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Digital & Ecommerce Manager

Beirut Governorate Lebanon

2 months ago


Years of Experience

5 - 10 years

Workplace Type

On-site

Seniority Type

Manager

Industry

Cosmetics


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Skills

Ecommerce StrategyInfluencer StrategyContent MarketingCRMDigital MarketingEcommerce Excellence Skills

Contact our TA to know more about the job

Pooja Menon

Talent Advocate at WhiteCrow


Description

About our client

Our Client operates in the Cosmetics Industry, with its headquarters rooted strongly in France. It has its branches spread to more than 150 countries, providing employment to more than 85,000 people all over the world. They fall in the “50 Most Innovative Companies in the World”. Their core business is to provide tailor made beauty to their clients. They have the advantage of having Diverse and Globalized product lines.

Job description

Responsibilities:


  • Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase. 
  • Establish and maintain relationships with key stakeholders inside the Company (marketing, communication, sales), digital ecosystem and media partners.
  • Maintain understanding of the latest digital opportunity and trends in consumer interaction and inspire the teams with those possibilities.
  • Build Audience leveraging across all Digital marketing methods (content marketing, social, events amplification…) Leverage Earned media through influencers strategies Oversee a strategic approach to the use of social media and provide relevant content for them; in order to support digital marketing campaigns and the wider aims of the Brand.
  • Expand the e-commerce by defining local strategies for e-retailing, e-boutiques, e-tailing and supporting new business model pilots.
  • Strategize, streamline, and optimize the omni-media plan in partnership with Brands.
  • Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online
  • Activates the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization)
  • Drives collaboration with technology teams and ensures continuous improvement and upgrade of the site.
  • Partner and challenge media agency (including on innovative mechanisms) 
  • Share best practices and monitor local digital performance of the products and social communities to support the brand’s ambition. 
  • Develop and mentor the Digital team.
  • Roll-out the Upskilling plan in partnership with local HR team.


Requirements:


DIGITAL TRANSFORMATION LEADERSHIP


  • Strategizes digital transformation. 
  • Upskills and transmits digital knowledge and mindset. 
  • Drives the change toward brand and consumer centricity. 
  • Leads toward data-driven organization. 
  • Operates efficient CRM. 


DIGITAL BRAND BUIDLING 


  • Is obsessed with consumer centricity.
  • Builds audience through relevant content.
  • Scales consumers and influencers engagement. 
  • Masters digital marketing tactics. 


DATA-DRIVEN MARKETING 


  • Optimizes omnimedia investments & ROI. 
  • Operates efficient CRM. 
  • Masters analytics and attribution modeling. 
  • Leverages Precision Advertising. 


DIRECT & INDIRECT ECOMMERCE EXCELLENCE 


  • Starts with shopper centricity. 
  • Strategizes ecommerce acceleration (pure players, retailers and direct) 
  • Negotiates with the specific levers for online distribution. 
  • Monitors online sell-in and sell-out excellence. 


DIGITAL TECHNOLOGY EXPERTISE 


  • Leads with strong agile project management skills. 
  • Acts as a strategic business partner. 
  • Has deep technical skills.
  • Focuses on delivery: design/build/run.

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Contact our TA to know more about the job

Pooja Menon

Talent Advocate at WhiteCrow


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