AVP, Digital Analytics

Senior Digital Marketing Analyst

Data Analyst Manager

Responsibilities: <ul><li>Lead and deliver Digital Measurement Analytics for Digital Platforms in Agile methodology to drive digital data strategy that includes collection &amp; validation of data and reporting.</li><li>Partner with onsite Stakeholders and various process owners in marketing, technology and digital teams to plan and implement strategic priorities.</li><li>Present analytical results and actionable recommendations to key stakeholders on a recurring cadence, and propose innovative analytics solutions to drive business growth and enhance the customer experience.</li><li>Responsible for team’s effective communication, project deliverables, coaching team on adhering to expected timelines, accuracy &amp; compliance with meticulous project management.</li><li>Lead internal initiatives, perform other duties and/or special projects, as assigned.</li></ul> Requirements: <ul><li>Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 4+ years of hands-on relevant Analytics experience.</li><li>Minimum 6+ years of relevant work experience in lieu of specified degree.</li><li>2+ years of experience in Digital or Web Analytics Domain utilizing tools such as Adobe or Google Analytics and 2+ years of experience in SAS or SQL.</li><li>1+ years of Experience in Managing People, Coordinating work, Supervising, Evaluating performance and ensuring employees are trained.</li><li>Minimum 1+ years of experience in Data visualizations tools such as Tableau to drive insights.</li><li>Excellent oral and written communication skills with ability to collaborate, articulate and present solutions cutting across functional/agile teams in a simple yet compelling manner</li></ul>

Role Description: <ul><li>The Senior Digital Marketing Analyst is responsible for elevating digital experience, improving website navigation &amp; content findability, and driving search performance (onsite search, SEO, GEO) for the DDN business.</li><li>This role focuses on continuous digital experience optimization—identifying customer journey insights, improving content discoverability, increasing engagement, and partnering across COE, product, sales, and engineering teams to ensure DDN delivers an excellent digital experience for target customers.</li><li>In addition, this analyst will also support execution of DDN’s Account-based Marketing and Account-based Experience strategies.</li><li>The ideal candidate brings experience in web experience management, SEO, website &amp; customer journey analytics, digital UX improvements (ABM experience is a plus)—with a strong bias for data driven decision making and cross functional collaboration</li></ul> Responsibilities: 1. Website &amp; Digital Experience Ownership <ul><li>Own and manage DDN pages on client website, ensuring content clarity, navigation ease, and improved user experience.</li><li>Lead Digital Experience Enhancement Programs for DDN, including strategic planning, execution and measurement.</li><li>Identify and implement enhancements across customer journeys to improve engagement, path to product, and conversion.</li><li>Partner with COE for overall client website enhancements</li></ul> 2. Search &amp; Findability&nbsp; <ul><li>Lead search optimization efforts (internal client website search + external SEO/GEO) to improve content discoverability and product visibility.</li><li>Conduct keyword research, search insights analysis, and content optimization to increase targeted traffic.</li><li>Partner with COE Search and Product Data teams to improve taxonomy, product data quality, and metadata.</li></ul> 3. Digital Insights &amp; Customer Journey Analytics&nbsp; <ul><li>Analyze digital behavior using Adobe/Google Analytics to identify friction points and recommend improvements.</li><li>Develop insights dashboards and regular reporting on engagement, conversions, and client website performance.</li><li>Drive data driven recommendations to influence content strategy, navigation design, and digital channel optimization.</li></ul> 4. Cross Functional Digital CX Programs&nbsp; <ul><li>Partner with Product, Engineering, Sales and COE to align and execute digital experience improvement programs.</li><li>Support ABM and campaign teams by ensuring landing pages, product pages, and navigational flows are optimized for target personas.</li></ul> 5. Promotion &amp; Engagement Support <ul><li>Support digital promotions, sample campaigns and pipeline generation programs through website/UI enhancements.</li><li>Monitor client performance regularly and proactively suggest tests or improvements (A/B testing, content structure, CTA updates).</li></ul> Requirements: Qualifications <ul><li>Bachelor’s degree or above in Digital, Marketing or related field.</li><li>8+ years of experience in digital experience/marketing (B2B preferred).</li><li>Hands‑on experience with:</li><li>Website CMS (AEM preferred)</li><li>Analytics platforms (Adobe Analytics, Google Analytics)</li><li>SEO/SEM tools (SEMrush, Google Ads, Search Console)</li><li>UX research, customer journey mapping</li><li>HTML code is a plus</li><li>Strong analytical mindset with ability to translate insights into concrete actions.</li><li>Excellent communication and collaboration skills with experience influencing cross‑functional stakeholders.</li><li>Self‑driven, detail‑oriented, and comfortable working in a matrixed and fast-paced global organization.&nbsp;</li></ul>

Responsibilities: Core Analytics &amp; Insight Generation: <ul><li>Lead advanced analysis across digital behavior, customer engagement, campaign performance, funnel conversion, and eCommerce/POS sales impact.</li><li>Transform complex datasets into clear insights and recommendations that improve marketing performance, segmentation, and content targeting.</li><li>Conduct market, customer, and competitive analytics to identify opportunities, threats, and whitespace for growth.</li><li>Develop and maintain data-driven customer segments, ICP models, behavioral profiles, and opportunity sizing frameworks.</li></ul> Data Products, Measurement &amp; Reporting: <ul><li>Own and continuously optimize dashboards, analytical models, and reporting tools that enable visibility into performance and ROI.</li><li>Define and implement measurement frameworks, attribution logic, KPI hierarchies, and performance scorecards across marketing channels.</li><li>Build scalable data products that improve the accuracy, availability, and usability of marketing and commercial datasets.</li></ul> Data Management &amp; Governance: <ul><li>Ensure data quality, consistency, and governance across marketing, CRM, web analytics, and eCommerce datasets.</li><li>Partner with BI, Digital Technology, and data engineering teams to optimize data pipelines, tagging/instrumentation, and data taxonomy.</li></ul> Cross-Functional Analytics Partnership: <ul><li>Collaborate with marketing, sales, eCommerce, and product teams to understand business questions and translate them into analytical solutions.</li><li>Present insights to stakeholders at various levels, guiding decision‑making with clear narratives and fact‑based recommendations.</li><li>Share analytics best practices and educate teams on interpreting data and leveraging insights for better outcomes.</li></ul> Requirements: Desired Skills &amp; Experience: <ul><li>Strong quantitative and analytical skills with experience in digital analytics, customer analysis, attribution, and commercial data.</li><li>Ability to translate data into strategic insights and communicate them clearly to both technical and non‑technical stakeholders.</li><li>Experience with web analytics tools (e.g., GA4, Adobe), BI platforms (Power BI/Tableau), and CRM/marketing automation systems.</li><li>Technical proficiency in SQL, data modeling, and large dataset manipulation (preferred).</li><li>Detail-oriented with a strong sense of ownership, accountability, and proactive problem solving.</li><li>Demonstrated ability to partner cross‑functionally and influence decision‑making through data.</li><li>Comfortable working in a dynamic environment with evolving priorities.</li></ul> Required Qualifications: <ul><li>12 years+ experience overall, with 6+ years of experience in analytics, data insights, digital analytics, marketing science, business intelligence, or related fields.</li><li>Analytics function leadership &amp; team management experience preferred.</li><li>Strong experience analyzing digital marketing data, customer behavior data, funnel metrics, and/or commercial revenue datasets.</li><li>Experience in B2B, digital marketing analytics, or eCommerce analytics is highly valuable but not required.</li><li>Proven ability to turn complex datasets into business-ready insights and clear narratives.</li><li>Hands-on expertise with:</li><li>Web analytics platforms (GA4, Adobe Analytics)</li><li>BI tools (Power BI, Tableau)</li><li>CRM and marketing automation systems (Salesforce, Marketo, Eloqua, etc.)</li><li>Comfortable working with large &amp; complex datasets.</li><li>Demonstrated experience influencing decision‑making in a cross-functional environment.</li><li>Detail-oriented, accountable, and proactive in identifying and addressing analytical needs.</li></ul>

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AVP, Digital Analytics

Senior Digital Marketing Analyst

Data Analyst Manager

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AVP, Digital Analytics

Senior Digital Marketing Analyst

Data Analyst Manager

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