Social Media and Content Manager

Responsibilities:

DEFINE AND EXECUTE THE SOCIAL MEDIA STRATEGY:

• Develop and implement cutting-edge social media and influencer strategies to support the brand’s annual marketing calendar and drive deep engagement among consumers.
• Create innovative social campaigns and content that assert the brands’ superior technology, efficacy, and positioning.
• Stay ahead of industry trends and bring first-to-market social media initiatives to the brand.

EXPAND AND DEEPEN SOCIAL PRESENCE:

• Manage and curate content (local & influencer shoot) across various social media platforms, including Instagram, Facebook, and TikTok
• Collaborate with marketing teams to ensure brand consistency and alignment with overall marketing strategies.
• Analyze performance metrics and continuously optimize social media efforts for substantial growth.

COMMUNITY MANAGEMENT AND UGC TESTIMONIAL AMPLIFICATION:

• Manage relationship with community management partners, defining and implementing community management guidelines, consumer care and reply-rates, and ensure monthly reporting against KPIs.
• Define and implement consumer and professional UGC content strategy to showcase the effectiveness of our products.

TEAM LEADERSHIP:

• Lead and mentor a direct report, fostering their growth and development within the organization.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to achieve common goals.

DIGITAL BRAND BUIDLING 

• Is obsessed with consumer centricity.
• Builds audience through relevant content.
• Scales consumers and influencers engagement.
• Masters digital marketing tactics.

Requirements:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in social media management and content strategy, ideally in the skincare or beauty industry.
• Customer service mindset
• Exceptional eye for aesthetics, creative thinking, and the ability to produce premium content that aligns with our brand's image and values.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to use data to drive decision-making.
• Leadership and team management experience preferred.