooted strongly in Singapore. It has its branches spread to more than 5 countries, providing employment to 250 people. Their core business is to represent their client in countries that they do not operate in, and market/sell their products for them. They have achieved a wide client base in a very short time, and are looking for new talent.

Job description

Responsibilities:


  • The Brand Manager will be managing a portfolio of DTC consumer health products. Key responsibility includes developing annual brand marketing plan and launch plan in line with strategy, budget and targets of company.
  • Lead the development of launch plans and tactics, engaging in activities such as Brand Strategy, Strategic/Operational Planning and Execution. 
  • This position covers the Philippine market. 
  • The Product Manager will work collaboratively with cross-functional teams both internally and externally - sales, finance, supply chain and third-party agency partners.


Major activities:


  • Lead in go to market strategy, launch execution, activation, advertising and promotion for deployment of Brand Marketing Plan.
  • Drive the brand by working cross functionally and tracking development of all product initiatives to ensure timely launch of NPD within objectives and timeline.
  • Provide monthly analysis and findings with plan of actions using market share and available data.
  • Responsible in managing brand budget. Monitor and control A&P expenditure within budget allocations.
  • Lead on-going analysis and review of new products, category, market trends, promotional programs and competitive information as part of a situation assessment on brand performance and product pipelining.
  • Involved in the S&OP process, which involves monthly inventory sales forecast and monitoring as well as the interface between supplier and partners.
  • Knowledgeable in product lifecycle management
  • Familiar with digital and social media platforms.
  • Familiar and comply to advertisement compliance for healthcare products
  • Familiar with business to business (corporate) marketing


Requirements:


  • Degree in Business/Marketing preferred.
  • Good understanding of the latest marketing trends and techniques.
  • Understand consumer sales journey and familiar with social media platforms.
  • Good analytical skills, evaluate data and provide insights to improve sales.
  • Min 5 years of brand management and trade marketing experience from Consumer Health/FMCG products.
  • Customer focused with strong interpersonal skills and able to illustrate agility to work and manage cross-functional teams. 
  • Able to demonstrate new pilots in the areas of digital and analytics
  • Detail oriented and having the ability to actively listen.
  • Solid communication skills including presentation, verbal and written abilities. Shortlisted candidates are required to do a business case project.
  • Strategically focused, results oriented with strong problem-solving skills

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Contact our TA to know more about the job

Pooja Shetty

Talent Advocate at WhiteCrow


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