Sr Category Manager

Responsibilities: 

Enriches the commercial negotiation power grounded by category knowledge.

• By analyzing Shopper, Retailer & Market Insights

Understands the Shopper Journey, Shopper Behavior & Purchase Decision Tree

Identifies new retail trends & understands Cross Channel Shopper: O+O

Understands retailer performance, opportunities, KPIs and anchor all plans around that

•   By formalizing market and performances reviews

Analyzes market trends and growth leverages of the category

Analyzes competition moves of the category

Synthesizes shopper/callback/PoS study in order to build “shopper insight”

Synthesizes an objective category strategy

Formalizes the category market review and presents to customers

• Partners Marketing & Commercial to develop the strategy, action plans and growth of the category

Formalizes mid-terms division strategy (growth axes and commercial leverages)

Consolidates the P&L of the category vision

Supports the KA teams in development of the activity for the category

Recommends solutions in cases of an answer out of the L’Oréal guidelines for a promotion

• Initiates, coordinates and follows up on category projects
• Develops shelf space for the category & proposes category assortments recommendations

Consolidates and follow up on performances of the shelf space of the category

Develops shelf category strategy in order to improve division’s category shelf space

Recommends assortment based on thorough analysis, brings to the KA team the best category assortment recommendation, in line with Commercial & Marketing strategy

Requirements

• At least 8 years of experience in consumer goods category management
• Experience in ecommerce or beauty category will be an added advantage
• Possess strong analytical and stakeholder management skills