Marketing Specialist - Segment Marketeer

Overview:

• Is content and digital marketing your thing? Do you have a hands-on and can-do mentality? Do you know how to draw up a communication plan? Do you think online first?
• We have an opportunity with many possibilities for a Marketing Expert, in a very cool team!
• As a Marketing Expert for our Tax Advisor market, you are part of the marketing team of the Tax & Accounting division. This team is responsible for marketing and external communication to our customers and prospects and internal communication within our division.

Responsibilities:

You manage the content strategy:

• You prepare the content strategy and planning for the Tax Advisor target group.
• You take into account the market and customer needs and the strengths of Wolters Kluwer.
• You also take 'online first' into account.

Follow up, manage, optimize and evaluate content:

• You are the driving force for initiating, following up, optimizing and evaluating the content for the Tax Advisor. You look at content in a broad way: visuals, blogs, testimonials, advertising, market research, demos, webinars/events are no stranger to you and you are open to exploring and trying new channels.
• You provide clear briefings so that our copywriter, our video expert or digital marketers can get started.
• You maintain the helicopter view so that content can be created and used as efficiently as possible. You evaluate campaigns and adjust where necessary.

You are marketing SPOC:

• For the Tax & Accounting organization in Belgium, you are the marketing point of contact for the Tax Advisor market. Colleagues can contact you for advice and knowledge about your segment
• In addition, you proactively ensure that our colleagues are informed about the current promotions within your segment.

Requirements:

Our team can use a helping hand from a born communicator who:

• Can determine priorities, but also demonstrate the necessary flexibility.
• Has experience with online marketing and marketing automation.
• Hands-on thinks and acts.
• have Dutch as their mother tongue, but for whom French and English in a professional context are also no problem.

What’s in it for you:

• An enthusiastic and inquisitive team where there is room for your own input and creative ideas! An interesting and growing environment that is fully engaged in digital transformation.
• A competitive salary and a nice package of fringe benefits (meal vouchers, eco vouchers, group insurance, benefits for work,…) and plenty of vacation days.
• Freedom in how, where and when you work: flexible hours and work from home up to 3 days a week.
• My client invests permanently in the growth and competencies of its employees and wants to give them every opportunity to develop.