Manager, Quality Assurance - Digital Analytics (L09)

Senior Digital Marketing Analyst

Data Analyst Manager

Senior Digital Marketing Analyst/ABM Lead

Responsibilities: <ul><li>Lead, manage and setup tagging and cookies auditing tools for automating manually tested scenarios and user journeys into automated scripts/flows across multiple our client platforms.</li><li>Perform code audits on tag management systems for feature enhancements, run regression testing</li><li>Provide QA requirements, review &amp; validate implementation of analytical, marketing technologies, across our client digital platforms via tag management systems</li><li>Mentor and guide team members on QA tools and processes</li></ul> Requirements: <ul><li>2 to 5 years of hands-on experience on any one of the tools to set up automation like Observepoint across consumer-facing websites, identify &amp; report out test results</li><li>1 to 3 years of hands-on experience in JavaScript, HTML, CSS or web design with ability to independently deliver on basic JavaScript concepts, set up algorithms/define flows for quality analyst role (QA)</li><li>1 to 3 years working experience/knowledge in Tag management tools like Tealium, Adobe Launch, or Google Tag Manager</li><li>Working knowledge &amp; understanding of core concepts / metrics in retail finance</li><li>Problem solving mindset &amp; Self-starter</li></ul>

Role Description: <ul><li>The Senior Digital Marketing Analyst is responsible for elevating digital experience, improving website navigation &amp; content findability, and driving search performance (onsite search, SEO, GEO) for the DDN business.</li><li>This role focuses on continuous digital experience optimization—identifying customer journey insights, improving content discoverability, increasing engagement, and partnering across COE, product, sales, and engineering teams to ensure DDN delivers an excellent digital experience for target customers.</li><li>In addition, this analyst will also support execution of DDN’s Account-based Marketing and Account-based Experience strategies.</li><li>The ideal candidate brings experience in web experience management, SEO, website &amp; customer journey analytics, digital UX improvements (ABM experience is a plus)—with a strong bias for data driven decision making and cross functional collaboration</li></ul> Responsibilities: 1. Website &amp; Digital Experience Ownership <ul><li>Own and manage DDN pages on client website, ensuring content clarity, navigation ease, and improved user experience.</li><li>Lead Digital Experience Enhancement Programs for DDN, including strategic planning, execution and measurement.</li><li>Identify and implement enhancements across customer journeys to improve engagement, path to product, and conversion.</li><li>Partner with COE for overall client website enhancements</li></ul> 2. Search &amp; Findability&nbsp; <ul><li>Lead search optimization efforts (internal client website search + external SEO/GEO) to improve content discoverability and product visibility.</li><li>Conduct keyword research, search insights analysis, and content optimization to increase targeted traffic.</li><li>Partner with COE Search and Product Data teams to improve taxonomy, product data quality, and metadata.</li></ul> 3. Digital Insights &amp; Customer Journey Analytics&nbsp; <ul><li>Analyze digital behavior using Adobe/Google Analytics to identify friction points and recommend improvements.</li><li>Develop insights dashboards and regular reporting on engagement, conversions, and client website performance.</li><li>Drive data driven recommendations to influence content strategy, navigation design, and digital channel optimization.</li></ul> 4. Cross Functional Digital CX Programs&nbsp; <ul><li>Partner with Product, Engineering, Sales and COE to align and execute digital experience improvement programs.</li><li>Support ABM and campaign teams by ensuring landing pages, product pages, and navigational flows are optimized for target personas.</li></ul> 5. Promotion &amp; Engagement Support <ul><li>Support digital promotions, sample campaigns and pipeline generation programs through website/UI enhancements.</li><li>Monitor client performance regularly and proactively suggest tests or improvements (A/B testing, content structure, CTA updates).</li></ul> Requirements: Qualifications <ul><li>Bachelor’s degree or above in Digital, Marketing or related field.</li><li>8+ years of experience in digital experience/marketing (B2B preferred).</li><li>Hands‑on experience with:</li><li>Website CMS (AEM preferred)</li><li>Analytics platforms (Adobe Analytics, Google Analytics)</li><li>SEO/SEM tools (SEMrush, Google Ads, Search Console)</li><li>UX research, customer journey mapping</li><li>HTML code is a plus</li><li>Strong analytical mindset with ability to translate insights into concrete actions.</li><li>Excellent communication and collaboration skills with experience influencing cross‑functional stakeholders.</li><li>Self‑driven, detail‑oriented, and comfortable working in a matrixed and fast-paced global organization.&nbsp;</li></ul>

Responsibilities: Core Analytics &amp; Insight Generation: <ul><li>Lead advanced analysis across digital behavior, customer engagement, campaign performance, funnel conversion, and eCommerce/POS sales impact.</li><li>Transform complex datasets into clear insights and recommendations that improve marketing performance, segmentation, and content targeting.</li><li>Conduct market, customer, and competitive analytics to identify opportunities, threats, and whitespace for growth.</li><li>Develop and maintain data-driven customer segments, ICP models, behavioral profiles, and opportunity sizing frameworks.</li></ul> Data Products, Measurement &amp; Reporting: <ul><li>Own and continuously optimize dashboards, analytical models, and reporting tools that enable visibility into performance and ROI.</li><li>Define and implement measurement frameworks, attribution logic, KPI hierarchies, and performance scorecards across marketing channels.</li><li>Build scalable data products that improve the accuracy, availability, and usability of marketing and commercial datasets.</li></ul> Data Management &amp; Governance: <ul><li>Ensure data quality, consistency, and governance across marketing, CRM, web analytics, and eCommerce datasets.</li><li>Partner with BI, Digital Technology, and data engineering teams to optimize data pipelines, tagging/instrumentation, and data taxonomy.</li></ul> Cross-Functional Analytics Partnership: <ul><li>Collaborate with marketing, sales, eCommerce, and product teams to understand business questions and translate them into analytical solutions.</li><li>Present insights to stakeholders at various levels, guiding decision‑making with clear narratives and fact‑based recommendations.</li><li>Share analytics best practices and educate teams on interpreting data and leveraging insights for better outcomes.</li></ul> Requirements: Desired Skills &amp; Experience: <ul><li>Strong quantitative and analytical skills with experience in digital analytics, customer analysis, attribution, and commercial data.</li><li>Ability to translate data into strategic insights and communicate them clearly to both technical and non‑technical stakeholders.</li><li>Experience with web analytics tools (e.g., GA4, Adobe), BI platforms (Power BI/Tableau), and CRM/marketing automation systems.</li><li>Technical proficiency in SQL, data modeling, and large dataset manipulation (preferred).</li><li>Detail-oriented with a strong sense of ownership, accountability, and proactive problem solving.</li><li>Demonstrated ability to partner cross‑functionally and influence decision‑making through data.</li><li>Comfortable working in a dynamic environment with evolving priorities.</li></ul> Required Qualifications: <ul><li>12 years+ experience overall, with 6+ years of experience in analytics, data insights, digital analytics, marketing science, business intelligence, or related fields.</li><li>Analytics function leadership &amp; team management experience preferred.</li><li>Strong experience analyzing digital marketing data, customer behavior data, funnel metrics, and/or commercial revenue datasets.</li><li>Experience in B2B, digital marketing analytics, or eCommerce analytics is highly valuable but not required.</li><li>Proven ability to turn complex datasets into business-ready insights and clear narratives.</li><li>Hands-on expertise with:</li><li>Web analytics platforms (GA4, Adobe Analytics)</li><li>BI tools (Power BI, Tableau)</li><li>CRM and marketing automation systems (Salesforce, Marketo, Eloqua, etc.)</li><li>Comfortable working with large &amp; complex datasets.</li><li>Demonstrated experience influencing decision‑making in a cross-functional environment.</li><li>Detail-oriented, accountable, and proactive in identifying and addressing analytical needs.</li></ul>

Responsibilities: <ul><li>Develop ABM strategies and plans to drive awareness and engagement within target markets, delivering superior user experience to key customers.</li><li>Design &amp; implement tailored campaigns (email, social, content, paid ads) for targeted accounts.</li><li>Develop account-specific playbooks and messaging frameworks aligned with buyer journeys.</li><li>Partner with cross-functional (Sales, PM, Engineering) teams to ensure alignment between ABM/digital efforts and sales goals.</li><li>Deliver ABM insights actionable for online &amp; offline customer interactions based on an in-depth understanding of business and customer needs.</li><li>Manage website experience relevant to target customers and identify opportunities to improve navigation &amp; personalization experience for target customers.</li><li>Optimize workflows and tools (e.g., CRM integrations, automation platforms) to streamline ABM processes.</li><li>Stay ahead of ABM trends and emerging technologies, such as AI-driven personalization and predictive analytics.</li><li>Make recommendations on digital and ABM capabilities to enable the business unit to deliver an optimized and personalized customer experience across all channels.</li></ul> Requirements: Background &amp; Qualifications: <ul><li>Bachelor’s degree required.</li><li>Experience in digital marketing, including experience in Account-Based Marketing (ABM) within the B2B/SaaS, technology, or infrastructure industries (preferably in AI, cloud, data center companies, or ABM environments).</li><li>Experience with the whole process of an ABM/digital program from strategy, planning, execution, monitoring, measurement, and optimization.</li><li>Proficient in ABM platforms, CRM systems, data analysis (Adobe Analytics, Google Analytics), content publishing (AEM), and search and social media (Google Ads, LinkedIn, YouTube, Facebook, etc.). Proficient in MS Office.</li><li>Self-driven candidate who anticipates challenges, identifies opportunities for improvement, and initiates cross-functional partnerships to achieve goals without direct oversight.</li><li>Strong data-driven decision-making mindset, with expertise in understanding enterprise buyer cycles, account scoring, and lead nurturing.</li><li>Clear storyteller able to translate data into actionable recommendations for cross-functional tea</li><li>Strong project management skills.</li><li>Good understanding of B2B customer journey, with customer-centric mindset.</li><li>Excellent interpersonal, organizational, and leadership skills.</li><li>Experience with website design, ABM/Personalized experience preferred.</li></ul>

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Manager, Quality Assurance - Digital Analytics (L09)

Senior Digital Marketing Analyst

Data Analyst Manager

Senior Digital Marketing Analyst/ABM Lead

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Manager, Quality Assurance - Digital Analytics (L09)

Senior Digital Marketing Analyst

Data Analyst Manager

Senior Digital Marketing Analyst/ABM Lead

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