Marketing Director Morocco

Responsibilities:

• Be the leader of the 360-brand team to deliver a winning brand plan
• Define the brand frame/strategy and offline and online growth plan using local consumer and market insights and guidelines from Zone and DMI
• Define the brands communication and retail strategies to maximize sales and build brand equity
• Define and manage the brand commercial strategy and lead the distributor partnership in the region
• Analyse and report weekly and monthly turnover landing for the brand, summarizing all channels of distribution
• Oversee the education and training of Bas to ensure the best quality of service is provided by the Brand
• Participate in quarterly and annual client meetings, to present brand plans, strategy and opportunities
• Actively participate and lead on the brand forecasting process and monthly business cycle preparation and execution
• Set and follow up the annual brand budget with inputs from finance, markets & zone
• Be accountable for brand REX and A&Ps and optimise in line with strategy and objectives to deliver target levels as per trend
• Ensure consistent 360 approach to brand expression and execution across channels
• Drive core pillar growth and identify further opportunities to hack growth
• Forecast launches with commercial input, and oversee launch executions and media planning
• Be the external voice for the team and represent the brand in Hub and Zone meetings
• Foster collaboration between brand teams and countries, ensuring alignment, sharing, and leveraging of best practices
• Ensure team development, positive engagement and empowerment for decision making
• Foster collaboration with brand teams, countries and act as a coach to my team (both direct and indirect reports)
• Implement 360 mindset and ways of working
• Be a champion of Simplicity and agile ways of working

Requirements:

• 8-12 years of experience in Marketing

Market & Consumer Insight

• Identifies market drivers
• Translates trends and consumer knowledge into meaningful insights

Brand Development

• Thinks brand strategy
• Imagines disruptive products & services
• Develops integrated campaigns that work
• Integrates retail & shopper expertise

Activation Excellence

• Delivers excellence with agility and rigour
• Integrates sustainable, business consciousness

Collaborative Leadership

• Creates collaboration for bigger success
• Shares & leverages best practices