Social Commerce - Senior Manager

Overview:

• We have a suitable opportunity in Digital for the position of Social Commerce Manager of Division, one of the fastest growing divisions of India.
• In this individual contributor role, you will be accountable for the delivery of both gross revenue and net profit targets by accelerating the performance and adoption of Social commerce Channel through strategic alignment, development and execution of the business plan, promotional activities, merchandise mix and improving the operational process.

Responsibilities: 

• Drive Social Commerce channel's targets in terms of sales value, and P&L
• Implement the social-commerce strategy: focus on increasing salon adoption on the Social Commerce platform in turn driving revenues through services and retail sale.
• Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online, including managing CRM, loyalty programs and ensuring delivery and returns processes are effective
• Owner of the PPD Social Commerce Platform ensuring that the brand presence and journey online is consistent with overall brand standards and strategy
• Create and maintain a Social Commerce business plan: promotional calendar, product exclusivities, cross selling mechanisms, operation and data ownership within ecommerce brands
• Drives relationship with partners to ensure synergies between the brand’s own activities and partners
• Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase
• Establish and maintain relationships with key stakeholders inside the Company (Digital, Marketing, Commercial and Education), Salons, Hairdresser, digital ecosystem, and media partners

Requirements:

• Good understanding and sensitivity towards Beauty & Hair trends.
• More than 5 years of relevant work experience in Ecommerce industry C1 - Internal use
• Good understanding of e-Channels business model to drive on-platform visibility.
• B2C eCommerce, social commerce, key account management, sales planning, account development, trade marketing experience preferred
• Strong Digital marketing experience, particularly in the areas of Search, Analytics, social media and Mobile.
• Having experience in working with KOL is preferred
• Ability to manage multiple stakeholder with great communication and influencing skills.