Brand Manager OTC

Role Desription:

• The Brand Manager will be managing a portfolio of OTC consumer health products. 
• Key responsibility includes developing annual brand marketing plan and launch plan in line with strategy, budget and targets of company.

Responsibilities:

• Lead in go to market strategy, launch execution, activation, advertising and promotion for deployment of Brand Marketing Plan.
• Drive the brand by working cross functionally and tracking development of all product initiatives to ensure timely launch of NPD within objectives and timeline.
• Experience with new brand launches and planning.
• Provide monthly analysis and findings with plan of actions using market share and available data. Understanding of P&L will be advantageous.
• Responsible in managing brand budget. Monitor and control A&P expenditure within budget allocations.
• Lead on-going analysis and review of new products, category, market trends, promotional programs and competitive information as part of a situation assessment on brand performance and product pipelining.

Requirements:

• Involved in monthly inventory sales forecast and monitoring. Interface between supplier and partners.
• Familiar with digital marketing, e-commerce, and social media platforms.
• Familiar and comply to advertisement compliance for healthcare products.
• Familiar with business to business (corporate) marketing will be advantageous.