C

CRO - Senior specialist

Madrid Spain

4 months ago


Years of Experience

5 - 8 years

Workplace Type

Hybrid

Seniority Type

Senior

Industry

Tobacco


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Skills

Digital MarketingProject ManagementCro ToolsUXBrand MarketingCorporate ComplianceBusiness Management

Contact our TA to know more about the job

Ramanand Semwal

Talent Advocate at WhiteCrow


Description

About our client

Our client is a trailblazing pioneer in the Tobacco Manufacturing Industry. What sets them apart is their unwavering commitment to innovation and progress. They have embarked on a remarkable journey of transformation, with a resolute aim to create a smoke-free future. This ambitious endeavour has completely redefined every aspect of their business, from the production and distribution of their products, to how they interact with their customers and society as a whole.

By embracing this transformation, our client is leading from the front, with their pioneering vision and steadfast determination to create a smoke-free future.

With a workforce of more than 75,000 talented individuals worldwide across 180 countries, they have truly established themselves as a global leader in the industry. 


Job description

Responsibilities:


  • Guarantee UX and UI excellence by continuously optimizing the website and A/B testing new solutions (CRO).
  • Maintain contents always updated ensuring consistency with the Brand Marketing/Activation strategy.
  • Manage the activities calendar by mapping and tracking progress of all related initiatives (content and UX).
  • Track defined KPIs to guarantee defined targets are met.
  • Proactively propose action plans with an entrepreneurial mindset to constantly develop the channel, improve performance and maximise business impact.
  • Closely collaborate with OC (global headquarter) stakeholders to integrate relevant new features, information/innovation into the digital channels.
  • Coordinate external agencies activities.
  • Regularly liaise with all internal/external stakeholders to ensure all initiatives are properly identified, communicated, planned, executed and measured and comply with the local legal requirements.
  • Design and implement outstanding UX and UI to guarantee an excellent digital experience to all users.
  • Define functional requirements to guide the platform technical development and supervise their implementation.
  • Proactively propose new features optimizing the platform to guarantee constant consumer engagement and meet the assigned targets.
  • Guarantee the maximum collaboration with the CX team and regularly liaise with all internal/external stakeholders to ensure all initiatives are properly identified, communicated, planned, executed and measured and comply with the local legal requirements.
  • Budget and reporting.
  • Legal and corporate compliance


Requirements:


  • Experience working successfully in a global, multicultural organization, with cross-functional projects
  • Strong experience (minimum 5 years) in digital marketing and use of web/CRO tools (Optimisely, CMS, GA, etc)
  • Strong project management skills, organization skills and documentation skills
  • Collaborative in nature: a team player who is experienced in developing very strong relationships with internal and external stakeholders, and can successfully work independently
  • Design thinker with strong analytical skills and ability to think outside the box.
  • Proven ability to work effectively across functions
  • Ability to work independently on multiple projects at the same time
  • Advanced Communication, relationship building skills and customer-centric thinking
  • Creative thinking and digital marketing understanding
  • Knowledge of relationship between content, analytics and consumer engagement
  • Bachelor or Master’s degree in Digital, Marketing, Management, Communications or Business Management
  • Ability to work in culturally diverse teams across multiple languages 
  • Fluent written and spoken in Spanish & English (additional European languages is a plus)
  • Experience in the use of management tools like Confluence/Jira, Workfront, MS Suite  

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Contact our TA to know more about the job

Ramanand Semwal

Talent Advocate at WhiteCrow


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