Channel Activation Lead

Responsibilities:

Brand Image:

• Manage and execute the branding and visibility budget of key accounts in line with their commercial contract and brand priorities.
• Increase company sales by generating specific activities for retailers through leveraging global brand positioning and category penetration.
• Develop and implement the strategy to contribute towards brand growth targets and cross-category business objectives.
• Build the promotion plan by channel type.
• Execute, measure, and evaluate promo effectiveness.
• Ensure planogram compliance across customers and stores.
• Ensure the perfection of our brand image in key accounts.

Customers Joint Business Planning & Communication:

• Organize and implement JBP with strategic customers to drive category growth.
• Communicate new launches in trade selling story format, highlighting size of prize.
• Implement and execute plans & monitor incremental uplift.

Animations:

• Work closely with the Brands and National Sales Managers to customize market promotions.
• Animate cycle meetings with the National Sales Managers, prepare cycle folders, and communicate to the sales teams.
• Weekly follow-up & recap on animation performance and rectifying where needed.
• Implement launches effectively in key accounts to generate sell-out.
• manage the availability and budget of essential POSM for all brands.

Requirements:

• Ability to analyze data and evaluate promo effectiveness
• Experience in brand image management
• Good team player - with ability to lead cross-functional collaborations
• Strategic thinking and sharp acumen to identify strategic channel development plan