Integrated Marketing Analyst – Digital & Distribution, APAC

For more than 80 years, our client’s engineers and product specialists have partnered with customers to produce highly engineered connectivity and sensing solutions that make a connected world possible. Their focus on reliability, durability, and sustainability exemplifies their commitment to progress. The unmatched range of their product portfolio enables companies, large and small, to turn ideas into technology that can transform how the world works and lives tomorrow.

Responsibilities:

• Work closely with TS Segment Mktg leadership to create a common vision for leveraging INDIRECT growth program & distribution network and driving local for local approaches to advance segment & BU goals.
• Serve as a critical partner to BU Product & Integrated Marketing and understand the key business drivers and levers for business success.
• Initiative Digital & Distribution marketing effective initiatives and align with key stakeholders & partners to drive revenue results with marketing’s financial objectives & budget. 
• Lead customer campaign effectiveness in both company APAC digital ecosystem and distribution networks, and push regional expansion, know-how and capability building.
• Work closely with Product & Integrated Marketing, Solutions Center, Channel teams, external agencies, distribution marketing staff, Key Account Managers, Global Account Managers, and Channel BU/Segment Marketing peers to develop messaging, tactics, and strategies that support strategic campaigns.
• Drive awareness of relevant New Product Introductions (NPIs) through Channel Partners to ensure adoption and support revenue generation.
• Manage and optimize agency relationships with a focus on media buying including paid search, programmatic, endemic, social media, CRM email.
• For distribution efforts, collect and track Co-Op funded initiatives supporting TS Segment BUs, ensuring transparency and performance alignment.
• Broader marketing metrics and success measurement will continue in collaboration with Channel Sales Enablement.
• Perform customer analysis, segmenting customers into meaningful target groups and deploying precise marketing tactics based on actionable insights.
• Increase lifetime value and reduce churn by engaging customers with the most targeted, relevant, and personalized content at each stage of the customer lifecycle.
• Understand key customer segments and develop a linkage with distribution partner Voice of the Customer program outputs to refine messaging and customer campaigns.
• Manage and motivate a team of Integrated Marketing Analyst, with an emphasis on talent development and engagement. 
• Influence Product Marketing who has ownership of project plans and successful completion of key BU marketing projects aligned with strategic business goals
• Serve as liaison with regional Marketing in other BUs and other critical functions to drive global consistency, best practices and efficiencies related to Digital & Distribution marketing processes and standards.
• Partner with cross Segments teams to drive campaign effectiveness & synergy of growth initiatives.
• Partner with Digital team to build & support initiatives in improving CX and business conversion.
• Act as a role model for marketing, fostering, and promoting a mind-set and culture of customer-centric & marketing excellence, and driving our clientOA.

Requirements:

• BA – preferably advanced education and/or coursework, MBA degree preferred.
• In-depth APAC marketing knowledge and experience with performance & distribution marketing
• 5-10 years of integrated marketing experience in a B2B or technology company with a heavy focus on fragmented market development.
• Proven expertise in B2B performance marketing, including Digital Marketing (SEM/SEO/Social), Media Planning/Buying, Campaign Development/Management and Analytics.
• Strong business acumen, knowledge of the online medias, distribution partners, customer, competition, and issues impacting business coupled with the ability to use this information to shape communications and strategies.
• Solid customer-centric customer journey design capability with excellent balance skillset of delivering quick-win performance and innovations for long-term.
• Proven project management skills including conceptualization, driving alignment/change management, planning resources, managing deadlines and objectives, delivering analysis and recommendations.