Brand Manager / Senior Brand Manager DTC

Responsibilities: Brand Strategy &amp; Development:&nbsp; <ul><li>Develop and execute the brand strategy for consumer healthcare products to drive market growth and strengthen brand equity.&nbsp;</li><li>Conduct market research to understand consumer needs, competitive landscape, and emerging trends in the healthcare industry.&nbsp;</li><li>Position the brand effectively to meet consumer needs and capitalize on market opportunities.&nbsp;</li><li>Define clear brand positioning, messaging, and values that resonate with target audiences and differentiate from competitors.&nbsp;</li><li>Communicate the value proposition of the products to the sales team and develop sales tools to support the selling process&nbsp;</li></ul> Campaign Management &amp; Execution:&nbsp; <ul><li>Lead the planning and execution of integrated marketing campaigns, including digital, print, TV, social media, and influencer marketing.&nbsp;</li><li>Collaborate with creative teams to develop compelling marketing materials, advertisements, and promotional content.&nbsp;</li><li>Ensure marketing campaigns align with the overall brand strategy and deliver measurable results(e.g., sales growth, brand awareness, consumer engagement).&nbsp;</li></ul> Cross-Functional Collaboration:&nbsp; <ul><li>Work closely with product development, sales, and regulatory teams to ensure brand and product initiatives meet compliance standards and align with business goals&nbsp;</li><li>Coordinate with the sales team to provide marketing support, including sales collateral, product training, and consumer insights.&nbsp;</li><li>Partner with the supply chain and distribution teams to ensure product availability and proper distribution in key retail outlets.&nbsp;</li></ul> Market Analysis &amp; Consumer Insights:&nbsp; <ul><li>Analyze consumer Behavior, market trends, and competitor activities to identify new growth opportunities and potential challenges.&nbsp;</li><li>Leverage data analytics to measure brand performance and adjust strategies based on insights (e.g., market share, customer satisfaction, and product usage).&nbsp;</li><li>Conduct consumer surveys, focus groups, and other research to gather valuable feedback and inform product development and brand strategies.&nbsp;</li></ul> Brand Communication &amp; Public Relations:&nbsp; <ul><li>Oversee the brand’s communication strategy, ensuring consistency across all channels (advertising, public relations, digital platforms).&nbsp;</li><li>Develop key messaging that aligns with the brand’s values and resonates with the target market.&nbsp;</li><li>Manage public relations efforts, including media outreach, influencer partnerships, and brand collaborations to enhance brand visibility and credibility.&nbsp;</li></ul> Product Lifecycle Management:&nbsp; <ul><li>Monitor product performance and oversee the lifecycle of products from launch to end-of-life, ensuring alignment with consumer needs and market demand.&nbsp;</li><li>Coordinate product launches, ensuring that all relevant marketing materials, channels, and promotional activities are ready for a successful introduction to the market.&nbsp;</li><li>Work closely with the R&amp;D and product teams to inform product innovation based on consumer feedback and market analysis.&nbsp;</li></ul> Budget Management &amp; Reporting:&nbsp; <ul><li>Develop and manage the brand’s marketing budget, ensuring effective allocation of resources across initiatives.&nbsp;</li><li>Track and report on marketing campaign performance, making data-driven recommendations to optimize ROI&nbsp;</li><li>Prepare regular performance reports for senior leadership, including sales metrics, market share analysis, and campaign results</li></ul> Requirements: <ul><li>Bachelor’s degree in marketing, Business Administration, Life Sciences, or a related field.&nbsp;&nbsp;</li><li>Master’s degree or relevant certifications (e.g., MBA, Brand Management) is a plus.&nbsp;</li><li>Minimum of 5+ years of experience in brand management and/ trade marketing experience, preferably in the consumer healthcare or pharmaceutical industry&nbsp;</li><li>Strong understanding of healthcare industry regulations, consumer healthcare products, and market dynamics.&nbsp;</li><li>Proven experience in managing integrated marketing campaigns and product positioning.&nbsp;</li><li>Excellent project management, organizational, and problem-solving skills.&nbsp;</li><li>Strong analytical abilities, including experience with market research, data analysis, and performance metrics.&nbsp;</li><li>Expertise in digital marketing, social media, and influencer engagement.&nbsp;</li><li>Exceptional communication and interpersonal skills, with the ability to work cross functionally.&nbsp;</li><li>Creativity and strategic thinking, with the ability to generate innovative ideas and execute them effectively&nbsp;&nbsp;</li><li>Strategically focused, results oriented with strong problem-solving skills&nbsp;</li><li>Proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint) is a must</li></ul>

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Brand Manager / Senior Brand Manager DTC

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Brand Manager / Senior Brand Manager DTC

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