Product Manager & Business Development Manager (Pharma)

Product Manager – Medical Devices

Medical Manager MYSG

Brand Manager -Direct to Consumer (DTC)

Responsibilities: Marketing Planning (40%): <ul><li>Strategic planning and leadership to drive brand performance in ensuring successful market penetration (Prelaunch preparedness and go to market strategies)</li><li>Develop programs to maximize field selling efforts such as sample strategy, sales meetings, and all sales force related marketing activities.</li><li>Development of the annual brand business and budget plan, strategy &amp; objectives</li><li>Develop and plan resource allocation effectively to address changing market dynamic and competitions</li></ul> New portfolio exploration and business development (35%): <ul><li>Conduct market insights for new product (market data analysis, gather insights from HCPs)</li><li>Develop patient flow and product forecast based on the portfolio analysed</li><li>Build business case for the new portfolio encompassing the pharma range (prescription drug), medical devices and consumer health</li></ul> Marketing Implementation (25%): <ul><li>Formulate, direct and coordinate all customer segment marketing activities and tactics to launch and promote the brand, working with agencies and cross functional partners.</li><li>Create and enhance relationships, internal and external, that contribute towards establishing the brand (key customers, thought leaders, associations and industry players) and implement establish KOL strategy&nbsp;</li><li>Manage brand budget efficiently</li><li>Timely development of promotional program/ materials that enables effective delivery of marketing messages</li><li>Support CMEs &amp; conduct product trainings to field-force</li></ul> Requirements: <ul><li>Bachelor’s Degree in Science. Proficient in English.&nbsp;&nbsp;</li><li>Minimum 2-3 years of relevant experience in marketing.&nbsp;</li><li>Has knowledge in these key healthcare channels: GP, private hospital, public hospital and retail pharmacy&nbsp;</li><li>Customer focused with strong interpersonal skills and able to illustrate agility to work and manage cross-functional teams.&nbsp;</li><li>Able to demonstrate new pilots in the areas of digital and analytics</li><li>Detail oriented and having the ability to actively listen.</li><li>Solid communication skills including presentation, verbal and written abilities. Shortlisted candidates are required to do a business case project.&nbsp;</li><li>Strategically focused, results oriented with strong problem-solving skills</li></ul>

Responsibilities: Product Strategy &amp; Planning: <ul><li>Create innovative values and storyline of the existing portfolios to bridge the products’ innovative strengths and customer market needs.</li><li>Based on the point above, develop short- and long-term marketing plans for all medical device portfolios.</li><li>Conduct market research, competitor analysis, and customer insights to shape strategy.</li><li>Identify market opportunities, customer segments, and growth drivers.</li></ul> Launch &amp; Lifecycle Management: <ul><li>Plan and execute new product launches, including pricing, positioning, and promotion.</li><li>Manage the lifecycle of existing products, including line extensions and updates.</li></ul> Sales &amp; Marketing Support: <ul><li>Provide regular product training, tools, and marketing materials to support the capabilities of the field sales team.</li><li>Address &amp; collate queries from the market and address it proactively with company principals support.</li><li>Collaborate with sales team to drive business performance.</li><li>Monitor and analyze sales performance and take corrective actions as needed.</li></ul> Stakeholder Engagement: <ul><li>Build strong relationships with KOLs, healthcare professionals, medical associations and hospital decision-makers. Engage them to raise company and the existing portfolios brand awareness</li><li>Bridge company internal with principals on regular basis to ensure engagement and continuous technical &amp; commercial support</li><li>Coordinate with medical, regulatory, quality, and supply chain teams to ensure compliance and product availability.</li></ul> Reporting &amp; Forecasting: <ul><li>Prepare monthly/quarterly performance reports and product forecasts.</li><li>Monitor key performance indicators and suggest data-driven improvements.</li></ul> Requirements: <ul><li>Bachelor’s degree in science, biomedical engineering, life sciences, or related field</li><li>Minimum 3–5 years of experience in product management, medical marketing within the medical device industry, preferably in the segment of ultrasound/ medical imaging/ EEG</li><li>Strong knowledge of the healthcare landscape, especially in medical devices commercial and its processes</li><li>Proven ability to develop and execute marketing strategies, building a new market segment, particularly within the innovative medical devices.&nbsp;</li><li>Strong analytical, communication, and interpersonal skills, with a strong emphasis with healthcare practitioners</li><li>Ability to work independently and collaboratively in a fast-paced, cross-functional environment.</li></ul>

Responsibilities: <ul><li>Develop and maintain for assigned product(s) / relevant therapeutic area(s) through attendance / participation at key internal meetings/training sessions, relevant congresses, and seminars and by regular self study of the national/Area literature.</li><li>Provide expert medical/scientific advice for assigned products and related therapeutic areas, including responding to requests for scientific/technical information; contribute to the development and medical and scientific accuracy of core dossiers generated by the medical department (i.e. HEOR dossiers, medical information packs, clinical expert reviews etc.).</li><li>Support internal teams such as sales and marketing and members of the Affiliate Brand Team to develop their scientific and technical expertise through the delivery of scientific update presentations. Work collaboratively and cross-functionally with other in-field members while retaining functional independence.</li><li>Establish and maintain professional and credible relationships with doctors / external experts and academic centers; this will involve participating in scientific congresses, coordinating advisory boards, round-table meetings, discussion fora etc.</li><li>Deliver scientific presentations and medical education programs to healthcare professionals individually or in groups (meetings, clinical sessions, etc.), where appropriate.</li><li>Screen relevant literature and other information from relevant scientific societies meetings and conferences and develop summaries of key messages for use within the Company (e.g. key areas of scientific/company interest, new trends in diagnosis, monitoring and treatments in the therapeutic area, etc.)</li><li>Deliver training to sales forces and other departments; develop and update relevant training materials.</li><li>Involved in the Medical/Brand planning process and to ensure that all planned projects/Scientific activities are carried out, ensuring all budgets, timelines and</li><li>compliance requirements are factored into the completion of projects.</li><li>Provide the required oversight to manage review, approval and conduct of investigator-initiated studies.</li><li>Review and preparation of promotional/ Non-Promotional material. Ensure the medical/scientific content is correct and fully compliant with PhAMA and SAPI code of practice.</li><li>Provide medical/scientific input into marketing strategy and key commercial initiatives, as required. Monitor the environment for competitive intelligence (e.g. product strategies, studies, commercial messages, positioning, etc.) and communicate, where appropriate, within the Company.</li><li>Responds to HCP’s medical enquiries and co-lead PV initiatives with the country Regulatory team.</li><li>Ensure compliance with all applicable national laws and regulations, guidelines, codes of conduct, policies and procedures and accepted standards of best practice.</li></ul> Requirements: <ul><li>Has a medical degree</li><li>Minimum 1-2 years post-qualification work experience in Medical Affairs function.</li><li>Experience working within the pharmaceutical industry or within clinical research is preferred</li><li>Experience working collaboratively and cross-functionally in a matrixed structure, supporting multiple stakeholders</li><li>Demonstrated ability to learn quickly and convey clinical and non-clinical technical information effectively to individuals with varying degrees of scientific acumen.</li><li>Demonstrated strong presentation and teaching skills with ability to effectively share information with others</li><li>Demonstrated ability to develop and maintain strong relationships; to lead &amp; engage</li><li>Experience applying analytical skills, to critically evaluate and effectively communicate key clinical data</li><li>Experience working with technology, including systems such as Microsoft Office</li><li>Role is based in Malaysia; covers to countries: Malaysia (60%) and Singapore (40%)</li></ul>

Role Description: Job Summary: The Brand Manager is responsible for managing the development and execution of marketing strategies that build and grow the brands presence in the market. This role involves leading product positioning, market research, brand campaigns, and collaboration with cross-functional teams to achieve business objectives. The Brand Manager ensures the brand’s messaging is aligned with customer needs, industry regulations, and company goals, while enhancing brand visibility, loyalty, and market share. As the Brand Manager DTC, you will play a pivotal role in shaping the future of the brand, driving product innovation, and ensuring the brand resonates with consumers. This position offers an exciting opportunity to lead impactful marketing initiatives in the growing consumer healthcare / DTC sector. Key Responsibilities: 1. Brand Strategy &amp; Development: o Develop and execute the brand strategy for consumer healthcare products to drive market growth and strengthen brand equity. o Conduct market research to understand consumer needs, competitive landscape, and emerging trends in the healthcare industry. o Position the brand effectively to meet consumer needs and capitalize on market opportunities. o Define clear brand positioning, messaging, and values that resonate with target audiences and differentiate from competitors. o Communicate the value proposition of the products to the sales team and develop sales tools to support the selling process 2. Campaign Management &amp; Execution: o Lead the planning and execution of integrated marketing campaigns, including digital, print, TV, social media, and influencer marketing. o Collaborate with creative teams to develop compelling marketing materials, advertisements, and promotional content. o Ensure marketing campaigns align with the overall brand strategy and deliver measurable results (e.g., sales growth, brand awareness, consumer engagement). 3. Cross-Functional Collaboration: o Work closely with product development, sales, and regulatory teams to ensure brand and product initiatives meet compliance standards and align with business goals.&nbsp;o Coordinate with the sales team to provide marketing support, including sales collateral, product training, and consumer insights. o Partner with the supply chain and distribution teams to ensure product availability and proper distribution in key retail outlets.o Partner with the supply chain and distribution teams to ensure product availability and proper distribution in key retail outlets. 4. Market Analysis &amp; Consumer Insights: o Analyze consumer behavior, market trends, and competitor activities to identify new growth opportunities and potential challenges. o Leverage data analytics to measure brand performance and adjust strategies based on insights (e.g., market share, customer satisfaction, and product usage). o Conduct consumer surveys, focus groups, and other research to gather valuable feedback and inform product development and brand strategies. 5. Brand Communication &amp; Public Relations: o Oversee the brand’s communication strategy, ensuring consistency across all channels (advertising, public relations, digital platforms). o Develop key messaging that aligns with the brand’s values and resonates with the target market. o Manage public relations efforts, including media outreach, influencer partnerships, and brand collaborations to enhance brand visibility and credibility. 6. Product Lifecycle Management: o Monitor product performance and oversee the lifecycle of products from launch to end-of-life, ensuring alignment with consumer needs and market demand. o Coordinate product launches, ensuring that all relevant marketing materials, channels, and promotional activities are ready for a successful introduction to the market. o Work closely with the R&amp;D and product teams to inform product innovation based on consumer feedback and market analysis. 7. Budget Management &amp; Reporting: o Develop and manage the brand’s marketing budget, ensuring effective allocation of resources across initiatives. o Track and report on marketing campaign performance, making data-driven recommendations to optimize ROI.o Prepare regular performance reports for senior leadership, including sales metrics, market share analysis, and campaign results. Qualifications: • Education: Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field. A Master’s degree or relevant certifications (e.g., MBA, Brand Management) is a plus. • Experience: Minimum of 4+ years of experience in brand management and/or trade marketing, preferably in the FMCG, consumer healthcare or pharmaceutical industry. • Skills: o Strong understanding of healthcare industry regulations, consumer healthcare products, and market dynamics. o Proven experience in managing integrated marketing campaigns and product positioning. o Excellent project management, organizational, and problem-solving skills. o Strong analytical abilities, including experience with market research, data analysis, and performance metrics. o Expertise in digital marketing, social media, and influencer engagement. o Exceptional communication and interpersonal skills, with the ability to work crossfunctionally. o Creativity and strategic thinking, with the ability to generate innovative ideas and execute them effectively. o Strategically focused, results oriented with strong problem-solving skills o Proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint) is a must Key Performance Indicators (KPIs): • Achievement of brand growth and market share targets. • Successful execution of marketing campaigns, with measurable impacts on sales and brand awareness. • Consumer engagement and satisfaction levels. • Return on investment (ROI) for marketing initiatives. • Effective product launch execution and lifecycle management

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Product Manager & Business Development Manager (Pharma)

Product Manager – Medical Devices

Medical Manager MYSG

Brand Manager -Direct to Consumer (DTC)

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Product Manager & Business Development Manager (Pharma)

Product Manager – Medical Devices

Medical Manager MYSG

Brand Manager -Direct to Consumer (DTC)

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