Marketing Manager/head Of Marketing

About Pocketful Founded by IIM-Ahmedabad, Yale, and Columbia alumni, Pocketful is a new-age Fintech broking platform, aimed at making financial markets accessible for all. We’re constantly innovating and working on a disruptive platform. The team is highly-skilled, young, and extremely hungry and we’re looking for folks who fit this persona. We’re backed by one of India’s leading stock brokers – Pace Stock Broking Services. About Pace Started in 1995 by first-generation entrepreneurs from IIMA & FMS Delhi, PACE has evolved from a fledgling NSE Broker to a premier boutique financial conglomerate over the last 27 years. Pace is the 2nd biggest tock-broker in North India, in terms of Volume on the National Stock Exchange (F&O segment). Headquartered in New Delhi, we maintain offices at more than 300 locations in more than 75 cities across India, and our customer base is spread over 34 countries. At PACE we are continuously innovating and building highly scalable backend systems and strategies that give a seamless experience to our customers. Responsibilities  Building the Pocketful’s brand from the ground up, creating and executing the strategy to take Pocketful from 0 to 1, and then from 1 to infinity  Preparing overall Digital Marketing Strategy, Media Content strategy a social media for major platforms such as Facebook, Instagram, Linkedin & Twitter, and developing an outreach strategy for influencer marketing  Directly work with top management & CEO to brainstorm and execute ideas to drive product growth  Develop strategic acquisition and retention marketing plans to drive growth and maximize immediate and short-term/long-term ROI.  Build, lead, execute, and manage Adv. Networks, Performance Marketing partners, Affiliates, and large networks.  Co-ordinate with PR and Digital Marketing agencies for timely and effective deliverables  Experiment and lead campaigns end-to-end from conception to defining objectives, execution, tracking, and reporting.  Day-to-day management of online campaigns across channels including (but not limited to): paid social, paid search, content, organic, referral, email, direct mail, podcasts, affiliate, videos, etc.  Lead overall site/app conversion rate optimization and develop and optimize landing page strategy if required.  Continuously test and optimize new channels, audiences, networks, and publishers  Devise and execute CRM strategy to maximize customer retention and user- experience  Measure everything, champion metrics-driven analysis, and decision-making throughout the organization  Use analytics and business intelligence tools such as Google Analytics and internal dashboards to understand our customers better and exploit those insights in marketing campaigns Requirements  Relevant experience of at least 5+ years, preferably in a digital marketing agency  Passionate about/Knowledge of Financial Markets  Past experience with a fin-tech company will be a bonus  Staying updated with social media trends, predicting news patterns, and timely updates  Experience building a comprehensive digital marketing strategy from the ground up  Proven success managing online marketing programs with CPC, CPA, and CPM cost models on Google, Facebook, Instagram, and content sites  Creativity to lead campaigns, define target audiences, and knowledge of consumer behavior  Required to have a thorough understanding of various online and offline marketing funnels  Very data-driven, Sensitivity to potential trade-offs between performance and branding  An eye for great designs  Experience working with App-based clients and CRM & Analytics Tools  We are a start-up and we are focusing on fast growth with quality products hence the ability to work in a fast-paced environment goes without saying  Demonstrated ownership and proven track record of delivering results, with strong attention to detail and analytical skills  We want someone who is super hands-on for this, a growth hacking mindset who believes in Quality> Quantity What do we offer?  Highly competitive Salary + ESOPS in the company  Start-up culture + Backing of a leading Family Business with 27 years of legacy (Best of Both Worlds)  Very high ownership role in a fast-paced environment  Opportunity to mentor some of the brightest talents from top colleges We’re still early-stage and we believe that the culture is an ever-evolving process. Help build the kind of culture you want in the organization. Best ideas come from collaboration and we firmly believe in that. We have a flat hierarchy, flexible with timings, and believe in continuous learning and adapting to changing needs. We want to scale fast but sustainably, keeping everyone’s growth in mind. We aim to make this job your last job.

Location: This role would be in-person, based out of New Delhi - Okhla