Business Manager - Devices and Diagnostics

Responsibilities:

Sales Management (35%):

• Ensure that the team achieves maximal sales and market share by meeting or exceeding standards in each customer segment
• Participate in developing territory sales targets and resource allocation
• Determine the sales team configuration to maximize territory sales targets and potential
• Conduct routine field visits to understand customer needs and market dynamics to share during business meetings
• Build strong business partnership towards our company’s product portfolio with key opinion leaders and develop new product advocates
• Territory Management and optimize effectiveness and efficiency of sales team
• Ensure effective execution customer targeting with reference to marketing reach and frequency plan
• Ensure effective implementation of promotional messages with reference to cycle bulletin and customer needs
• Regularly analyse team performance qualitatively & quantitatively against KPIs, identify improvement areas to drive corrective actions and provide coaching to improve performance.

Marketing Planning and Implementation (35%):

• Strategic planning and leadership to drive brand performance in ensuring successful market penetration (Pre launch preparedness and go to market strategies)
• Develop programs to maximize field selling efforts such as sample strategy, sales meetings, and all sales force related marketing activities.
• Development of the annual brand business and budget plan, strategy & objectives
• Develop and plan resource allocation effectively to address changing market dynamic and competitions
• Create and enhance relationships, internal and external, that contribute towards establishing the brand (key customers, thought leaders, associations and industry players) and implement establish KOL strategy
• Manage brand budget efficiently
• Timely development of promotional program/ materials that enables effective delivery of marketing messages

New portfolio exploration (30%):

• Conduct market insights for new product (market data analysis, gather insights from HCPs)
• Develop patient flow and product forecast based on the portfolio analysed
• Build business case for the new portfolio encompassing the devices and diagnostic range

Requirements:

• Bachelor’s Degree in Pharmacy/ Science. Proficient in English. 
• Minimum 2 to 4 years of relevant experience in marketing and sales.
• Has experience working as marketer in medical devices MNC companies.
• Has knowledge in these key healthcare channels: GP, private hospital, public hospital
• Customer focused with strong interpersonal skills and able to illustrate agility to work and manage cross-functional teams.
• Able to demonstrate new pilots in the areas of digital and analytics
• Detail oriented and having the ability to actively listen.
• Solid communication skills including presentation, verbal and written abilities. Shortlisted candidates are required to do a business case project.
• Strategically focused, results oriented with strong problem-solving skills