Brand Manager -Direct to Consumer (DTC)

Role Description:

Job Summary:

The Brand Manager is responsible for managing the development and execution of marketing strategies that build and grow the brand's presence in the market. This role involves leading product positioning, market research, brand campaigns, and collaboration with cross-functional teams to achieve business objectives. The Brand Manager ensures the brand’s messaging is aligned with customer needs, industry regulations, and company goals, while enhancing brand visibility, loyalty, and market share.

As the Brand Manager DTC, you will play a pivotal role in shaping the future of the brand, driving product innovation, and ensuring the brand resonates with consumers. This position offers an exciting opportunity to lead impactful marketing initiatives in the growing consumer healthcare / DTC sector.

Key Responsibilities:

1. Brand Strategy & Development: o Develop and execute the brand strategy for consumer healthcare products to drive market growth and strengthen brand equity.

o Conduct market research to understand consumer needs, competitive landscape, and emerging trends in the healthcare industry. o Position the brand effectively to meet consumer needs and capitalize on market opportunities.

o Define clear brand positioning, messaging, and values that resonate with target audiences and differentiate from competitors.

o Communicate the value proposition of the products to the sales team and develop sales tools to support the selling process

2. Campaign Management & Execution: o Lead the planning and execution of integrated marketing campaigns, including digital, print, TV, social media, and influencer marketing.

o Collaborate with creative teams to develop compelling marketing

materials, advertisements, and promotional content.

o Ensure marketing campaigns align with the overall brand strategy and deliver measurable results (e.g., sales growth, brand awareness, consumer engagement).

3. Cross-Functional Collaboration: o Work closely with product development, sales, and regulatory teams to ensure brand and product initiatives meet compliance standards and align with business goals. 

o Coordinate with the sales team to provide marketing support, including sales collateral, product training, and consumer insights. o Partner with the supply chain and distribution teams to ensure product availability and proper distribution in key retail outlets.

o Partner with the supply chain and distribution teams to ensure product availability and proper distribution in key retail outlets.

4. Market Analysis & Consumer Insights:

o Analyze consumer behavior, market trends, and competitor activities to identify new growth opportunities and potential challenges.

o Leverage data analytics to measure brand performance and adjust strategies based on insights (e.g., market share, customer satisfaction, and product usage).

o Conduct consumer surveys, focus groups, and other research to gather valuable feedback and inform product development and brand strategies.

5. Brand Communication & Public Relations:

o Oversee the brand’s communication strategy, ensuring consistency across all channels (advertising, public relations, digital platforms).

o Develop key messaging that aligns with the brand’s values and resonates with the target market. o Manage public relations efforts, including media outreach, influencer partnerships, and brand collaborations to enhance brand visibility and credibility.

6. Product Lifecycle Management:

o Monitor product performance and oversee the lifecycle of products from launch to end-of-life, ensuring alignment with consumer needs and market demand.

o Coordinate product launches, ensuring that all relevant marketing materials, channels, and promotional activities are ready for a successful introduction to the market.

o Work closely with the R&D and product teams to inform product innovation based on consumer feedback and market analysis.

7. Budget Management & Reporting:

o Develop and manage the brand’s marketing budget, ensuring effective allocation of resources across initiatives.

o Track and report on marketing campaign performance, making data-driven recommendations to optimize ROI.

o Prepare regular performance reports for senior leadership, including sales metrics, market share analysis, and campaign results.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field. A Master’s degree or relevant certifications (e.g., MBA, Brand Management) is a plus.

• Experience: Minimum of 4+ years of experience in brand management and/or trade marketing, preferably in the FMCG, consumer healthcare or pharmaceutical industry.

• Skills:

o Strong understanding of healthcare industry regulations, consumer healthcare products, and market dynamics.

o Proven experience in managing integrated marketing campaigns and product positioning. o Excellent project management, organizational, and problem-solving skills.

o Strong analytical abilities, including experience with market research, data analysis, and performance metrics.

o Expertise in digital marketing, social media, and influencer engagement. o Exceptional communication and interpersonal skills, with the ability to work crossfunctionally.

o Creativity and strategic thinking, with the ability to generate innovative ideas and execute them effectively.

o Strategically focused, results oriented with strong problem-solving skills

o Proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint) is a must

Key Performance Indicators (KPIs):

• Achievement of brand growth and market share targets.

• Successful execution of marketing campaigns, with measurable impacts on sales and brand awareness.

• Consumer engagement and satisfaction levels.

• Return on investment (ROI) for marketing initiatives.

• Effective product launch execution and lifecycle management