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Web & SEO Team Lead

Santo Domingo Province Dominican Republic

2 months ago


Years of Experience

8 - 15 years

Workplace Type

Hybrid

Seniority Type

Manager

Industry

Tobacco


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Skills

advertisingleadershipProject ManagementEcommerce SEOCRM

Contact our TA to know more about the job

Brittany Mims

Talent Advocate at WhiteCrow


Description

About our client

Our client is a trailblazing pioneer in the Tobacco Manufacturing Industry. What sets them apart is their unwavering commitment to innovation and progress. They have embarked on a remarkable journey of transformation, with a resolute aim to create a smoke-free future. This ambitious endeavour has completely redefined every aspect of their business, from the production and distribution of their products, to how they interact with their customers and society as a whole.

By embracing this transformation, our client is leading from the front, with their pioneering vision and steadfast determination to create a smoke-free future.

With a workforce of more than 75,000 talented individuals worldwide across 180 countries, they have truly established themselves as a global leader in the industry. 


Job description

Role Description: 


  • As Manager of Website & E-commerce, you are responsible for developing innovative & compelling digital solutions that will optimize the online user experience for our smoke-free products. You will work in synergy with various departments and functions inside and outside Digital (i.e. Legal, External Affairs, Information Technology, CRM, Consumer Experience, Loyalty, Direct and indirect channels, CSC, etc) at both Local and Regional Levels. 
  • You will oversee the planning, execution, delivery, and publication of high-quality, relevant, and engaging content & programs & campaigns aiming to maximize our reach to achieve expected business targets. On top of it, you will be in charge of delivering structured reporting to fuel insights, as well as leading a team to achieve overall objectives.


Responsibilities:


OVERALL WEBSITE AND PLATFORM MANAGEMENT:


  • User Experience optimization (ABtest roadmap and execution), E-Comm business operations, Tickets prioritization & sprint testing, Web personalization and messaging, creatives formatting, landing page creation and optimization, Platform enhancements related to DCE 2, Catalogue and promo management, User stories creations, TestingLearningenhancing.


CHANNEL STRATEGY AND PERFORMANCE MANAGEMENT:


  • Grow online awareness & acquire & retain sales with the intent to convert. Increase organic & direct visits, monitor branded keyword search volume, drive SEO optimization & hygiene,
  • drive quality leads, improve e-commerce conversion rate, grow average order value, improve repurchase rate, and increase channel NPS of website.


THIRD-PARTY RETAILER MANAGEMENT:


  • Strategy definition and evolution, store management, e-commerce campaign planning & execution, reporting & analytics, continuous optimization for what other opportunities remain within current 3Party retailers marketplaces, as well as on the lookout for establishing e-commerce presence in new ones.


ANALYSIS AND PLANNING:


  • Advanced analytics, Insights & optimization via existing tools & audits (Google Analytics, SessionCam data, Optimizely, Glassbox, etc), cohort analysis
  • and purchase loyalty behaviors (repeat purchase rate, etc), basket analysis, conversion rate analysis, and optimization, competitive and other categories analyses


PEOPLE MANAGEMENT:


  • Ensure an organizational structure that meets the business needs for the short and long-term providing appropriate challenges and learning opportunities to the team, guaranteeing the development of direct reports, while having succession plans developed and maintaining a motivated, collaborative, and committed team capable of evolving as the need changes.


BUDGET MANAGEMENT:


  • Monitor budget performance throughout the year to ensure cost-effective resource allocations and adjustments based on key opportunities and agreed business priorities.


Requirements:


  • More than 8 years of relevant experience in multinational technology companies (Google, Amazon, Facebook, Apple, Microsoft) or TelcoFMCG industries.
  • Experience in delivering data-driven digital strategies to deliver top performance and achieve the company’s business goals.
  • Experience in managing digital activities about paid media, advertising, web & e-commerce.
  • Experience in leading teams or with cross-functional project management management experience (people management experience is required).

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Contact our TA to know more about the job

Brittany Mims

Talent Advocate at WhiteCrow


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