Business Unit Head OTC -Philippines

Role Description:

• The DTC Sales & Marketing Manager is responsible for researching and developing marketing opportunities, planning and implementing new sales and marketing plans for DTC consumer healthcare brands.
• He/she will perform managerial duties to meet the company's operations goals, hire and manage the sales and marketing team.
• Key responsibility includes developing business plan, brand marketing and launch plan in line with strategy, budget and targets of company.

Responsibilities:

• To develop and establishes sales objectives by forecasting and developing annual sales quotas, and projecting expected sales volume and profit for existing and new products.
• Responsible for setting sales objective for DTC team and manage sales strategies to achieve sales target, improve market share and profitability for the business. 
• Lead go-to-market strategy, launch execution, activation, advertising and promotion for deployment of Brand Marketing Plan.
• Drive the brand by working cross functionally and tracking development of all product initiatives to ensure timely launch of NPD within objectives and timeline.
• Provide monthly analysis and findings with plan of actions using market share and available data.
• Lead on-going analysis and review of new products, category, market trends to identify potential business opportunity 
• Lead Promotional programs and competitive information as part of a situation assessment on brand performance and product pipelining.
• Work cross-functionally to deliver company objectives
• Responsible for trading terms negotiations with key accounts and planning of promotion and trade activities aligned to trade and shopper marketing strategy for brands.
• Responsible for managing brand and expense budget. Monitor and control A&P expenditure within budget allocations.
• Recruit, manage and coach to support the learning and development of the sales team.
• Familiar with digital marketing and social media platforms.
• Familiar and comply to advertisement compliance for healthcare products

Requirements:

• Degree in Business/Marketing.
• Good understanding of the latest marketing trends and techniques.
• Good analytical skills, evaluate data and provide insights to improve sales. 
• Expertise in managing key retailers in modern and general trade.
• Expertise of distribution and supply chain business.
• Comfortable working in a matrix environment.
• Min 8 years of brand management and sales management experience for Consumer Health/FMCG products.
• Based in Manila, Philippines