S

Senior Brand Manager/Brand Manager- AMEA

Singapore Singapore

2 months ago


Years of Experience

6 - 10 years

Workplace Type

Hybrid

Seniority Type

Senior

Industry

Consumer Goods


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Skills

Brand ManagementCommercialsConsumer InsightsBrand DevelopmentConsumer Goods

Contact our TA to know more about the job

Neelam Yadav

Talent Advocate at WhiteCrow


Description

About our client

My client is an American multinational food manufacturing company headquartered in United States. 


Job description

Responsibilities:


  • Identify and leverage powerful consumer insights and turn them into winning Product & Commercial Innovation pipeline to grow brand & category in short & long-term.
  • Develop annual marketing plan and manage project timelines, coordinate activities across various local, area and corporate resources, to ensure project delivery on time in full.
  • Develop holistic brand communication (big idea development, copy production, media guideline, package, etc) by closely working with Tier 1 agencies
  • Lead the development & execution of all commercial elements for the Product & Commercial innovation (completed end to end management: ideation through to commercialisation).
  • Manage the day-to-day business processes for the brand(s) & markets to ensure effective and efficient business management.
  • Co-work with internal Trade Marketing, Market teams & external agency partners for strong in-market execution to maximize the impact of project.
  • Control of A&P budget and monitor spending vs. plan.
  • Actively navigate through the complex regional model matrix by working closely with multiple markets to execute plans with excellence and follow through in results through ongoing performance reviews (dashboard, monthly reports, PIR)


Requirements:


  • At least 6 years experience building brands. Marketing experience across ATL, BTL ideally from the FMCG industry with regional exposure.
  • At least 2 years experience managing tier-1 creative agencies



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Contact our TA to know more about the job

Neelam Yadav

Talent Advocate at WhiteCrow


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