Retail Activation Manager

Responsibilities:

Stakeholder Management:

• Develop and maintain strategic retailer and distributor relationship and maximize opportunities on sell-out and exposures. 
• Liaise and negotiate with customer functions including marketing, e-commerce, store operations, logistics, and HR. 
• BA enablement (training/coaching/performance management/development) and collaborate closely with distributor brand team
• Review BA incentives budget and coverage and provide recommendation to BDD.
• Review and asses with the help of brand education team the quality of the distributor retail & education team we have in the market.

Functional Excellence:

• Monitor total sell-out, MS, by brand by store, by city. 
• Execute Sell-in targets
• Implement commercial and go to market strategy
• Support resources plan discussions with retailer
• Support activation briefing
• Conduct market/competitor and brand performance analysis to identify issues and/or opportunities
• Master retail operations and develop initiates to dive efficiency

Negotiation:

• Plan and prepare negotiations using all information and intelligence available with top retailer

Marketing And Brand:

• Execute brand philosophy, brand knowledge, and go-to market strategy for responsible brands. 
• Support brand promotion budget & ROI
• Look for new brand activation opportunity 

Business Strategy:

• Develop and execute retail sales plan in responsible region at POS

Profit And Loss Management:

• Manage operating accounts of responsible region
• Support BDD in managing the commercial budget (HPP, rentals, retailer panel, BA incentive, promotor)
• Support in managing stock, inventory and PLC

Risk Management:

• Identify potential risks in retail and business operations, and support team on mitigation

Requirements:

• 7 to 10 years of relevant experience
• Strong communication skills and relationship building
• Consumer centric
• Effective, structured, and hands-on approach, with close attention to detail
• Strong Retail, digital marketing experience with a solid business acumen
• Arabic speaker