Senior Digital Marketing Analyst/ABM Lead

Responsibilities: <ul><li>Develop ABM strategies and plans to drive awareness and engagement within target markets, delivering superior user experience to key customers.</li><li>Design &amp; implement tailored campaigns (email, social, content, paid ads) for targeted accounts.</li><li>Develop account-specific playbooks and messaging frameworks aligned with buyer journeys.</li><li>Partner with cross-functional (Sales, PM, Engineering) teams to ensure alignment between ABM/digital efforts and sales goals.</li><li>Deliver ABM insights actionable for online &amp; offline customer interactions based on an in-depth understanding of business and customer needs.</li><li>Manage website experience relevant to target customers and identify opportunities to improve navigation &amp; personalization experience for target customers.</li><li>Optimize workflows and tools (e.g., CRM integrations, automation platforms) to streamline ABM processes.</li><li>Stay ahead of ABM trends and emerging technologies, such as AI-driven personalization and predictive analytics.</li><li>Make recommendations on digital and ABM capabilities to enable the business unit to deliver an optimized and personalized customer experience across all channels.</li></ul> Requirements: Background &amp; Qualifications: <ul><li>Bachelor’s degree required.</li><li>Experience in digital marketing, including experience in Account-Based Marketing (ABM) within the B2B/SaaS, technology, or infrastructure industries (preferably in AI, cloud, data center companies, or ABM environments).</li><li>Experience with the whole process of an ABM/digital program from strategy, planning, execution, monitoring, measurement, and optimization.</li><li>Proficient in ABM platforms, CRM systems, data analysis (Adobe Analytics, Google Analytics), content publishing (AEM), and search and social media (Google Ads, LinkedIn, YouTube, Facebook, etc.). Proficient in MS Office.</li><li>Self-driven candidate who anticipates challenges, identifies opportunities for improvement, and initiates cross-functional partnerships to achieve goals without direct oversight.</li><li>Strong data-driven decision-making mindset, with expertise in understanding enterprise buyer cycles, account scoring, and lead nurturing.</li><li>Clear storyteller able to translate data into actionable recommendations for cross-functional tea</li><li>Strong project management skills.</li><li>Good understanding of B2B customer journey, with customer-centric mindset.</li><li>Excellent interpersonal, organizational, and leadership skills.</li><li>Experience with website design, ABM/Personalized experience preferred.</li></ul>

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Senior Digital Marketing Analyst/ABM Lead

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Senior Digital Marketing Analyst/ABM Lead

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

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WhiteCrow is on a mission to connect companies with the best talent across the globe.