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Business Manager - Devices and Diagnostics

Selangor Malaysia

2 months ago


Years of Experience

5 - 8 years

Workplace Type

On-site

Seniority Type

Manager

Industry

Pharmaceuticals


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Skills

P&LMedical DevicesMarket ImplementationCommercially DrivenMarket PlanningNew Portfolio ExplorationSales ManagementProduct Portfolio

Contact our TA to know more about the job

Anthea Cabral

Talent Advocate at WhiteCrow


Description

About our client

Our Client operates in the Pharmaceutical Manufacturing Industry, with its headquarters rooted strongly in Singapore. It has its branches spread to more than 5 countries, providing employment to 250 people. Their core business is to represent their client in countries that they do not operate in, and market/sell their products for them. They have achieved a wide client base in a very short time, and are looking for new talent.

Job description

Responsibilities:


Sales Management (35%):


  • Ensure that the team achieves maximal sales and market share by meeting or exceeding standards in each customer segment
  • Participate in developing territory sales targets and resource allocation
  • Determine the sales team configuration to maximize territory sales targets and potential
  • Conduct routine field visits to understand customer needs and market dynamics to share during business meetings
  • Build strong business partnership towards our company’s product portfolio with key opinion leaders and develop new product advocates
  • Territory Management and optimize effectiveness and efficiency of sales team
  • Ensure effective execution customer targeting with reference to marketing reach and frequency plan
  • Ensure effective implementation of promotional messages with reference to cycle bulletin and customer needs
  • Regularly analyse team performance qualitatively & quantitatively against KPIs, identify improvement areas to drive corrective actions and provide coaching to improve performance.


Marketing Planning and Implementation (35%):


  • Strategic planning and leadership to drive brand performance in ensuring successful market penetration (Pre launch preparedness and go to market strategies)
  • Develop programs to maximize field selling efforts such as sample strategy, sales meetings, and all sales force related marketing activities.
  • Development of the annual brand business and budget plan, strategy & objectives
  • Develop and plan resource allocation effectively to address changing market dynamic and competitions
  • Create and enhance relationships, internal and external, that contribute towards establishing the brand (key customers, thought leaders, associations and industry players) and implement establish KOL strategy
  • Manage brand budget efficiently
  • Timely development of promotional program/ materials that enables effective delivery of marketing messages


New portfolio exploration (30%):


  • Conduct market insights for new product (market data analysis, gather insights from HCPs)
  • Develop patient flow and product forecast based on the portfolio analysed
  • Build business case for the new portfolio encompassing the devices and diagnostic range


Requirements:


  • Bachelor’s Degree in Pharmacy/ Science. Proficient in English. 
  • Minimum 2 to 4 years of relevant experience in marketing and sales.
  • Has experience working as marketer in medical devices MNC companies.
  • Has knowledge in these key healthcare channels: GP, private hospital, public hospital
  • Customer focused with strong interpersonal skills and able to illustrate agility to work and manage cross-functional teams.
  • Able to demonstrate new pilots in the areas of digital and analytics
  • Detail oriented and having the ability to actively listen.
  • Solid communication skills including presentation, verbal and written abilities. Shortlisted candidates are required to do a business case project.
  • Strategically focused, results oriented with strong problem-solving skills

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Contact our TA to know more about the job

Anthea Cabral

Talent Advocate at WhiteCrow


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