Senior Digital Marketing Analyst/ABM Lead

Director of Product Management

Account Manager

Responsibilities: <ul><li>Develop ABM strategies and plans to drive awareness and engagement within target markets, delivering superior user experience to key customers.</li><li>Design &amp; implement tailored campaigns (email, social, content, paid ads) for targeted accounts.</li><li>Develop account-specific playbooks and messaging frameworks aligned with buyer journeys.</li><li>Partner with cross-functional (Sales, PM, Engineering) teams to ensure alignment between ABM/digital efforts and sales goals.</li><li>Deliver ABM insights actionable for online &amp; offline customer interactions based on an in-depth understanding of business and customer needs.</li><li>Manage website experience relevant to target customers and identify opportunities to improve navigation &amp; personalization experience for target customers.</li><li>Optimize workflows and tools (e.g., CRM integrations, automation platforms) to streamline ABM processes.</li><li>Stay ahead of ABM trends and emerging technologies, such as AI-driven personalization and predictive analytics.</li><li>Make recommendations on digital and ABM capabilities to enable the business unit to deliver an optimized and personalized customer experience across all channels.</li></ul> Requirements: Background &amp; Qualifications: <ul><li>Bachelor’s degree required.</li><li>Experience in digital marketing, including experience in Account-Based Marketing (ABM) within the B2B/SaaS, technology, or infrastructure industries (preferably in AI, cloud, data center companies, or ABM environments).</li><li>Experience with the whole process of an ABM/digital program from strategy, planning, execution, monitoring, measurement, and optimization.</li><li>Proficient in ABM platforms, CRM systems, data analysis (Adobe Analytics, Google Analytics), content publishing (AEM), and search and social media (Google Ads, LinkedIn, YouTube, Facebook, etc.). Proficient in MS Office.</li><li>Self-driven candidate who anticipates challenges, identifies opportunities for improvement, and initiates cross-functional partnerships to achieve goals without direct oversight.</li><li>Strong data-driven decision-making mindset, with expertise in understanding enterprise buyer cycles, account scoring, and lead nurturing.</li><li>Clear storyteller able to translate data into actionable recommendations for cross-functional tea</li><li>Strong project management skills.</li><li>Good understanding of B2B customer journey, with customer-centric mindset.</li><li>Excellent interpersonal, organizational, and leadership skills.</li><li>Experience with website design, ABM/Personalized experience preferred.</li></ul>

Overview: <ul><li>will be responsible for building, leading, and managing a complex global high speed interconnect product portfolio, including developing the strategy and business plan, driving new product development, gaining cross functional alignment and driving the execution of the business plan.&nbsp;</li><li>This individual will also be responsible for managing a team of global product managers located around the globe.&nbsp;</li><li>will be a growth driven, commercially savvy executive who will own the key product strategies and execution for a growing global business.&nbsp;</li><li>The Director, Product Management is responsible for the long-term vision of the product families and will have responsibility for overall product strategy and business leadership, and meeting sales, profit, and other financial goals.&nbsp;&nbsp;</li><li>will manage all aspects of a global product line portfolio, from driving new product development to defining the go-to-market strategies and product roadmap in liaison with Sales and Marketing. </li><li>He/She must collaborate with Engineering and Operations to ensure that the strategy, development and manufacturing capability &amp; capacity are in place to achieve defined business targets at the right cost, schedule and quality. In addition, he/she will also be responsible for defining and leading growth through licensing and partnership opportunities.&nbsp;</li><li>will need to act with an entrepreneurial spirit and manage the portfolio with a GM mindset. This role requires strong strategic thinking and experience working across regions. Experience dealing with Cloud Service Providers and GPU companies is a major plus. The Director, Product Management will bring a culture of customer obsession and work cross functional to improve TE response times</li></ul> Responsibilities: <ul><li>Market Sensing &amp; Strategy Development</li><li>Articulate market and industry trends, demand drivers, customer needs, and competitive landscape</li><li>Conduct market segmentation exercises to develop market segment-specific strategies&nbsp;</li><li>Conduct and/or lead team in competitive analysis and benchmarking&nbsp;</li><li>Define segment-specific value propositions that beat the competition&nbsp;</li><li>Develop long term product roadmaps that align with business strategy&nbsp;</li><li>Design go-to-market strategy, inclusive of channel strategy and licensing partnerships&nbsp;</li><li>Work with R&amp;D and operations in the development of new products to meet current and future customer requirements&nbsp;</li><li>Manage product lifecycle Develop Business Plan&nbsp;</li><li>Define resource requirements necessary to execute the product roadmap&nbsp;</li><li>Work cross functionally to define sales, technology and operations strategies and goals, in line with financial goals&nbsp;</li><li>Build consensus on specific tasks Establish pricing policy&nbsp;</li><li>Develop the annual operating plan (sales and gross or standard margin)&nbsp;</li><li>Engage with customers to better understand their needs and ensure our product plans are aligned to their strategic priorities Execution – New Product Development &amp; Launch&nbsp;</li><li>Be the opportunity champion for new growth projects and/or assist team in opportunity assessment&nbsp;</li><li>Plan product launches, including the development of marketing and sales plans&nbsp;</li><li>Ensure team provides intelligent demand forecast inputs to S&amp;OP&nbsp;</li><li>Negotiate directly with customers on large program opportunities&nbsp;</li><li>Exercise thought leadership for the interconnect and cable ecosystem market&nbsp;</li><li>Provide inputs to Marcom for the development of collateral, including e-commerce Execution – Post Launch Product Management&nbsp;</li><li>Manage the P&amp;L (sales and gross or standard margin) for the assigned portfolio&nbsp;</li><li>Deliver sustained, profitable growth&nbsp;</li><li>Enable sales to promote product line via training and the development of collateral materials that help articulate the value proposition&nbsp;</li><li>Manage special price requests&nbsp;</li><li>Track progress to the business plan and facilitate resolution to gaps&nbsp;</li><li>Be the champion for resolution of product issues (e.g., quality, delivery, etc.) Talent Management&nbsp;</li><li>Manage, energize, and motivate a multi-cultural team of product managers located around the globe •</li><li>Build, coach and develop individuals and teams Key</li></ul> Requirements: <ul><li>The Director, Product Management will have a minimum of 5 years of product management experience with at least 10 years in B2B commercial roles.&nbsp;</li><li>He/She must have proven success leading strategic growth initiatives and product management engagements in engineering and manufacturing driven industries.&nbsp;</li><li>The successful candidate must possess proven strategic, analytical and implementation skills.&nbsp;</li><li>Understanding of Cloud/Datacenter hardware architectures&nbsp;</li><li>Experience with high speed interconnects a major plus – twinax cabling, near chip connectivity, high speed IO or similar products 4-year technical or business degree required&nbsp;</li><li>Advanced degree (MBA) and relevant P&amp;L management experience preferred&nbsp;</li><li>Ability to support travel of approximately 10-25% (both regional and global)&nbsp;</li><li>Strong business acumen with an ability to understand technically complex concepts&nbsp;</li><li>Experience negotiating high stakes and large dollar value contracts&nbsp;</li><li>Creative and innovative thinker able to provide input on the development of the product strategies and the relevant business plans with the ability to execute&nbsp;</li><li>Proven ability to multi-task and drive results in a dynamic, high paced environment</li><li>Strong interpersonal, planning, organization, and teamwork skills&nbsp;</li><li>Experienced leader with an ability to influence cross functional teams and to build strong relationships both internally and externally&nbsp;</li><li>Advanced presentation skills with the ability to effectively communicate complex concepts to foster understanding and acknowledgement of critical information both up and down the organization</li></ul>

The role: <ul><li>Are you commercial, do you want to see quick results and are you a hunter? Do you want to contribute to the growth of a dynamic organization in the B2B market? Then apply as Account Manager Inside Sales (New Business)</li><li>You may remember us from your school books (the Bosatlas and the Collegebundel probably ring a bell), but today we are the indispensable knowledge partner for Legal, Tax and Public professionals. We offer up-to-date information, software and tools and provide innovative ways to make this information continuously available and accessible. We are making the transition to being a tech company “driven by knowledge”.</li><li>Customers are increasingly opting for a remote account manager; always available and doing business faster.&nbsp;</li><li>That is why you will play a crucial role in this role in further expanding our customer base by following up on warm leads (from marketing) and thus generating new business.</li></ul> Responsibilities: Portfolio renewal: <ul><li>You proactively make proposals for the renewal and improvement of product portfolios based on identified developments at your prospects/customers and in order to increase your sales and turnover.</li></ul> Account management <ul><li>You create an account plan for your market.&nbsp;</li><li>With this you work your market and prospects/customers.&nbsp;</li><li>You have and take responsibility for the expansion and further development of your portfolio.&nbsp;</li></ul> Appointments and administration: <ul><li>You keep the information you receive on the phone from your prospects/customers accurately, so that all administrative and (after)sales activities can be carried out by the Customer Service department</li><li>Think of order entry, invoicing and delivery.</li></ul> Requirements: <ul><li>HBO work and thinking level;</li><li>At least 3 years of work experience in a similar position;</li><li>Affinity with products and services is an advantage (for example experience with online and/or software sales or some basic knowledge of the tax or legal sector).</li><li>Characteristic of the Inside Sales department is that a high degree of independence and professionalism is required and offered. A premium brand also requires a premium approach and experience of and by customers in the contacts they have with you. As an organization, we like to bind the best people to us and we also invest in that. Our goal is a long-term collaboration, both with our customers and our employees.</li></ul>

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Senior Digital Marketing Analyst/ABM Lead

Director of Product Management

Account Manager

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3 b2b Jobs found

Senior Digital Marketing Analyst/ABM Lead

Director of Product Management

Account Manager

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

EMPLOYER

TALENT

COMPANY

Contact Us

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WhiteCrow
WhiteCrow is on a mission to connect companies with the best talent across the globe.