Brand & Digital Activation

Brand Manager Brown Spirits

Brand Manager - DTC

Brand Manager

Retail & Education Manager - Fragrance

Brand Controller

Graphic Designer

Customer Channel Marketing Specialist

Channel Activation Lead

Responsibilities: <ul><li>Development and implementation of omnichannel communication campaigns under consideration of the strategic brand alignment.</li><li>Further development and activation of our digital channels e. g. e-commerce, CRM and Club/Loyalty</li><li>Support in the development of business cases and elaboration of a long-term communication strategy with the objectives of customer acquisition and customer retention.</li><li>Creation of reports and analysis of the campaigns carried out on KPIs and learnings with the aim of performance optimization.</li><li>Ensuring a unified brand presence across all communication channels in line with the global brand CI.</li><li>Close collaboration with creative agencies for the development and elaboration of brand campaigns and activation measures.</li><li>Project management.</li><li>Close interface and stakeholder management with all commercial departments as well as our client.</li></ul> Requirements: <ul><li>Degree in Business Administration, Marketing, Digital or similar.</li><li>Min. 2-3 years of professional experience in the areas of brand management, marketing or digital.</li><li>Strong customer orientation and conceptual thinking.</li><li>Good understanding and fine sense of design and brand management.</li><li>IT skills (MS Office tools, especially Excel and PowerPoint).</li><li>Holistic and strategic thinking, as well as analytical skills.</li><li>“Hands-on mentality and “Consumer-Centric-Mindset”</li><li>Strong skills in project management and safe handling of external partners &amp; internal stakeholders</li><li>Empathy, high interpersonal competence, and self-motivation.</li><li>Negotiation-proof German &amp; English spoken and written.</li></ul>

Responsibilities: <ul><li>Contributes to the development of local strategies consistently with global brand guidelines, ensuring full alignment with category head&nbsp;</li><li>Lead &amp; contribute to yearly joint business planning from brand to achieve set objectives on the brand&nbsp;&nbsp;</li><li>Extend the regions within India into a robust market brand plan, collaborating with your local Customer Marketing &amp; Advocacy to deliver maximum impact in-market and deliver annual Brand financial and commercial targets (revenue, profitability, share, equity)&nbsp;</li><li>Manage A&amp;P budget for the brand/brands of Whisky&nbsp;</li><li>Lead the in-market delivery of all consumer-facing brand activities and partner with Customer Marketing on all trade-facing activities with executional excellence</li><li>Lead localization of brand communications plan, including local planning &amp; buying of media with agency partner</li><li>Measure and evaluate the performance of all Brand activities in your market to optimise A&amp;P spends</li><li>Ensure that all brand assets developed in the market adhere to Global Brand guidelines and local social responsibility policies and regulations&nbsp;</li></ul> Requirements: <ul><li>At least 6 years of marketing experience in a brand driven multinational</li><li>Solid experience within the India market is a must</li><li>Brand management experience preferably with FMCG / luxury background. Drinks and Lifestyle Category experience is an advantage&nbsp;</li></ul>

Responsibilities: <ul><li>The Brand Manager will be managing a portfolio of DTC consumer health products. Key responsibility includes developing annual brand marketing plan and launch plan in line with strategy, budget and targets of company.</li><li>Lead the development of launch plans and tactics, engaging in activities such as Brand Strategy, Strategic/Operational Planning and Execution.&nbsp;</li><li>This position covers the Philippine market.&nbsp;</li><li>The Product Manager will work collaboratively with cross-functional teams both internally and externally - sales, finance, supply chain and third-party agency partners.</li></ul> Major activities: <ul><li>Lead in go to market strategy, launch execution, activation, advertising and promotion for deployment of Brand Marketing Plan.</li><li>Drive the brand by working cross functionally and tracking development of all product initiatives to ensure timely launch of NPD within objectives and timeline.</li><li>Provide monthly analysis and findings with plan of actions using market share and available data.</li><li>Responsible in managing brand budget. Monitor and control A&amp;P expenditure within budget allocations.</li><li>Lead on-going analysis and review of new products, category, market trends, promotional programs and competitive information as part of a situation assessment on brand performance and product pipelining.</li><li>Involved in the S&amp;OP process, which involves monthly inventory sales forecast and monitoring as well as the interface between supplier and partners.</li><li>Knowledgeable in product lifecycle management</li><li>Familiar with digital and social media platforms.</li><li>Familiar and comply to advertisement compliance for healthcare products</li><li>Familiar with business to business (corporate) marketing</li></ul> Requirements: <ul><li>Degree in Business/Marketing preferred.</li><li>Good understanding of the latest marketing trends and techniques.</li><li>Understand consumer sales journey and familiar with social media platforms.</li><li>Good analytical skills, evaluate data and provide insights to improve sales.</li><li>Min 5 years of brand management and trade marketing experience from Consumer Health/FMCG products.</li><li>Customer focused with strong interpersonal skills and able to illustrate agility to work and manage cross-functional teams.&nbsp;</li><li>Able to demonstrate new pilots in the areas of digital and analytics</li><li>Detail oriented and having the ability to actively listen.</li><li>Solid communication skills including presentation, verbal and written abilities. Shortlisted candidates are required to do a business case project.</li><li>Strategically focused, results oriented with strong problem-solving skills</li></ul>

Responsibilities: <ul><li>Develop, adapt, and refine strategic direction for the category &amp; brand, grounded in consumer and customer insights.</li><li>Drive product planning, activation, advertising, and promotion for deployment of Brand Marketing Plan.</li><li>Drive the development of annual plans, focused on 1 to 3-year growth plans by identifying whitespace opportunity while demonstrating leadership of brand centric cross functional teams.</li><li>Set out Selling Story for new product &amp; campaign based on insight.</li><li>Responsible for managing overall category &amp; brand budget and accountable for delivery of annual P&amp;L.</li><li>Monthly tracking on Key brand Metrics Lead in on-going analysis and review of consumer, category, channel/customer and competitive information as part of a situation assessment on brand performance and identify growth opportunity.</li><li>Actively recommend solutions and implement improvements to meet annual targets.</li><li>Responsible for launch management, building launch plans, customer sell-in and and potential legal &amp; regulatory issues</li><li>Responsible for assigned new product launch assessment and deployment in local market.</li><li>Responsible for existing business compliance and continuation in the scope of product marketing &amp; brand building&nbsp;</li><li>Manage (influence, drive, monitor) &amp; Builds productive and collaborative working relationship Marketing, Sales, Food Service, R&amp;D, S&amp;OP, Finance and others to manage brand’s day to day operations, and external partners and agencies.</li></ul> Requirements: <ul><li>Bachelor’s Degree minimum, master’s degree would be a plus.</li><li>5 or more years of experience in brand/product management/marketing (FMCG) or start up, experience in Distributor Model will be a plus.</li></ul>

Responsibilities: <ul><li>Oversee the overall Brand follow up and consolidation in close collaboration with Marketing Manager.</li><li>Help prepare and coordinate key Zone and Budget presentations.</li><li>Help prepare and coordinate Retailer and Distributor presentations.</li><li>Oversee transversal cross axe brand animations or projects such as Ramadan , LL Animations…</li><li>Assist the Marketing Manager with the Budget preparation by having gathered knowledge in the necessary Brand meetings in Paris (Committee Europe/ Worldwide meetings).</li><li>Coach and help grow the Product Brand Managers – helping upskilling, prioritization and operational excellence. Be responsible for introduction of new comers.</li><li>Coach the team intern and act as a mentor.</li><li>Represent Marketing Manager in key meetings or in urgent situations when he/ or she is unavailable.</li></ul> Requirements: <ul><li>5+ years of experience in retail (preferably beauty industry) and digital transformation.</li><li>Delivered brand and category growth for premium and luxury brands – in dynamic market conditions.</li><li>Worked regionally in Marketing related roles.</li><li>Worked in developing and developed markets and in modern and traditional retail environments.</li><li>Strong negotiation skills.</li></ul>

Responsibilities:&nbsp; <ul><li>Establish strategic direction and drive the team to follow in an effective and simple framework for respective BU and regions</li><li>Define Training Strategy per Brand in Travel Retail Asia perimeter, adapt modules per countries based on specific needs in connection with commercial team</li><li>Monitor feedback, comprehend, and articulate impact of implemented training activities to the business</li><li>Elevate and transform education approach to cater to learners’ behaviour to maximize learning outcome while accelerating O+O learning landscape</li><li>Align internally (GM, Marketing and Commercial) and work closely with DMI for TR relevant training materials and service excellence activations (e.g. Service Menu) to cater elevated business needs in TR APAC</li><li>Lead companies Fragrance Captaincy education projects with cross-divisions retail</li><li>education teams to drive overall fragrance business and market share</li><li>Foster and lead Regional Fragrance Taskforce to better understand the market and consumer preferences and transform the learnings into Fragrance development plans to maximize business opportunities across APAC and Generic Fragrance Areas, while enabling peer-learning opportunities On board, manage and upskill Education Managers on relevant skills and knowledge based on evolving business needs</li><li>Identify opportunities regarding business development, as a result, translate insights into R&amp;E strategy</li><li>Develop talent capability through comprehensive team composition, delegation of tasks and authorities in the team, performance management, and development, succession planning, and talent diversity</li><li>Ensure Retail Excellence at the POS, define specific Retail and Education action</li><li>plans to consumers based on Global Shopper approach with Marketing / Commercial / Global shopper teams to guarantee brand image at the POS in connection with relevant departments (e.g. Marketing, Commercial ,Merchandising)</li><li>Collaborate with Marketing, Commercial for annual event and on-counter activation plans and counter tool development to ensure the best in-class</li><li>consumer journey and increase brand awareness</li><li>Manage conflicts and negotiations professionally with multi perspective considerations</li><li>Define specific actions plans and modules and implement in the POS inconnection with Commercial team</li><li>Balance budget across APAC with P&amp;L impact in view of business needs</li><li>Manage Budget of Retail and Education per brand in their training costs (trips, gifts, uniforms…) and training tools</li><li>Recruit, develop and manage team. Act as a trusted advisor to GM, to demonstrate R&amp;E expertise/authority to achieve strategic business priorities</li></ul> Requirements:&nbsp; <ul><li>Bachelor’s degree or above preferable in Business, Marketing or related discipline or equivalent professional certification</li><li>Minimum 8 years’ experience as Retail Manager or Education Manager in cosmetics and retail environment</li><li>Strong communication, influencing and negotiation skills is a must</li><li>Strong analytical, conceptual, organizational, and problem-solving skills</li><li>Capacity to motivate, coach and train staff, as well as to identify opportunities and propose action plans</li><li>Demonstrated leadership capacity and people development track record</li><li>Proven track record of developing processes and standards that enable operational efficiency</li><li>Strong sense of aesthetic sensibility and creativity, preferably having an in-depth product and brand knowledge</li><li>High sense of luxury and service excellence is highly preferred</li><li>Good understanding of FMCG or beauty industry</li></ul>

Responsibilities: <ul><li>Plan, control, monitor, manage risk and opportunities of gross sales to net sales to ensure sales key metrics can be delivered as per budget or official trend</li><li>Act as finance advisor for sales team to navigate commercial spending (back margin/promotion/return). Using the company knowledge as well as market &amp; financial expertise to understand, improve &amp; challenge overall effectiveness of the business, provide strategic</li><li>Build budget or rolling forecast/trend for customer under responsibility, translating numbers into channel strategy</li><li>Ensure accuracy of reporting and sufficiency of budget provision related to commercial spending</li><li>Handle P&amp;L regular monitoring to ensure the deliverable of customer profit</li><li>Handle internal control compliance related to commercial process</li><li>Manage stakeholders i.e internal/external auditor, accounting, tax, etc</li><li>Develop budget and financial forecasts (trends) in collaboration with business; P&amp;L, overhead, balance sheet and working capital.</li><li>Define and produce financial reporting across all businesses, drives &amp; educates processes to benchmark, reporting and establishes best practices.</li><li>Leverage knowledge and intuition around systems/data to provide insight into critical issues (SAP, Analyzer, Compas, Magnitude).</li><li>Optimize Cost of Sales. Applies costing methods to model and evaluate performance; PRI, cost benefit analysis, distribution, and knowledge of entire supply chain.</li><li>Plan &amp; Analyze Business Performance. Anticipates and identifies opportunities, risks and solutions to close the gaps, calculates and interprets financial results, recommend changes in a strategic direction.&nbsp;</li></ul> Requirements: <ul><li>Minimum hold a Bachelor degree from reputable university, preferably from Accounting or Business major</li><li>Proficient in English</li><li>4 years minimum of experience as Brand/Commercial</li><li>Controller, Commercial Finance/Finance Business Partner, or Finance Business Manager&nbsp;</li><li>Ability to work collaboratively with multiple stakeholders with a strong presence</li><li>Proficient in Microsoft Office</li></ul>

Responsibilities: <ul><li>Designs, develops, implements, and evaluates all visual content for learning, development, and performance solutions.</li><li>Designs and develops print materials, video production, animation, and visual effects.</li><li>Translates strategic objectives into visual design elements.</li><li>Identifies opportunities to implement graphic improvements that increase effectiveness of curriculum.</li><li>Develop and implement visual standards and procedures to ensure the relevance of learning content.</li><li>Develop and maintain graphic library for department use.</li><li>Manage brand consistency with stakeholder input.</li><li>Design and enhance overall look and style of publications and advertising campaigns.</li><li>Identify resources and partners that can enhance department content and solutions.&nbsp;</li><li>Uses Microsoft Office products to develop professional documents, presentations, and spreadsheets.</li></ul> Requirements: <ul><li>Bachelor’s degree in Art, Graphic Design, or similar field.</li><li>Three to five (3-5) years of experience working in a creative environment.</li><li>Adobe Creative Cloud</li><li>Autodesk Maya &amp; Mudbox</li><li>Video &amp; Motion Graphics</li><li>Unreal Game Engine</li><li>Avid/Final Cut Pro software</li><li>MAC operating systems</li><li>Music and sound effects editing platforms</li><li>High level of English reading, listening, writing, and speaking proficiency.</li><li>Highly experienced in the use of publishing platforms such as Adobe, Affinity Designer, Designer, Sketch and Microsoft Publisher.</li><li>High level of proficiency using Microsoft Word, PowerPoint, and Excel.</li><li>Working knowledge of composition, components and concepts.</li><li>Ability to generate new and original ideas within the parameters of stated objectives.</li><li>Ability to relate and partner with multiple team members to produce effective outcomes.</li><li>Remain flexible with changes in project scope, deadlines and resources.</li><li>Must have a portfolio demonstrating skills.</li></ul>

Responsibilities: <ul><li>Plan , lead and handle overall execution of brand activation calendar in line with the MWB and support project planning.</li><li>Customize &amp; implement bespoke programs (as per brand guidelines)&nbsp;</li><li>Brand theme activities: Sundowners, Pool Parties, Cocktail Week, Negroni Week, Father’s Day, Valentines, Whisky Appreciations, etc&nbsp;</li><li>Plan , lead , execute the bar staff training calendar for the portfolio&nbsp;</li><li>Ensuring training and development of the execution force through on the job training and scheduling training calendar ( Distributor + Commercial Teams ), deployment of tools i.e. CAO&nbsp;</li><li>Drive on-trade segmentation in line with global model yet relevant to India RTM</li><li>Ensure that merchandise standards “The Perfect Store” are adhered to for best in class execution of all BTL activations</li><li>Create a on trade scorecard for KPI definition for On-premise accounts / national chains&nbsp;</li><li>Work collaboratively with the brand marketing and commercial sales teams ( India &amp; the distributor teams), leading the development and implementation of BTL Activity calendar in line with our Must Win Battle.&nbsp;</li><li>Ensures POS is 100% compliant with the Brand Guideline &amp; 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant outlets,as per the annual aligned plan&nbsp;</li><li>Support in the development and execution of Consumer &amp; Shopper activations, including point of sale, gift packs ( packaging &amp; gifts ), in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines .</li><li>Customize visibility initiatives for outlets&nbsp;</li><li>Explore opportunities in image outlets in both on &amp; off trade</li><li>Brand walls, wall bays , shelf in shelf , festive gandolas etc&nbsp;</li><li>Incentive planning &amp; deployment to drive recommendation&nbsp;&nbsp;</li><li>End to end execution of the training modules supported by the local or national training agency &amp; commercial teams&nbsp;</li><li>Partner with the key local bartenders to nurture and execute dialogue content – menu creation , bespoke drinks , cocktail menu’s , pairings , leverage their digital reach by promoting our drinks etc&nbsp;</li></ul> Requirements: <ul><li>Proven track record of working in On/Off Trade - Key Accounts Sales, Retail Sales , Brand Management or Trade Activation (2-6 yrs).</li><li>Demonstrated experience in managing expense budgets, procurement, and both Agency and Customer relationships&nbsp;</li><li>Post Graduation Degree with relevant subject focus preferred</li><li>Demonstrated ability to work within cross functional teams, and showcase influencing skills</li><li>Experience managing large cross functional commercial projects desirable</li><li>Strong relationships in On Premise and Bartender community</li><li>Knowledge of the Liquor industry and regulatory environment, and communication guidelines</li><li>Knowledge of the on-premise activation planning/ management/ operation&nbsp;</li><li>Ability to network and build strong relationships&nbsp;</li></ul>

Responsibilities: Brand Image: <ul><li>Manage and execute the branding and visibility budget of key accounts in line with their commercial contract and brand priorities.</li><li>Increase company sales by generating specific activities for retailers through leveraging global brand positioning and category penetration.</li><li>Develop and implement the strategy to contribute towards brand growth targets and cross-category business objectives.</li><li>Build the promotion plan by channel type.</li><li>Execute, measure, and evaluate promo effectiveness.</li><li>Ensure planogram compliance across customers and stores.</li><li>Ensure the perfection of our brand image in key accounts.</li></ul> Customers Joint Business Planning &amp; Communication: <ul><li>Organize and implement JBP with strategic customers to drive category growth.</li><li>Communicate new launches in trade selling story format, highlighting size of prize.</li><li>Implement and execute plans &amp; monitor incremental uplift.</li></ul> Animations: <ul><li>Work closely with the Brands and National Sales Managers to customize market promotions.</li><li>Animate cycle meetings with the National Sales Managers, prepare cycle folders, and communicate to the sales teams.</li><li>Weekly follow-up &amp; recap on animation performance and rectifying where needed.</li><li>Implement launches effectively in key accounts to generate sell-out.</li><li>manage the availability and budget of essential POSM for all brands.</li></ul> Requirements: <ul><li>Ability to analyze data and evaluate promo effectiveness</li><li>Experience in brand image management</li><li>Good team player - with ability to lead cross-functional collaborations</li><li>Strategic thinking and sharp acumen to identify strategic channel development plan</li></ul>

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493 brand development Jobs found

Brand & Digital Activation

Brand Manager Brown Spirits

Brand Manager - DTC

Brand Manager

Brand Manager

Retail & Education Manager - Fragrance

Brand Controller

Graphic Designer

Customer Channel Marketing Specialist

Channel Activation Lead

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Skills

Industry

Location

Jobtitle

493 brand development Jobs found

Brand & Digital Activation

Brand Manager Brown Spirits

Brand Manager - DTC

Brand Manager

Brand Manager

Retail & Education Manager - Fragrance

Brand Controller

Graphic Designer

Customer Channel Marketing Specialist

Channel Activation Lead

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

EMPLOYER

TALENT

COMPANY

Contact Us

JOBS BY SKILLS

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WhiteCrow
WhiteCrow is on a mission to connect companies with the best talent across the globe.