Consumer Insights & Analytics Senior Specialist

Our client is a trailblazing pioneer in the Tobacco Manufacturing Industry. What sets them apart is their unwavering commitment to innovation and progress. They have embarked on a remarkable journey of transformation, with a resolute aim to create a smoke-free future. This ambitious endeavour has completely redefined every aspect of their business, from the production and distribution of their products, to how they interact with their customers and society as a whole.

By embracing this transformation, our client is leading from the front, with their pioneering vision and steadfast determination to create a smoke-free future.

With a workforce of more than 75,000 talented individuals worldwide across 180 countries, they have truly established themselves as a global leader in the industry. 

Responsibilities:                                                                                                

• Understanding key business questions and needs in the market.
• Generating insights to serve the multicategory environment of the market, including targeting approach, portfolio optimization and communication development.
• Conducting in-depth diagnostic research in the market to learn what adult smokers/users are thinking and doing along their journey to RRPs.
• Connecting all consumer insights (new and existing). Provide reports in a holistic 360-degree view, so that the commercial teams can immediately decide and act upon.                     
• Maintaining standard research tools on a monthly base, making sure that processes are respected, and deliverables are in line with stakeholders’ expectations.
• Maintaining data management systems and back-end data infrastructure (with an important role on data extraction and analysis preparation).
• Usage of traditional research and new analytics tools to build stronger and more holistic insights. 
• Final goal is to answer the different business questions coming from the commercial teams in the market, always ensuring consumer centric driven decisions.

Requirements:

• University degree in Market Research, General Management or equivalent. Master's degree with a background in economy or statistics preferred.
• Knowledge in market research methodologies: a) Brand and Image (segmentation, brand equity), b) Pricing (conjoint...), c) Communication (concept test, co-creation), etc.,
• with at least 4-5 years experience working with quantitative data in Market Research agency or final client.
• Solid Power BI knowledge, we are looking for someone with interest on market research and analytics.     
• A high level of comfort with Microsoft Excel and Power Point is necessary.
• Solid experience working with Power BI data (also other tools are welcomed: Stratifyd, Qualtrics, Tableau, SPSS, etc.).                                          
• Some knowledge of NPS system is preferred.                                                                                                  
• Passion for understanding consumers and finding patterns in the data is required.
• Looking for candidates that are open-minded, curious and have strong attention to details.
• Comfortable working in a virtual team and working across different cultures.
• Continuous learning and experimenting required, problem solving mindset is an advantage.    
• Native Spanish and Fluent in English (International team). Some knowledge of Portuguese (preferred but not required).