Digital Marketing Specialist

Responsibilities:

• Develop and execute digital marketing campaigns across multiple platforms 
• Work closely with cross-functional teams to define campaign objectives, target audience, and KPIs
• Conduct market research and competitive analysis to identify trends and insights 
• Develop creative campaigns and messaging that align with the brand's overall marketing strategy 
• Ensure campaign delivery within agreed timelines and budgets 
• Analyze campaign performance data and derive actionable insights to optimize performance 
• Work with internal and external stakeholders to ensure campaign success 
• Manage stakeholder relationships and expectations throughout the campaign 
• planning and delivery lifecycle in a dynamic environment 
• Stay up-to-date with the latest trends and best practices in digital marketing 

Requirements:

• Bachelor's/Master's degree in Marketing or related field 
• 3+ years of proven experience in digital campaign planning and execution 
• Experience in strategy planning and execution of biddable media campaigns across 
• platforms like Google, Meta, TikTok, Snapchat, etc. 
• Good understanding of digital marketing concepts (incrementality) and best 
• practices, especially creative best practices across platforms 
• Strong analytical ability to derive actionable insights from data and communicate them to stakeholders 
• Excellent time management skills, diligence, collaboration, communication, and interpersonal skills 
• Ability to work independently as well as within a team and own projects end to end 
• Ability to learn new technologies quickly 
• Experience in shoppable campaigns will be an added advantage