Product Manager - Pharma & Medical Devices

Responsibilities :

• Develop, implement and be accountable for product marketing plans which optimize profitability, market share and revenue growth in the short and long term.

Major Accountabilities :

• Develop an effective marketing plan in line with MPH (Marketing Powerhouse) standards and business unit strategy.
• Develop, implement and adapt the tactical plan in with corporate strategic product objectives.
• Communicate effectively within the organization to ensure the motivation and alignment of sales force and other key people and the achievement of product objectives.
• Develop and maintain strong working relationships with key customers to support current and future product objectives.
• Be recognized as the “Product Champion” by developing and continuously updating knowledge and therapy, product and market.
• Monitor and control product performance and adjust plan accordingly.
• Anticipate future trends in disease management and market environment which are likely to affect the performance and potential of the product.
• Propose accurate Market Share / Market Share Growth grids for individual products.
• Perform other related duties incidental to the work describe herein.
• Closely coordinate with Sales to ensure implementation of the Brand strategy.

KPIs within identified units -

• Sales vs Budget.
• Budget management (Expense, A&P).
• Brand awareness with target doctors.
• Quality of relationship with Key opinion leaders.
• Maintain relationship with Key opinion leaders (MYKOL update).
• Quality of product sales forecasting (degree of accuracy of forecast market share / market share growth).
• Inventory of stock level not to exceed target limits.
• Knowledge level of the company’s and competitors’ products.
• Consistency and adherence to detailing message.
• Cost effectiveness of marketing resource (ROI).
• Local implementation of Global Product Plans.
• Integration of medical / regulatory input into product plans.
• Ensuring adequate / competitive pricing in liaison with BU Head and CPO Head.

Requirements :

• University degree in Science (preferably in Pharmacy or Medicine) or degree in Business Marketing.

Functional Competencies-

• Knowledge Expertise.
• Marketing Planning.
• Marketing / Promotion Mix & Implementation.
• Sales Force & Customer Dynamics
• Market Analytics.
• Product Launches.
• LCM.

Shared Values and Behaviours -

• Results Driven.
• Customer / Quality Focused.
• Innovation / Creativity.
• Leadership.
• Fast / Action-Oriented / Initiative / Simplicity.
• Empowerment / Accountability.
• Commitment / Self-discipline.
• Mutual Respect / Candor / Trust / Integrity / Loyalty.
• Open Communication / Collaboration / Compassion.