Group Product Manager

Responsibilities:

Product Management:

• Lead the recommendation for O+O Product Mix/Assortment based on shopper and channel-specific insights to ensure strong brand presence at point of sale
• Planning & organizing new product launches & implement planned activations relevant to brand image & strategy

Brand and Campaign Management:

• Proposing, planning, managing & executing 360 marketing plans & activities according to brand strategy to meet brand & organization goals & objectives
• Lead content creation for paid media and work with the media agency for the optimal media plan to bring campaigns to life.
• Manage & liaise with internal & external business partners on planning & execution of communication & promotional campaigns within timeline
• Preparing monthly business meetings with presentation on business updates, market insights & upcoming plans with clear key messages for senior management
• Ongoing compilations & reviewing of competitors’ marketing activities
• Manage the media and creative agencies on meeting the brand’s full year deliverables and day-to-day operational needs.

Sales Achievement:

• Identifying opportunities and gaps for the brand based on data analysis / research
• Ensure monthly sales forecast accuracy is meeting KPI

Pricing:

• Lead the recommendation, in collaboration with the RGM team, on product pricing – balancing profitability and competitiveness in the marketplace

Budget Management:

• Managing A&P budget efficiently according to priority

Requirements:

• University degree
• You have the ability to work to a high degree of accuracy and meet deadlines
• We want to track the success of our campaigns and initiatives so projects must be able to show ROI

Required Skills/Experience/Competencies: 

Market and Consumer Insights:

• Identifies market drivers 
• Translates trends and consumer knowledge into meaningful insights 

Brand Development:

• Thinks brand strategy 
• Pricing and P&L Management
• Imagines disruptive products & services 
• Develops integrated campaigns that work 
• Integrates shopper expertise 

Activation Excellence:

• Delivers excellence with agility and rigor 
• Integrates sustainable, business consciousness