Product Manager (Pharma)

Responsibilities: Marketing Planning (40%): <ul><li>Strategic planning and leadership to drive brand performance in ensuring successful market penetration (Prelaunch preparedness and go to market strategies)</li><li>Develop programs to maximize field selling efforts such as sample strategy, sales meetings, and all sales force related marketing activities.</li><li>Development of the annual brand business and budget plan, strategy &amp; objectives</li><li>Develop and plan resource allocation effectively to address changing market dynamic and competitions</li></ul> New portfolio exploration and business development (35%): <ul><li>Conduct market insights for new product (market data analysis, gather insights from HCPs)</li><li>Develop patient flow and product forecast based on the portfolio analysed</li><li>Build business case for the new portfolio encompassing the pharma range (prescription drug), medical devices and consumer health</li></ul> Marketing Implementation (25%): <ul><li>Formulate, direct and coordinate all customer segment marketing activities and tactics to launch and promote the brand, working with agencies and cross functional partners.</li><li>Create and enhance relationships, internal and external, that contribute towards establishing the brand (key customers, thought leaders, associations and industry players) and implement establish KOL strategy&nbsp;</li><li>Manage brand budget efficiently</li><li>Timely development of promotional program/ materials that enables effective delivery of marketing messages</li><li>Support CMEs &amp; conduct product trainings to field-force</li></ul> Requirements: <ul><li>Bachelor’s Degree in Science. Proficient in English.&nbsp;&nbsp;</li><li>Minimum 2-3 years of relevant experience in marketing.&nbsp;</li><li>Has knowledge in these key healthcare channels: GP, private hospital, public hospital and retail pharmacy&nbsp;</li><li>Customer focused with strong interpersonal skills and able to illustrate agility to work and manage cross-functional teams.&nbsp;</li><li>Able to demonstrate new pilots in the areas of digital and analytics</li><li>Detail oriented and having the ability to actively listen.</li><li>Solid communication skills including presentation, verbal and written abilities. Shortlisted candidates are required to do a business case project.&nbsp;</li><li>Strategically focused, results oriented with strong problem-solving skills</li></ul>

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Product Manager (Pharma)

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Product Manager (Pharma)

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