Senior Manager – Digital Marketing

Responsibilities:

• In this people managerial role, you will be responsible for the brand’s digital strategy and execution end to end.
• You will plan and execute all digital marketing campaigns (Earned, Owned & Paid), including SEO/SEM O+O, social media, influencers, video, display, and programmatic campaigns
• You will map consumer decision journey for relevant categories and brands with inputs from consumer, hairdressers, salons, CMI, social listening etc.
• You will identify trends and insights, and optimize spend and performance based on the insights
• You will manage all owned digital assets for the Brand
• Drive and Measure positive conversations around the brand on Digital Platforms
• You will support every product launch / animation with relevant digital campaigns & promotions
• You will plan and control of the digital budget across sub-allocations
• You will measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• You will evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate
• Leverage earned media through influencers strategies
• Establish and maintain relationships with key stakeholders inside the company (marketing, sales and education teams), salons, hairdressers, digital ecosystem and media partners.
• Ensure seamless adoption and execution between offline and online communication.
• Agency Management: Liaise and manage relations with social media, website, online media buying & performance media agencies

Requirements:

• You should have 8 to 10 years of relevant work experience in digital marketing.
• Needs a balanced profile of digital expertise + marketing / brand understanding. Incumbent needs to be very strong in one of these and have great desire & intent to upskill in the other if not already a skill. 
• Rigor in execution is expected.
• 8 years of relevant experience
• Specialization in Digital Media
• Beauty and Personal Care experience is preferred
• In-depth understanding of the India media and digital market (ie, media cost dynamics, landscape, media usage trends, etc.)
• Digital Expertise: conversant with all forms of digital formats and measurement
• Ideally the incumbent may already hold a similar position within an advertiser or will have the credentials to move from the agency environment
• The location of the job will be in Mumbai and prior experience in beauty or FMCG at the client side will be advantageous.