Web & E-Commerce Manager

Our client is a trailblazing pioneer in the Tobacco Manufacturing Industry. What sets them apart is their unwavering commitment to innovation and progress. They have embarked on a remarkable journey of transformation, with a resolute aim to create a smoke-free future. This ambitious endeavour has completely redefined every aspect of their business, from the production and distribution of their products, to how they interact with their customers and society as a whole.

By embracing this transformation, our client is leading from the front, with their pioneering vision and steadfast determination to create a smoke-free future.

With a workforce of more than 75,000 talented individuals worldwide across 180 countries, they have truly established themselves as a global leader in the industry. 

Responsibilities:

• optimization (ABtest roadmap and execution), E-Comm business operations, Tickets prioritization & sprint testing, Web personalization and messaging, creatives formatting, landing pages creation, and optimization, Platform enhancements related to DCE 2, Catalogue and promo management, User stories creations, Testing/Learning/enhancing.
• Channel Strategy And Performance Management
• Grow online awareness & acquire & retain sales with the intent to convert. 
• Increase organic & direct visits, monitor branded keyword search volume, drive SEO optimization & hygiene,
• drive quality leads, improve ecommerce conversion rate, grow average order value, improve repurchase rate, increase channel NPS of website.
• Strategy definition and evolution, store management, e-commerce campaign planning & execution, reporting & analytics, continuous optimization for what other opportunities remain within current 3Party retailers/ marketplaces, as well as on the lookout for establishing e-commerce presence in new ones.
• Advanced analytics, Insights & optimization via existing tools & audits (Google Analytics, SessionCam data, Optimizely, Glassbox etc), cohort analysis and purchase/loyalty behaviours (repeat purchase rate, etc), basket analysis, conversion rate analysis and optimization, competitive and other categories analyses
• Ensure an organizational structure that meets the business needs for the short and long-term providing appropriate challenges and learning opportunities to the team, guaranteeing the development of direct reports, while having succession plans developed and maintaining a motivate, collaborative and committed team capable to evolve as the need changes.
• Monitor budget performance throughout the year to ensure cost effective resource allocations and adjustments based on key opportunities and agreed business priorities.

Requirements: 

• More than 8 years of relevant experience in multinational technology companies (Google, Amazon, Facebook, Apple, Microsoft) or Telco/FMCG industries
• Experience in delivering data driven digital strategies to deliver top performance and achieve company’s business goals
• Experience in managing digital activities in relation to paid media, advertising, web & e-commerce
• Experience in leading teams or with cross-functional project management/stakeholders management experience (people management experience is required)