Retail Sales Manager

Account Manager

Technical Sales Team Manager

Country Marketing Manager

Trade Marketing Specialist

On-Premises Activator (Aperol)

On & Off Trade Specialist

Talent Acquisition Specialist

Off Trade Specialist

Role Description: <ul><li>The Retail Sales Manager is responsible for the strategic direction, commercial performance, and operational excellence of all retail outlets and kiosks across the region. This role focuses on driving sustainable revenue growth, optimizing the retail footprint, and institutionalizing a premium customer experience.</li><li>The Manager leads the retail leadership team to achieve aggressive sales targets while ensuring brand consistency and operational compliance across all touchpoints.</li></ul>&nbsp;Responsibilities: <ul><li>Strategic Sales Leadership: Define and implement regional retail sales strategies and commercial plans to achieve monthly, quarterly, and annual revenue and subscriber acquisition targets.</li><li>Retail Footprint Optimization: Analyze market trends and footfall data to identify opportunities for new store openings, kiosk relocations, or retail format optimizations.</li><li>P&amp;L &amp; Budget Management: Manage the retail department budget, monitor OpEx, and ensure a high return on investment (ROI) for all retail-led campaigns and store operations.</li><li>Customer Experience Excellence: Establish and monitor Service Level Agreements (SLAs) for customer service; implement Voice of the Customer feedback loops to improve NPS (Net Promoter Score).</li><li>Standard Operating Procedures: Develop and enforce standardized internal procedures for inventory management, cash handling, KYC compliance, and platform usage (CRM/Afrivendas).</li><li>Cross -Functional Synergy: Collaborate with Marketing to ensure seamless deployment of trade marketing materials, campaigns, and product launches across the retail network.</li><li>Performance Coaching: Lead, mentor, and evaluate Retail Team Leaders and Supervisors; oversee the professional development and succession planning for the entire retail workforce.</li><li>Reporting &amp; Business Intelligence: Direct the production of high-level analytical reports regarding sales conversion, productivity per head, and competitor retail activity.</li></ul>&nbsp;Requirements: <ul><li>Bachelor’s degree in Business Management, Marketing, or related field.</li><li>An MBA is highly preferred.</li><li>Minimum 7 years in Retail Sales, with at least 3-4 years in a senior management role, preferably within Telecoms, Banking, or high-volume FMCG.</li><li>Advanced understanding of retail economics, inventory management, and CRM systems.</li><li>Clear communication and strong writing.</li><li>Ability to translate complex market data into executable retail strategies and sales incentives.</li><li>Exceptional leadership, negotiation, and stakeholder management skills</li><li>Ability to manage large culturally diverse teams.</li></ul>

Role Description: <ul><li>The Account Manager will be responsible for driving sales growth and managing customer relationships for the Industrial &amp; Commercial Transportation (ICT) Business Unit in West India. The role focuses on developing strong relationships with existing and new OEM and Tier-1 customers, identifying new business opportunities, increasing market share and ensuring customer satisfaction.</li><li>The Account Manager will work closely with cross-functional teams to support customers from concept development through production. </li><li>The Account Manager, West India – ICT Business Unit will be responsible for driving business growth and customer engagement in alignment with our client SET Methodology – Strategy, Execution, and Talent.</li></ul> Responsibilities: Strategy <ul><li>Develop and maintain strong long-term relationships with OEM and Tier-1 customers across the region.</li><li>Understand customer roadmaps, market trends and industry developments to identify growth opportunities.</li><li>Create and execute account strategies that support our client business objectives.</li><li>Identify new customers, applications and programs that can drive growth.</li><li>Increase our client market share through product spec-in, product conversion and competitive replacement opportunities.</li><li>Promote our client proposition and strengthen brand presence within customer organizations.</li><li>Monitor competitor activities and provide market intelligence to support business decisions.</li><li>Support value engineering and cost optimization initiatives that create mutual benefit for customers and our client .</li></ul> Execution <ul><li>Achieve assigned sales, revenue and growth targets.</li><li>Develop and maintain a strong opportunity pipeline and ensure timely conversion of opportunities.</li><li>Manage customer opportunities from concept stage through production launch.</li><li>Prepare accurate sales forecasts and support business planning activities.</li><li>Lead commercial discussions including pricing, negotiations and agreement execution.</li><li>Coordinate with Engineering, Product Management, Operations, Supply Chain and Customer Service teams to ensure customer requirement are fulfilled.</li><li>Drive timely collection of receivables and support healthy financial performance.</li><li>Prepare and maintain account plans for key customers.</li><li>Ensure accurate reporting and opportunity management through Salesforce (SFDC).</li><li>Deliver an exceptional customer experience through proactive engagement.</li></ul> Talent <ul><li>Build strong working relationships across regional and global teams.</li><li>Collaborate effectively with cross-functional stakeholders to achieve business objectives.</li><li>Share customer insights and market knowledge with internal teams to support strategic decision making.</li><li>Demonstrate our client values through teamwork, accountability, integrity and customer focus.</li><li>Act as a trusted advisor to customers and an effective representative of our client in the market.</li><li>Continuously develop commercial, technical, and industry knowledge to support long-term business growth.</li></ul> Requirements: EDUCATION/KNOWLEDGE <ul><li>Bachelors Degree (BE/B.Tech) in Mechanical, Electrical, Electronics, Mechatronics or related Engineering discipline.</li><li>MBA is preferred but not mandatory.</li><li>3–5 years of experience in Sales, Business Development, Account Management or Application Engineering.</li><li>Experience in the Automotive, Commercial Vehicle, Off-Highway, Industrial Vehicle or Automotive Components industry is preferred.</li><li>Exposure to OEM and Tier-1 customer management will be an advantage.</li><li>Strong commercial understanding and customer-facing experience.</li><li>Knowledge of automotive product development cycles is desirable.</li><li>Familiarity with CRM tools such as Salesforce is preferred.</li></ul>

Responsibilities: <ul><li>Lead, coach, and develop a team of Technical Sales Engineers across multiple regions and segments</li><li>Manage a growing international team, ultimately overseeing 11 team members including remote employees in the Philippines and Europe</li><li>Provide strong day-to-day leadership with a high degree of autonomy and accountability</li><li>Support the development and execution of robust technical sales strategies that strengthen customer support and brand positioning</li><li>Enable the team to achieve assigned sales support targets and operational objectives</li><li>Understand customer requirements and guide team members in delivering effective, tailored technical solutions</li><li>Participate in and support high-opportunity sales pursuit calls when required</li><li>Collaborate closely with Technical Specialist leadership to improve alignment and partnership between Sales and Technical Sales Engineering teams</li><li>Drive continuous improvement across processes, customer engagement, and technical support delivery</li></ul> Requirements: <ul><li>Proven leadership experience managing technical or sales support teams</li><li>Previous experience within refrigeration systems, cold chain, or related cooling technologies</li><li>Strong technical understanding of refrigerant systems is essential</li><li>Ability to balance technical depth with commercial and customer-facing responsibilities</li><li>Strong coaching, communication, and stakeholder management skills</li><li>Ability to work independently and lead within an international, remote team structure</li><li>Fluent English language skills are required</li><li>Willingness to travel regularly to Aachen, typically 1–2 days per week</li></ul>

Responsibilities: <ul><li>Support the regional APM team with the country and portfolio strategy, in particular through managing shipment, depletion, and inventory targets with a clear understanding of their impact on the P&amp;L.</li><li>Defines, aligns, and ensures flawless execution of the annual channel and customer marketing plan in collaboration with distributor teams, with the ultimate goal of enhancing visibility and deepening consumer, shopper, and bartender engagement at the point of sale;</li><li>Identifies and recommends opportunities for portfolio optimization and expansion, spearheading new launches in line with regional strategic priorities;</li><li>Builds and nurtures strong day-to-day relationships with distributors, mastering key market performance indicators.&nbsp;</li><li>Analyzes business evolution and competitive dynamics, leveraging insights and trends to identify growth levers and shape winning market strategies.</li><li>Oversees the monthly operating rhythm, business planning, and sales forecasting process to ensure timely shipments, accurate financial planning, and operational excellence.</li><li>Embeds the RTC model in full alignment with the regional team, ensuring consistency and strategic coherence.</li><li>Oversees the local budget, managing and tracking BTL activities, CCM investments, and ROI.&nbsp;</li><li>Translates consumer insights, competitor analysis, visibility initiatives, and sales performance into recommendations for actionable strategies, feeding into annual strategic and budget exercises.</li><li>Encourages strong distributor focus and commitment toward the our client portfolio, ensuring top-of-mind presence and advocacy.</li><li>Fosters a culture of accountability, passion, and brand ownership within partner organizations, inspiring teams to deliver excellence and sustainable growth.</li></ul> Requirements: <ul><li>Minimum 8-12 years of relevant sales, marketing and customer marketing experience, within a structured multinational company.</li><li>Relevant local experience in the Spirits, Wine and Beer industry</li><li>Knowledge and experience in the on-premise is a strong plus</li><li>Having managed third parties distributors is a plus</li><li>Experience in premium brands development in a structured multinational context (incl. being exposed to different marketing roles: global / regional / local / trade marketing etc…)</li><li>Economics / Marketing / Business Administration University Degree</li></ul>

Responsibilities: <ul><li>Plan , lead and handle overall execution of brand activation caledar in line with the MWB and support project planning.</li><li>Customize &amp; implement bespoke programs (as per brand guidelines)&nbsp;</li><li>Brand theme activities: Sundowners, Pool Parties, Cocktail Week, Negroni Week, Father’s Day, Valentines, Whisky Appreciations, etc&nbsp;&nbsp;</li><li>Plan , lead , execute the bar staff training calendar for the portfolio&nbsp;</li><li>Ensuring training and development of the execution force through on the job training and scheduling training calendar ( Distributor + Commercial Teams), deployment of tools i.e. CAO&nbsp;</li><li>Drive on-trade segmentation in line with global model yet relevant to India RTM</li><li>Ensure that merchandise standards “The Perfect Store” are adhered to for best in class execution of all BTL activations</li><li>Create a on trade scorecard for KPI definition for On-premise accounts / national chains&nbsp;</li><li>Work collaboratively with the brand marketing and commercial sales teams (company &amp; the distributor teams), leading the development and implementation of BTL Activity calendar in line with our Must Win Battle.&nbsp;</li><li>Ensures POS is 100% compliant with the Brand Guideline &amp; 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant outlets,as per the annual aligned plan&nbsp;</li><li>Support in the development and execution of Consumer &amp; Shopper activations, including point of sale, gift packs ( packaging &amp; gifts ), in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines .</li><li>Customize visibility initiatives for outlets&nbsp;</li><li>Explore opportunities in image outlets in both on &amp; off trade</li><li>Brand walls, wall bays , shelf in shelf , festive gandolas etc&nbsp;</li><li>Incentive planning &amp; deployment to drive recommendation&nbsp;&nbsp;</li><li>End to end execution of the training modules supported by the local or national training agency &amp; commercial teams&nbsp;&nbsp;</li><li>Partner with the key local bartenders to nurture and execute dialogue content – menu creation , bespoke drinks , cocktail menu’s , pairings , leverage their digital reach by promoting our drinks etc&nbsp;</li></ul> Requirements: <ul><li>Proven track record of working in On/Off Trade - Key Accounts Sales, Retail Sales , Brand Management or Trade Activation (2-6 yrs).</li><li>Demonstrated experience in managing expense budgets, procurement, and both Agency and Customer relationships&nbsp;</li><li>Post Graduation Degree with relevant subject focus preferred</li><li>Demostated ability to work within cross functional teams, and showcase influencing skills</li><li>Experience managing large cross functional commercial projects desirable</li><li>Strong relationships in On Premise and Bartender community</li><li>Knowledge of the Liquor industry and regulatory environment, and communication guidelines</li><li>Knowledge of the on-premise activaiton planning/ management/ operation&nbsp;</li><li>Ability to network and build strong relationships&nbsp;</li></ul>

Responsibilities: Account Recruitment &amp; Management <ul><li>Outlet recruitment according to the Aperol On-premise channel plan</li><li>CCM “Perfect Store” co-creation &amp; execution within the relevant On-Premise perimeter (from visibility to consumer’s and Trade activation)</li><li>Maximize the pre-during and post On Premise consumer journey.</li><li>Jointly responsible for help guide and identify the right typology of POS/demand space for our brands. Identify the most influential outlets and venues where to build close partnerships and brand building activities.&nbsp;</li><li>Responsible for coordinating with POS suppliers appointed by CCM for implementation and execution of different activities contained in the marketing plans.&nbsp;</li><li>Contribute to the delivery of the On-Premise commercial objectives</li></ul> Brand Training &amp; Advocacy <ul><li>Deliver training sessions for Trade and Consumers at new and existing venues.</li><li>Act as the face of the brand, representing Brand values and lifestyle across all customer touchpoints.</li><li>Host On-premise Aperol activations and events to increase brand awareness and consumer engagement.</li></ul> Monitoring, Reporting &amp; Insight <ul><li>Monitor and report on compliance with agreed promotional programs and pricing guidelines.</li><li>Track spending and ROI.</li><li>Systematic venues auditing to confirm visibility, product availability, brand standards, opportunities &amp; challenges.</li><li>Submit weekly, monthly, and quarterly reports according to KPIs provided.</li><li>Provide market insights and recommendations to the broader Team.</li><li>Work closely with distributors, agencies, and the wider company APMs Team to maximize brand impact.&nbsp;</li></ul> Requirements: <ul><li>Commercial Skills: Proven sales or CCM experience in beverages industry and/or hospitality.</li><li>Travel Availability: Willing to travel frequently within the country.</li><li>Independence and Priority Management: Ability to work independently and manage priorities across market.</li><li>Passion for the Industry: Enthusiasm for the spirits industry and advocacy.&nbsp;</li><li>Relationship-Building Skills: Strong skills in building and influencing relationships.&nbsp;</li><li>Communication Skills: Excellent communication and presentation abilities in English.&nbsp;</li><li>Motivation and Drive: Self-motivated, target-driven, and able to thrive in a fast-paced environment.&nbsp;</li><li>Team Player: Strong team player adaptable to diverse cultures.&nbsp;</li></ul>

Responsibilities: Account Recruitment &amp; Management <ul><li>Outlet recruitment according to the Aperol On-premise channel plan</li><li>CCM “Perfect Store” co-creation &amp; execution within the relevant On-Premise perimeter (from visibility to consumer’s and Trade activation)</li><li>Maximize the pre-during and post On Premise consumer journey.</li><li>Jointly responsible for help guide and identify the right typology of POS/demand space for our brands. Identify the most influential outlets and venues where to build close partnerships and brand building activities.&nbsp;</li><li>Responsible for coordinating with POS suppliers appointed by CCM for implementation and execution of different activities contained in the marketing plans.&nbsp;</li><li>Contribute to the delivery of the On-Premise commercial objectives</li></ul> Brand Training &amp; Advocacy <ul><li>Deliver training sessions for Trade and Consumers at new and existing venues.</li><li>Act as the face of the brand, representing Brand values and lifestyle across all customer touchpoints.</li><li>Host On-premise Aperol activations and events to increase brand awareness and consumer engagement.</li></ul> Monitoring, Reporting &amp; Insight <ul><li>Monitor and report on compliance with agreed promotional programs and pricing guidelines.</li><li>Track spending and ROI.</li><li>Systematic venues auditing to confirm visibility, product availability, brand standards, opportunities &amp; challenges.</li><li>Submit weekly, monthly, and quarterly reports according to KPIs provided.</li><li>Provide market insights and recommendations to the broader Team.</li><li>Work closely with distributors, agencies, and the wider Campari APMs Team to maximize brand impact.&nbsp;</li></ul> Requirements: <ul><li>Commercial Skills: Proven sales or CCM experience in beverages industry and/or hospitality.</li><li>Travel Availability: Willing to travel frequently within the country.</li><li>Independence and Priority Management: Ability to work independently and manage priorities across market.</li><li>Passion for the Industry: Enthusiasm for the spirits industry and advocacy.&nbsp;</li><li>Relationship-Building Skills: Strong skills in building and influencing relationships.&nbsp;</li><li>Communication Skills: Excellent communication and presentation abilities in English.&nbsp;</li><li>Motivation and Drive: Self-motivated, target-driven, and able to thrive in a fast-paced environment.&nbsp;</li><li>Team Player: Strong team player adaptable to diverse cultures.&nbsp;</li></ul>

Responsibilities: <ul><li>Oversee distributor relationships, shipment delivery, depletion tracking, and overall operations</li><li>Manage all aspects of On and Off Trade execution</li><li>Ensure timely processing of purchase orders, A&amp;P budgets, and claim settlements for operational excellence</li><li>Ensuring brand availability, menu listing, and appropriate pricing in on premise outlets</li><li>Monitor outlet level inventory and plan stock replenishment aligned with sales opportunities</li><li>Ensure products are correctly priced, ticketed, and displayed across unpaid shelves and paid elements (wall bays, gondolas, shelf in shelf)</li><li>Execute in store visibility initiatives and build impactful displays as per annual plans</li><li>Manage visibility and activation calendars, ensuring flawless execution of brand experiences</li><li>Plan, execute, and review gift pack promotions to deliver pre aligned objectives</li><li>Deliver merchandising services tailored to diverse customer needs</li><li>Build and maintain strong relationships with counter salesmen, bar managers, restaurant managers, and general managers</li><li>Handle ad hoc administrative tasks as required</li></ul> Requirements: <ul><li>Self-motivator</li><li>Liquor Industry experience of 3+yrs</li><li>Ability to network and build relationships</li><li>Previous merchandising &amp;/or retail experience</li><li>Knowledge of retail activation planning/ management/ operation</li><li>High attention to detail</li><li>Excellent time management skills</li><li>Basic to intermediate MS Office (word, Excel, Outlook and PowerPoint)</li><li>Ability to work varied hours</li><li>Knowledge of the Liquor industry and regulatory environment, and communication guidelines</li></ul>

Responsibilities: <ul><li>Manage the recruitment process end to end&nbsp;</li><li>Keep an overview of our recruitment needs via regular meetings with our Hiring Managers.</li><li>Design job descriptions and interview questions that reflect the position’s requirements and attract talent to Company</li><li>Determining selection criteria for the open positions, in line with the Company-culture and strategy.</li><li>Sourcing of potential candidates through different sourcing channels</li><li>Screening of potential candidates and planning interviews and assessments</li><li>Run regular updates to hiring managers</li><li>Will need to make presentations to senior management</li><li>Organize and lead feedback sessions and coordinate the hiring decision</li><li>Proposing employment offers in line with Company guidelines</li><li>Run reference checks when needed</li><li>Ensure that the recruitment process is efficient, effective and equitable.</li><li>Implement employer branding initiatives, both internally and externally</li><li>Organize and attend job fairs and recruitment events</li><li>Foster long-term relationships with candidates</li><li>Conduct Hiring manager and Brand ambassador workshops</li><li>Maintain strong connections with HR colleagues within Company to share best practices</li></ul> Requirements: <ul><li>Work experience as a recruiter with relevant experience with average of 7-10 years</li><li>Familiarity with social media, resume databases and professional networks</li><li>Experience with headhunting for mid to senior positions</li><li>Hands-on experience with full-cycle recruiting using interview techniques.</li><li>Experience with assessments is a plus but not a must</li><li>Strong communication skills</li><li>Good relationship building skills</li><li>Growth mindset and learning agility</li><li>Passion and desire to make a difference</li></ul>

Responsibilities: <ul><li>Track outlet level inventory &amp; plan re-order of stocks as per inventory at outlets and monthly sales opportunity.</li><li>Ensure that products are stocked and displayed according to approved planograms on unpaid shelves &amp; paid elements ( wallbays, gondola, shelf in shelf )</li><li>Plan visibility elements &amp; build displays in store as per the annual plan</li><li>Ensure products are priced and ticketed correctly</li><li>Provide various merchandising services to various customers</li><li>Gift Packs - planning and execution in store/outlet with communication via on floor posters and outlet database messages as per state laws</li><li>Adhoc administration duties when required</li><li>Build relations with key person &amp; counter salesmen, plan incentives as per state laws</li></ul> Requirements: <ul><li>Self-motivator • Liquor Industry experience of 4 – 6 yrs</li><li>Ability to network and build relationships</li><li>Previous merchandising &amp;/or retail experience</li><li>Knowledge of the retail activation planning/ management/ operation</li><li>High attention to detail</li><li>Excellent time management skills</li><li>Basic to intermediate MS Office (word, Excel, Outlook and PowerPoint)</li><li>Ability to work varied hours</li><li>Knowledge of the Liquor industry and regulatory environment, and communication guidelines</li></ul>

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31 brand activation Jobs found

Retail Sales Manager

Account Manager

Technical Sales Team Manager

Country Marketing Manager

Trade Marketing Specialist

On-Premises Activator (Aperol)

On-Premises Activator (Aperol)

On & Off Trade Specialist

Talent Acquisition Specialist

Off Trade Specialist

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Skills

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31 brand activation Jobs found

Retail Sales Manager

Account Manager

Technical Sales Team Manager

Country Marketing Manager

Trade Marketing Specialist

On-Premises Activator (Aperol)

On-Premises Activator (Aperol)

On & Off Trade Specialist

Talent Acquisition Specialist

Off Trade Specialist

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

EMPLOYER

TALENT

COMPANY

Contact Us

JOBS BY SKILLS

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WhiteCrow
WhiteCrow is on a mission to connect companies with the best talent across the globe.