Senior Brand Manager

Responsibilities:

Brand Planning:

• Develop brand marketing strategy and execution plans based on category strategy, annual budgets, overall sales, margins and market share targets, brand focus and present to supervisor
• Build annual brand portfolio growth plans to achieve the brand growth targets 
• Develop optimal brands’ pack type, price and channel portfolio to meet consumer segmentation needs while achieving the profitability goals
• Interact with division and global category teams to discuss brand positioning, architecture, issues etc.
• Conduct in-depth analysis of market, consumer and customer analysis to derive data-driven actions to guide the brand marketing plan development and optimization
• Conduct ROI analysis to monitor, improve and deliver optimum DME efficiency

Marketing Execution Leadership and Management:

• Concepts: develop, qualifies and implements insight-driven marketing ideas, concepts and innovations across all aspects of marketing mix
• Advertising and Media: lead development and deployment of superior consumer communications across all advertising and media channels
• In-store activations: drives superior in store merchandising, sampling and promotion programs to build winning in store impact and consumer off-take
• Agency management: Manage the advertising, media, PR, and promotion agencies to derive superior business results
• Product/packaging innovations: build and drive the continuous stream of product and packaging innovations to achieve sustainable growth for the brands
• Relationship Building: Visit critical markets and key customers regularly to understand latest consumer behavior patterns for all allocated brands
• Initiate the PR / PO process by sharing request and required documents; Escalate in case of issues

Creative Communication:

• Provide brief to the advertising agency for creatives, story board, celebrities to be used for endorsement, etc.for allocated brands; Seek inputs from Category Head, as required
• Share media plans for the brands and seek inputs from Category Head to ensure alignment with objectives
• Participate in reviewing and finalizing ad films jointly with Category Head

Business Analysis and Realization:

• Conduct in-depth analysis of market, consumer and customer analysis to derive data-driven actions to guide the brand marketing plan development and optimization
• Conduct ROI analysis to monitor, improve and deliver optimum DME efficiency

Personal Capability Development:

• Responsible and committed for the training and development plan for self 
• Be the ‘owner’ for continuous growth under the supervision of the Category Head

Requirements:

• Education: MBA (Reputed Institute)
• 7+ yrs of experience in Brand Marketing (Chocolate Division)
• From FMCG companies
• Prior experience of working closely with sales/Retail teams; R&D/Supply chain & external agencies partners