Product Manager / Senior Product Manager (Hospital & Oncology)

Role Overview: <ul><li>The Product Manager / Senior Product Manager – Hospital &amp; Oncology will be responsible for driving strategic and operational marketing initiatives for the Hospital Care portfolio across the Malaysian market.&nbsp;</li><li>This role focuses on developing and executing brand strategies, launching new products, and expanding the business through data-driven insights and strong cross-functional collaboration. The incumbent will play a key role in ensuring successful brand performance, portfolio growth, and alignment with corporate objectives within the hospital and institutional healthcare segments.</li></ul> Responsibilities: Marketing Planning (40%) <ul><li>Lead the development and execution of brand strategies and marketing plans to achieve business objectives and ensure effective market penetration.</li><li>Formulate pre-launch preparedness and go-to-market strategies for new and existing hospital care products.</li><li>Design and implement initiatives to enhance field force effectiveness, including sample strategy, sales meetings, and other sales-related marketing activities.</li><li>Develop and manage the annual brand business plan, including strategic priorities, objectives, and budget allocation.</li><li>Optimize resource planning and allocation to address evolving market dynamics and competitive challenges.</li></ul> New Portfolio Exploration &amp; Business Development (35%): <ul><li>Conduct in-depth product and market analyses to forecast demand, patient flow, and revenue potential for new products.</li><li>Generate actionable market insights through data analysis and engagement with healthcare professionals (HCPs).</li><li>Develop robust business cases for potential new portfolio additions, encompassing both prescription and hospital-based products.</li><li>Present business proposals and feasibility assessments to principals and senior management for approval and alignment.</li></ul> Marketing Implementation (25%): <ul><li>Plan, coordinate, and execute marketing campaigns and customer engagement activities to support product launches and ongoing brand promotion.</li><li>Build and strengthen relationships with key stakeholders including KOLs, hospital administrators, and healthcare associations to enhance brand reputation and visibility.</li><li>Implement and manage KOL engagement strategies aligned with brand objectives.</li><li>Manage brand budgets effectively and ensure timely development and rollout of marketing and promotional materials.</li><li>Support Continuing Medical Education (CME) programs and conduct product training sessions for the sales and medical teams to ensure consistent brand messaging and clinical accuracy.</li></ul> Requirements: <ul><li>Bachelor’s degree in Science or a related field.</li><li>Minimum of 2–3 years of experience as a Product Manager in a multinational pharmaceutical company.</li><li>Prior experience in a generic pharmaceutical company (in sales or product management) is an added advantage.</li><li>Strong understanding of key healthcare channels including general practitioners, private hospitals, public hospitals, and retail pharmacies.</li><li>Proven track record in brand management, product launches, and marketing strategy execution within the hospital or institutional care segment.</li><li>Customer-oriented with excellent interpersonal and communication skills.</li><li>Demonstrated ability to work collaboratively within cross-functional teams.</li><li>Exposure to digital marketing initiatives and analytics-driven campaigns is preferred.</li><li>Highly detail-oriented, with strong problem-solving and analytical skills.</li><li>Excellent verbal, written, and presentation abilities.</li><li>Strategic thinker with a performance-driven approach.</li></ul>

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Product Manager / Senior Product Manager (Hospital & Oncology)

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Product Manager / Senior Product Manager (Hospital & Oncology)

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