Product Manager / Senior Product Manager (Hospital & Oncology)

Business Unit Head Medical Device

Inside Sales Engineer

Product Manager & Business Development Manager (Pharma)

Brand Manager -Direct to Consumer (DTC)

Role Overview: <ul><li>The Product Manager / Senior Product Manager – Hospital &amp; Oncology will be responsible for driving strategic and operational marketing initiatives for the Hospital Care portfolio across the Malaysian market.&nbsp;</li><li>This role focuses on developing and executing brand strategies, launching new products, and expanding the business through data-driven insights and strong cross-functional collaboration. The incumbent will play a key role in ensuring successful brand performance, portfolio growth, and alignment with corporate objectives within the hospital and institutional healthcare segments.</li></ul> Responsibilities: Marketing Planning (40%) <ul><li>Lead the development and execution of brand strategies and marketing plans to achieve business objectives and ensure effective market penetration.</li><li>Formulate pre-launch preparedness and go-to-market strategies for new and existing hospital care products.</li><li>Design and implement initiatives to enhance field force effectiveness, including sample strategy, sales meetings, and other sales-related marketing activities.</li><li>Develop and manage the annual brand business plan, including strategic priorities, objectives, and budget allocation.</li><li>Optimize resource planning and allocation to address evolving market dynamics and competitive challenges.</li></ul> New Portfolio Exploration &amp; Business Development (35%): <ul><li>Conduct in-depth product and market analyses to forecast demand, patient flow, and revenue potential for new products.</li><li>Generate actionable market insights through data analysis and engagement with healthcare professionals (HCPs).</li><li>Develop robust business cases for potential new portfolio additions, encompassing both prescription and hospital-based products.</li><li>Present business proposals and feasibility assessments to principals and senior management for approval and alignment.</li></ul> Marketing Implementation (25%): <ul><li>Plan, coordinate, and execute marketing campaigns and customer engagement activities to support product launches and ongoing brand promotion.</li><li>Build and strengthen relationships with key stakeholders including KOLs, hospital administrators, and healthcare associations to enhance brand reputation and visibility.</li><li>Implement and manage KOL engagement strategies aligned with brand objectives.</li><li>Manage brand budgets effectively and ensure timely development and rollout of marketing and promotional materials.</li><li>Support Continuing Medical Education (CME) programs and conduct product training sessions for the sales and medical teams to ensure consistent brand messaging and clinical accuracy.</li></ul> Requirements: <ul><li>Bachelor’s degree in Science or a related field.</li><li>Minimum of 2–3 years of experience as a Product Manager in a multinational pharmaceutical company.</li><li>Prior experience in a generic pharmaceutical company (in sales or product management) is an added advantage.</li><li>Strong understanding of key healthcare channels including general practitioners, private hospitals, public hospitals, and retail pharmacies.</li><li>Proven track record in brand management, product launches, and marketing strategy execution within the hospital or institutional care segment.</li><li>Customer-oriented with excellent interpersonal and communication skills.</li><li>Demonstrated ability to work collaboratively within cross-functional teams.</li><li>Exposure to digital marketing initiatives and analytics-driven campaigns is preferred.</li><li>Highly detail-oriented, with strong problem-solving and analytical skills.</li><li>Excellent verbal, written, and presentation abilities.</li><li>Strategic thinker with a performance-driven approach.</li></ul>

Responsibilities: Sales Management (35%): <ul><li>Ensure that the team achieves maximal sales and market share by meeting or exceeding standards in each customer segment</li><li>Recruit and secure suitable trading partners to drive business expansion. Design suitable incentive models for the trading partners in collaboration with Finance Manager</li><li>Participate in developing territory sales targets and resource allocation</li><li>Determine the sales team configuration to maximize territory sales targets and potential</li><li>Conduct routine field visits to understand customer needs and market dynamics to share during business meetings</li><li>Build strong business partnership towards our company’s product portfolio with key opinion leaders and develop new product advocates</li><li>Territory Management and optimize effectiveness and efficiency of sales team</li><li>Ensure effective execution customer targeting with reference to marketing reach and frequency plan</li><li>Regularly analyse team performance qualitatively &amp; quantitatively against KPIs, identify improvement areas to drive corrective actions and provide coaching to improve performance.</li></ul> Marketing Planning and Implementation (35%): <ul><li>Strategic planning and leadership to drive brand performance in ensuring successful market penetration (Pre launch preparedness and go to market strategies)</li><li>Develop programs to maximize field selling efforts such as sample strategy, sales meetings, and all sales force related marketing activities.</li><li>Development of the annual brand business and budget plan, strategy &amp; objectives</li><li>Develop and plan resource allocation effectively to address changing market dynamic and competitions</li><li>Create and enhance relationships, internal and external, that contribute towards establishing the brand (key customers, thought leaders, associations and industry players) and implement establish KOL strategy</li><li>Manage brand budget efficiently</li><li>Timely development of promotional program/ materials that enables effective delivery of marketing messages</li></ul> New portfolio exploration (30%): <ul><li>Conduct market insights for new product (market data analysis, gather insights from HCPs)</li><li>Develop patient flow and product forecast based on the portfolio analysed</li><li>Build business case for the new portfolio encompassing the devices and diagnostic range</li></ul> Requirements: <ul><li>Bachelor’s Degree in Science. Proficient in English.&nbsp;</li><li>Minimum 2 to 4 years of relevant experience in marketing and sales.</li><li>Has experience working as marketer in medical devices MNC companies.</li><li>Has knowledge in these key healthcare channels: GP, private hospital, public hospital</li><li>Customer focused with strong interpersonal skills and able to illustrate agility to work and manage cross-functional teams.</li><li>Able to demonstrate new pilots in the areas of digital and analytics</li><li>Detail oriented and having the ability to actively listen.</li><li>Solid communication skills including presentation, verbal and written abilities. Shortlisted candidates are required to do a business case project.</li><li>Strategically focused, results oriented with strong problem-solving skills</li></ul>

Responsibilities <ul><li>Identify and pursue new sales opportunities across PH market.&nbsp;</li><li>Build and maintain strong relationships with existing and potential customers, adapting communication styles to regional preferences.</li><li>Support external sales engineers by generating leads and qualifying prospects.</li><li>Generate quotation and revert to customers for standard products, tubing, hoses and parts.</li><li>Follow up with customer quotations.</li><li>Take orders for repeat business and ensure timely follow-up with clients.</li><li>Collaborate with cross-functional teams to align sales strategies with regional market trends.</li><li>Maintain accurate records of customer interactions and sales activities in CRM systems.</li></ul> Requirements: <ul><li>Good English communication skills.</li><li>1 to 5 years of experience in inside sales (cold calling / lead generation).</li><li>Background in maintaining accurate records of customer interactions and sales activities.</li></ul>

Responsibilities: Marketing Planning (40%): <ul><li>Strategic planning and leadership to drive brand performance in ensuring successful market penetration (Prelaunch preparedness and go to market strategies)</li><li>Develop programs to maximize field selling efforts such as sample strategy, sales meetings, and all sales force related marketing activities.</li><li>Development of the annual brand business and budget plan, strategy &amp; objectives</li><li>Develop and plan resource allocation effectively to address changing market dynamic and competitions</li></ul> New portfolio exploration and business development (35%): <ul><li>Conduct market insights for new product (market data analysis, gather insights from HCPs)</li><li>Develop patient flow and product forecast based on the portfolio analysed</li><li>Build business case for the new portfolio encompassing the pharma range (prescription drug), medical devices and consumer health</li></ul> Marketing Implementation (25%): <ul><li>Formulate, direct and coordinate all customer segment marketing activities and tactics to launch and promote the brand, working with agencies and cross functional partners.</li><li>Create and enhance relationships, internal and external, that contribute towards establishing the brand (key customers, thought leaders, associations and industry players) and implement establish KOL strategy&nbsp;</li><li>Manage brand budget efficiently</li><li>Timely development of promotional program/ materials that enables effective delivery of marketing messages</li><li>Support CMEs &amp; conduct product trainings to field-force</li></ul> Requirements: <ul><li>Bachelor’s Degree in Science. Proficient in English.&nbsp;&nbsp;</li><li>Minimum 2-3 years of relevant experience in marketing.&nbsp;</li><li>Has knowledge in these key healthcare channels: GP, private hospital, public hospital and retail pharmacy&nbsp;</li><li>Customer focused with strong interpersonal skills and able to illustrate agility to work and manage cross-functional teams.&nbsp;</li><li>Able to demonstrate new pilots in the areas of digital and analytics</li><li>Detail oriented and having the ability to actively listen.</li><li>Solid communication skills including presentation, verbal and written abilities. Shortlisted candidates are required to do a business case project.&nbsp;</li><li>Strategically focused, results oriented with strong problem-solving skills</li></ul>

Role Description: Job Summary: The Brand Manager is responsible for managing the development and execution of marketing strategies that build and grow the brands presence in the market. This role involves leading product positioning, market research, brand campaigns, and collaboration with cross-functional teams to achieve business objectives. The Brand Manager ensures the brand’s messaging is aligned with customer needs, industry regulations, and company goals, while enhancing brand visibility, loyalty, and market share. As the Brand Manager DTC, you will play a pivotal role in shaping the future of the brand, driving product innovation, and ensuring the brand resonates with consumers. This position offers an exciting opportunity to lead impactful marketing initiatives in the growing consumer healthcare / DTC sector. Key Responsibilities: 1. Brand Strategy &amp; Development: o Develop and execute the brand strategy for consumer healthcare products to drive market growth and strengthen brand equity. o Conduct market research to understand consumer needs, competitive landscape, and emerging trends in the healthcare industry. o Position the brand effectively to meet consumer needs and capitalize on market opportunities. o Define clear brand positioning, messaging, and values that resonate with target audiences and differentiate from competitors. o Communicate the value proposition of the products to the sales team and develop sales tools to support the selling process 2. Campaign Management &amp; Execution: o Lead the planning and execution of integrated marketing campaigns, including digital, print, TV, social media, and influencer marketing. o Collaborate with creative teams to develop compelling marketing materials, advertisements, and promotional content. o Ensure marketing campaigns align with the overall brand strategy and deliver measurable results (e.g., sales growth, brand awareness, consumer engagement). 3. Cross-Functional Collaboration: o Work closely with product development, sales, and regulatory teams to ensure brand and product initiatives meet compliance standards and align with business goals.&nbsp;o Coordinate with the sales team to provide marketing support, including sales collateral, product training, and consumer insights. o Partner with the supply chain and distribution teams to ensure product availability and proper distribution in key retail outlets.o Partner with the supply chain and distribution teams to ensure product availability and proper distribution in key retail outlets. 4. Market Analysis &amp; Consumer Insights: o Analyze consumer behavior, market trends, and competitor activities to identify new growth opportunities and potential challenges. o Leverage data analytics to measure brand performance and adjust strategies based on insights (e.g., market share, customer satisfaction, and product usage). o Conduct consumer surveys, focus groups, and other research to gather valuable feedback and inform product development and brand strategies. 5. Brand Communication &amp; Public Relations: o Oversee the brand’s communication strategy, ensuring consistency across all channels (advertising, public relations, digital platforms). o Develop key messaging that aligns with the brand’s values and resonates with the target market. o Manage public relations efforts, including media outreach, influencer partnerships, and brand collaborations to enhance brand visibility and credibility. 6. Product Lifecycle Management: o Monitor product performance and oversee the lifecycle of products from launch to end-of-life, ensuring alignment with consumer needs and market demand. o Coordinate product launches, ensuring that all relevant marketing materials, channels, and promotional activities are ready for a successful introduction to the market. o Work closely with the R&amp;D and product teams to inform product innovation based on consumer feedback and market analysis. 7. Budget Management &amp; Reporting: o Develop and manage the brand’s marketing budget, ensuring effective allocation of resources across initiatives. o Track and report on marketing campaign performance, making data-driven recommendations to optimize ROI.o Prepare regular performance reports for senior leadership, including sales metrics, market share analysis, and campaign results. Qualifications: • Education: Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field. A Master’s degree or relevant certifications (e.g., MBA, Brand Management) is a plus. • Experience: Minimum of 4+ years of experience in brand management and/or trade marketing, preferably in the FMCG, consumer healthcare or pharmaceutical industry. • Skills: o Strong understanding of healthcare industry regulations, consumer healthcare products, and market dynamics. o Proven experience in managing integrated marketing campaigns and product positioning. o Excellent project management, organizational, and problem-solving skills. o Strong analytical abilities, including experience with market research, data analysis, and performance metrics. o Expertise in digital marketing, social media, and influencer engagement. o Exceptional communication and interpersonal skills, with the ability to work crossfunctionally. o Creativity and strategic thinking, with the ability to generate innovative ideas and execute them effectively. o Strategically focused, results oriented with strong problem-solving skills o Proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint) is a must Key Performance Indicators (KPIs): • Achievement of brand growth and market share targets. • Successful execution of marketing campaigns, with measurable impacts on sales and brand awareness. • Consumer engagement and satisfaction levels. • Return on investment (ROI) for marketing initiatives. • Effective product launch execution and lifecycle management

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5 selangor Jobs found

Product Manager / Senior Product Manager (Hospital & Oncology)

Business Unit Head Medical Device

Inside Sales Engineer

Product Manager & Business Development Manager (Pharma)

Brand Manager -Direct to Consumer (DTC)

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5 selangor Jobs found

Product Manager / Senior Product Manager (Hospital & Oncology)

Business Unit Head Medical Device

Inside Sales Engineer

Product Manager & Business Development Manager (Pharma)

Brand Manager -Direct to Consumer (DTC)

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

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