AVP, Channel Marketing

Responsibilities: <ul><li>Liaise with clients and peers within Performance Marketing to deliver complex channel requests &amp; problem-solving (e.g., new clients, new offers/products, escalated requests related to timeline or complexity).</li><li>Drive the re-imagination of channel execution, transforming to become more flexible, and agile, and deliver expedited cross-channel campaign solutions for all portfolios.</li><li>Scrum Master of Pod; runs stand-ups, assigns workload, trains Pod members on portfolio nuances, and ensures completion of all work.</li><li>Manage , train &amp; mentor/coach team members to ensure competency in multi-channel execution, career growth pathing and enhance performance.</li><li>Act as subject matter expert for advanced email skillsets (e.g., data, execution processes, platforms, suppliers/agencies).</li><li>Manage project initiatives as assigned (e.g., temporary resources, supplier/agency reviews, platform upgrades, client initiatives, cross-channel strategy).</li><li>Manage file selection and segmentation of channel marketing campaigns and facilitate accurate execution of “file only” requests.</li><li>Collaborate with client marketers on optimal design, creative, and segmentation to drive email touchpoints, assisting clients with the agency creative process and legal approval.</li><li>Work within designated email platforms to build and launch email marketing campaigns, adopting AI features to streamline build processes and improve campaign effectiveness.</li><li>Audits high complexity and/or flagged campaigns, including approving campaign requirements.</li><li>Shares campaign performance metrics back to client teams and account managers for continuous campaign improvement.</li><li>Investigate, develop, and champion pilot strategies for next-generation channel optimization.</li><li>Ensure all campaigns meet required campaign documentation requirements.</li><li>Drive advancement and adoption of responsive design for mobile optimization.</li><li>Ensure adherence to purchase order and invoice management procedures.</li><li>Drive continued adoption and consistent usage of Performance Marketing process tools by team and clients, including compliance with records retention.</li><li>Perform other duties and/or special projects as assigned, with a focus on exploring and integrating AI-driven innovations to improve overall marketing operations.</li></ul> Requirements: <ul><li>Bachelor’s degree with overall 5+ years of experience with the financial services industry or Marketing or Digital experience; In lieu of degree overall 7+ years of experience with the financial services industry or Marketing or Digital experience</li><li>Minimum 5+ Years of email with hands-on experience of building and deploying commercial emails leveraging Agile methodology</li><li>Minimum 5+ years of experience with the enterprise email service platform: Zeta (Athena, Workflow Automation, Channel path optimization, Experience Builder, Propensity &amp; Moment scoring, etc)</li><li>5+ years of experience working with US stakeholders and cross-functional teams</li><li>Exposure to project management tool: COSMOS Workfront (or) MRM (or) Jira (or) ProofHub etc.</li><li>Strong project management skills, attention to detail, and ability to work under tight deadlines</li><li>Proficient with Microsoft Office Suite including Outlook, Word, Excel, and PowerPoint</li><li>Strong Change Management skills - effective communicator, good at holding "crucial conversations" with clients and internal partners</li><li>Strong written &amp; verbal communication skills</li><li>Good team player</li></ul>

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AVP, Channel Marketing

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AVP, Channel Marketing

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

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WhiteCrow is on a mission to connect companies with the best talent across the globe.