Associate Director/Director of Marketing

Digital Marketing Specialist

Brand Content Specialist

Responsibilities: <ul><li>Responsible for all sales and marketing tactics development across the brand lifecycle</li><li>Establish brand-specific HCP domain expertise, and create engaging brand centered content and concepts for adaption into personalized and tailored customer experiences.</li><li>Embed to engage patients and drive customer behavior change across the full brand lifecycle.</li><li>Coordinate the branding and communications process through press releases, advertising in trade journals, development of key messages, channels, targeting and marketing campaign.</li><li>Review marketing briefs to ensure alignment between agency partners and brand team</li><li>Contribute to Market Research activities to support inline products, and business development opportunities</li><li>Primary point of contact for the brand division relating to customer engagements, whether direct or via 3rd party partner.</li></ul> Requirements: <ul><li>Bachelors degree in business or a related discipline with a successful track record in Generic or Brand pharmaceutical marketing with 7+ years relevant experience with increasing job responsibilities.</li></ul> Experience: <ul><li>Comprehensive strategic and implementation marketing experience where the individual has successfully driven market share against pharmaceutical competitors.</li><li>Experience in utilizing digital and other non-personal communication channels including efficiency and effectiveness optimization.</li><li>Demonstrated ability to prioritize, plan and execute multiple short- and long-term projects, while meeting all deadlines.</li></ul> Skills: <ul><li>Strong analytical skills, prior experience working with forecasts, analyzing market research results to turn data into actionable insights, and impactful communication strategies as a means to improve and grow the business.</li><li>High level of computer office proficiency required, especially in Excel, PowerPoint and Word</li><li>Proficiency in managing and directing agencies and strategic vendors.</li><li>Managing and working within budgets.</li></ul> Behavior: <ul><li>High energy, and a passionate champion for the business with an ability to quickly establish credibility throughout the organization.</li><li>Excellent organizational and communication skills and an ability to work with diverse internal and external constituents.</li><li>Strong ability to identify/anticipate opportunities, challenges and road blocks, while maintaining a solutions-focused approach and develop plans accordingly.</li><li>Ability to collaborate across multiple priorities and internal and external functional groups.</li><li>Respiratory and/or NeuroScience therapeutic area experience preferred.</li></ul>

Role Description:&nbsp; <ul><li>Our client is seeking a dynamic and results-driven Digital Marketing Specialist to join our team on a freelance, project-based basis.</li><li>The ideal candidate will have hands-on experience in digital marketing, influencer marketing, and new media channels like podcasts, with a strong background in performance marketing.</li><li>This role offers an exciting opportunity to work with a growing company in the following industries: OTC Healthcare/Consumer Goods/Health and Wellness/E-commerce.</li></ul> Responsibilities: <ul><li>Partner with brand marketers to understand brand strategy, tactical plans, campaign requirements, data needs, and operational support associated with their digital marketing efforts</li><li>Plan and carry out marketing and promotional activities for the brand.</li><li>Ensure timely and compliant delivery of operational responsibilities in accordance with project milestones.</li><li>Serve as a subject matter expert for digital marketing best practices, internal processes, and systems related to digital marketing.</li><li>Help brand marketers ensure adequate data capturing and reporting are in place for all digital marketing initiatives.</li><li>Facilitate continued educational/training opportunities for internal marketing stakeholders and external agency teams</li><li>Gather future business requirements and represent the voice of the brand as additional digital marketing capabilities/platforms are established.</li><li>Cultivate strong partnerships with external agency teams, suppliers, and vendors in support of Brand and/or Digital Operations efforts.</li><li>Lead and execute media plans; Identify and optimize digital channel mix to help grow the brands.</li><li>Oversee all digital paid advertisements and third-party digital vendor management.</li><li>Analyze data by mapping current digital tactics to identify gaps, opportunities, and insights to optimize spend, performance &amp; ROI</li><li>Proficiency in core marketing capabilities such as digital creative development, segmentation, investment optimization, etc.</li><li>Experience in managing multiple external agency partners and internal marketing partners to meet deadlines in alignment with SOWs.</li><li>Work with overseas counterparts to ensure alignment of brand objectives.</li><li>Plan, conceptualize, and develop new product launches.</li><li>Manage media communication, advertising, and campaign/promotion on both offline and online (social media, Facebook, Instagram)</li><li>Manage brand presence in social networking sites including Facebook, Twitter, and other relevant blogs, sites, e-commerce, and forums</li><li>Monitor social media for conversations and trends related to company brand and feedback insights to the Regional to align overall business strategy</li><li>Measure the impact of social media programs; analyze, review and report on the effectiveness of our company’s social&nbsp;</li></ul> Requirements: <ul><li>Bachelor’s degree (or) masters degree in marketing or related fields.</li><li>6+ years of relevant experience, preferable within the bio/pharma industry with at least 5 years of digital marketing experience</li><li>Exceptionally strong analytical skills, Communication Skills with the ability to evaluate KPIs, present learnings based on data and optimize</li><li>In-depth knowledge of digital marketing within the pharmaceutical or healthcare industry.</li><li>Freelance, Project-Based Work: Must be willing to work on a freelance, project basis, with flexibility on timelines and deliverables.</li><li>Operational Experience: Must have direct operational experience in digital marketing, influencer marketing, and new media, including podcasts.</li><li>Performance Marketing Expertise: Proven experience in performance marketing, with a focus on driving measurable results like conversions and ROI.</li><li>Proficiency in managing paid campaigns across multiple platforms (Google Ads, Meta, TikTok).</li><li>Experience in managing Influencer campaigns on Social Media platforms like Tik Tok, YouTube shorts and Meta.</li><li>Industry Experience: Experience in OTC healthcare, consumer goods, or consumer services is required.</li><li>Strong experience working closely with advertising agencies.</li><li>Self-Motivated &amp; Independent: Ability to manage projects independently and deliver results with minimal supervision.</li><li>Strong Communication Skills: Excellent written and verbal communication skills, with the ability to engage and collaborate with both internal teams and external partners.</li></ul> Why Join Us: <ul><li>Growth Opportunity: Be a part of a rapidly expanding company with a strong entrepreneurial culture.</li><li>Flexibility: Enjoy a remote working environment.</li><li>Impact: Play a crucial role in expanding the profile and reach of “Our client” and its brands in the US market. </li><li>If you are a motivated, strategic thinker with a passion for consumer marketing and sales, we invite you to apply and join our dynamic team at our client.</li></ul>

Overview:The Brand Content Specialist will assist with the development of brand communication materials across channels (brand retail, indirect retail, consumer coaches, etc.) for our smoke free product line . Responsibilities:Support the content creation team in the execution, production and trans-creation of materials needed to support omni-channel communication such as point-of-sale materials, consumer event collateral, LAMP (legal age meeting place) materials, etc. Coordinate transcreation of various creative assets and supervise work done by external transcreation agency, to ensure accuracy and compliance with policies and regulatory requirements.Support supervisor in evaluating agency creative work and production process. Collaborate with procurement and production agencies to deliver prototypes and final production specifications prior to go-to-market.Conduct agency briefings with the support of Brand Manager Content to develop creative materials; align with internal stakeholders on specific channel needs and gather feedback on creative materials prior to production.Collaborate across functions - brand marketing, consumer experience, digital, portfolio and channels team to ensure communication materials needs are met. Manage timelines and deliverables to meet deadlines.Assist with presentation development, including internal management presentations, internal approval meetings (e.g. pre-market review group), pitch decks and company-wide events presentations (e.g. national sales meeting, launch event, etc.)Requirements:Bachelor's degree in a related field, such as Marketing, Communications, Journalism, Business, English, Public Relations, or Advertising. 3 or more years of experience in similar positions, either on client or agency side.Strong communication and collaboration skills. Able to juggle multiple priorities and deliver against tight deadlines. Performs well under pressure, while managing various cross-functional parties during event execution. Creative and consumer-first mindset.US Spanish language fluency a plus.Legally authorized to work in the U.S.

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Associate Director/Director of Marketing

Digital Marketing Specialist

Brand Content Specialist

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3 atlbtl advertising Jobs found

Associate Director/Director of Marketing

Digital Marketing Specialist

Brand Content Specialist

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

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